Looking back at 2020, Amazon people have experienced so much. The spread of the epidemic has put people across the country in dire straits, but it has also accelerated cross-border e-commerce and enabled it to soar.
Recently, Amazon released its 2020 holiday season results. As of Black Friday and Cyber Monday, Amazon's global sales totaled $4.8 billion, a year-on-year increase of 60%. In addition, the platform's total merchandise delivery volume during the 2020 holiday season set a new company record, exceeding 1.5 billion pieces.
According to preliminary disclosures from the Amazon platform, Amazon's total merchandise sales in 2020 were US$475 billion , of which Amazon's third-party sellers sold products worth US$295 billion and its own sales were US$180 billion.
Faced with such impressive results, I wonder what all sellers feel. Have you contributed a bit to this?
At the beginning of the new year, when most sellers complained about the dismal performance in 2020 and stopped to think, other sellers did not seem to stop their steps, but were already planning for 2021 and preparing for the explosion of orders in 2021.
New Year, New Atmosphere. Sellers should pay special attention to new changes in Amazon policies when preparing for 2021. So let me take you through the new policies that you need to pay attention to in 2021! Changes in Regulations Related to Warehousing and Distribution From January 1, 2021, the UK will officially withdraw from the EU single market and customs union, and a customs border will be established between the UK and the EU. Therefore, Amazon will officially stop shipping and delivering goods across the UK and EU borders. This regulation means that the UK and the EU will apply storage restrictions separately, and sellers need to store goods in the UK and the EU separately.
Changes in product certification marks From January 1, 2021, manufacturers must use the UKCA mark to replace the previous CE mark for goods sold in the UK. However, if the goods have been put on the market before this date, they will not be affected. Sellers only need to provide relevant certificates such as orders and logistics orders to continue selling in the UK.
Changes in branding After Brexit, sellers with European brands will automatically have their brands split into a UK brand for use in the UK. For sellers who want to sell on both the European and UK sites but do not yet have a brand, they will now need to register both the UK and European brands when registering a brand.
Changes in VAT regulations From January 1, 2021, the UK will implement a new set of VAT regulations . When sellers send goods to UK buyers, they should be aware of the specific situation of UK VAT and be prepared to deal with it.
Previously, the U.S. Patent and Trademark Office announced that starting from January 2, 2020, a new trademark fee standard will be implemented , mainly including application fees, oath fees, petition fees, cancellation and objection fees, and review fees.
In response to the impact of the COVID-19 pandemic, the EU Special Summit in July 2020 made it clear that a plastic packaging tax would be imposed from January 1, 2021. Specifically, a tax of 0.8 euros (about 6.4 yuan) per kilogram will be imposed on disposable plastic packaging. Plastic restriction has become a new trend, and the UK has followed suit, stating that the plastic packaging tax will take effect from April 1, 2021. Therefore, sellers must pay attention to avoiding plastic products when selling goods.
Sellers need to pay attention to new policy changes in 2021 so that they can be adequately prepared for 2021.
Although the epidemic has brought a huge impetus to the cross-border e-commerce circle, many sellers have not seized the opportunities in 2020. Sales are still bleak, and there is no explosion of orders during the peak season. The past is the past, live in the present, and cherish the present. Look, sellers are already sending good wishes for 2021.
Seller A: "I hope the company can get back on track and the epidemic will end soon. I can learn more from the big names in cross-border e-commerce!"
▲ The picture comes from Zhiwubuyan
Seller B: "The debt has been cleared, the store is on an upward trend, and everyone who clicked the "like" button is selling well!"
▲ The picture comes from Zhiwubuyan Seller C: "The review will not be deleted, the new product will be a hit, it has received rave reviews, and the logistics are normal!"
▲ The picture comes from Zhiwubuyan Seller D: "Looking for an Amazon boyfriend, starting a business and buying a house together. If I don't meet him, I'll go home."
▲ The picture comes from Zhiwubuyan In short, those who did not seize the opportunity in 2020 should not be discouraged, because 2021 has just begun. However, when preparing for 2021, sellers should pay more attention to new policy changes and make plans in advance. Maybe you will be the one who has a big order in 2021?
Do you have anything else to add about the new policies for 2021? What are your new goals for 2021? Please feel free to share your thoughts in the comments section. Text ✎ Lin Feng/ |
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