How to master YouTube influencer video marketing?
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Why is social media influencer marketing so important to e-commerce sellers? Because of its influence! $1 million can turn into $100 million through social media influencer marketing~ In social media, YouTube is loved by marketers and brands for its intuitive video format. YouTube has played an irreplaceable role in attracting millennials and niche groups. All industries are exploring how to use YouTube influencer marketing to expand their business scale. Therefore, I will introduce the YouTube platform in detail and how to find suitable YouTube influencers in the following content. 70% of young YouTube users say that YouTube creators have a closer relationship with them, and 40% of millennials say that their favorite YouTube creators know them better than their friends. Collaborating with YouTube influencers can bring many benefits to brands, including:
A study conducted by Nielsen, Carat and YouTube showed that beauty brands were the first to collaborate with YouTube influencers, with 86% of the top 200 beauty videos coming from influencers. In addition to the beauty industry, surveys on industries such as snacks, automobiles, and toys also found that cooperation with YouTube influencers increased brand affinity and consumer purchase intention. YouTube influencer marketing is not only effective for the beauty industry, but also has the effect of increasing awareness of other products. YouTube is also constantly promoting the development of influencer marketing, such as launching new features that allow influencers to sell products directly to fans; it has also specially formulated a creator program to expand YouTube's influencer group. Unboxing videos are videos in which YouTube influencers unbox and introduce products. Such videos are very popular on YouTube, and Google's research found that one in five users have watched unboxing videos on YouTube. People who unbox products usually describe their experience with the product objectively and honestly. Here’s an example of an unboxing video:
The unboxing product was GoPro Hero 7, which received nearly 25,000 views and more than 130 comments, many of which were from consumers who planned to purchase the product. Unboxing videos can promote interaction between brands and users, encourage users to take corresponding actions, and achieve marketing goals. How-to videos are an important part of YouTube videos. How-to videos are timeless unless the activities in the video become outdated. The most popular how-to videos include makeup, fitness, software upgrades, etc. Here is an example of a how-to video that teaches you how to play with a Rubik’s Cube:
Many of the videos posted by small internet celebrities on YouTube are of the guide type. For example, Louie has only 17,000 subscribers, but one of his videos has been viewed more than 3.5 million times. This is the charm of guide videos. Comedy elements can easily attract the audience's interest. Such videos are the most watched and often go viral. Here is a comedy video made by Lauris Beinerts:
Lauris Beinerts has around 100,000 followers, which isn’t a lot, but this video received a very big response. Nowadays, some people go to YouTube to search for other people’s opinions on a product before buying it. YouTube videos allow users to see how a product works in real life, which is more direct and transparent:
Many creators who started making YouTube videos early on have become idols for many young fans, and their influence even exceeds that of some celebrities. It is more difficult to find this type of influencer to collaborate with. Micro-influencers are our main target. The steps to find YouTube influencers are as follows: Google is everywhere, and we also need to use it to find YouTube influencers. It is suitable for those who don’t know which influencers are in the industry. First, type the following keywords into Google: List of [industry name] influencers on YouTube YouTube [Industry Name] [Industry name] influencers to follow on YouTube best [industry name] YouTubers to follow For example, if you sell wearables or other electronic devices, you can search for “tech influencers on YouTube”:
These websites in the results will provide a list of Internet celebrities, and then you can filter them yourself. Don't just look at the results on the first page, flip through a few more pages, and Internet celebrities who are not ranked at the top can also be considered. This kind of budget is relatively cheap and cost-effective. YouTube search results are different from Google, you need to search for videos and channels. For example, enter makeup bloggers in YouTube, then filter options (video, channel) to search, and then click on the number of views to find videos and channels with tens of thousands to more than 100,000 views:
In addition to Google and YouTube, you can also find influencers through intermediary platforms such as Socially Powerful, or contact influencers directly on influencer platforms such as FameBit. Try The World, a food subscription service, wanted to increase awareness of its products. In terms of influencer marketing strategy, the company chose to work with multiple small influencers, one of whom was Tyler:
Tyler has more than 50,000 followers and posted an unboxing video for Try The World. The video has been viewed more than 20,000 times and received comments from more than 200 people, many of whom expressed their desire to try and buy Try The World products. Society6 is an online store that specializes in selling artworks. In order to attract millennial female users, it specifically cooperates with fashion influencers and YouTube influencers to promote its brand. These influencers posted videos of products from Society6’s store and showed how the products would look when decorated. Most of the influencers Society6 worked with were small influencers with fewer than 50,000 views, but these videos accounted for 31% of the reach of the entire marketing campaign. All in all, YouTube influencers are ideal partners for any brand looking to promote a product or service through video. Text ✎ Mary/ Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
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