Survey on American e-commerce platform online shopping! Here is the secret code for the next round of growth

It is learned that DigitalCommerce360 and BizrateInsights surveyed 1,000 online shoppers in the United States in May 2022 to explore the current shopping trends of Americans on e-commerce platforms. According to the survey, about 35% of online shoppers shop from e-commerce platforms at least weekly, and almost half of the respondents (49%) said they shop on e-commerce platforms every month.

Amazon still dominates, but less active

The survey found that 70% of American online shoppers shop on Amazon, followed by eBay (46%) and Walmart (33%). These comprehensive e-commerce platforms account for approximately 45% of the market share, while professional e-commerce platforms account for 31% of the market share.

U.S. online shoppers continue to focus on Amazon for online shopping and leave product reviews on Amazon (49%) and other marketplaces (32%), but participation has declined. Last year, 56% of people left product reviews on Amazon.

The survey found that one-third of consumers see more product variety on e-commerce platforms, just over half (52%) see about the same level, and only 15% see less. As product variety on e-commerce platforms is perceived to be richer, consumers may turn to e-commerce platforms for shopping.

17% of respondents said they use same-day delivery services, and this number will grow in the coming year if more retailers add same-day delivery services.

Customer service is a pain point for Americans when shopping on e-commerce platforms

Higher prices, longer delivery times and product out-of-stocks are the biggest pain points that American online shoppers face when shopping on e-commerce platforms.

45% of respondents said that product prices on e-commerce platforms are higher than before, while 24% said they have seen higher shipping costs. Logistics delays are also a major challenge, with 36% of respondents saying they expect longer delivery times.

Out-of-stock is another pain point when shopping on e-commerce platforms and may prompt consumers to look for alternative markets. In addition, 21% said they felt the product variety was more limited, and 16% said they had to wait longer for products.

Social e-commerce is booming, but people are more satisfied with e-commerce platforms

The survey found that social e-commerce shopping in the United States has made progress this year, with 28% of respondents saying they have shopped on social platforms such as Facebook or Instagram. But overall, 19% of people are more satisfied with the e-commerce platform model, and the same number of people have tried other shopping channels.

24% found that prices on e-commerce platforms were generally lower than on other retailer websites, 20% found that fees were generally lower than on other retailer websites, and another 18% found that prices, including shipping costs, were in line with those of other retailers.

E-commerce purchases are likely to remain stable in the coming year. Two-thirds of consumers plan to buy roughly the same products from e-commerce platforms, and 20% of shoppers say they will buy more in the future.

Other important data

The survey results show that 54% of online shoppers are willing to buy from new brands or sellers on e-commerce platforms, a slight increase from 49% in 2021.

Additionally, 92% of online shoppers make purchases based on product reviews, but the influence of reviews on purchases has slightly decreased year-over-year. Read reviews and buy:

Always: 50% to 58%

Occasionally: 42% vs. 38%

Never: 8% vs. 4%

Some concerns buyers have about shopping on e-commerce platforms:

Counterfeit products: 49%

Seller has poor reputation or is not certified: 34%

Products from non-U.S. sellers: 34%

Substandard product quality: 32%

Lack of product or seller reviews: 27%

Lack of inventory transparency: 16%

Longer shipping times may cause concern among buyers (44%), while transparency into inventory and delivery is welcome, and consumers also appreciate more flexibility in return options.

Editor✎ Ashley/

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