Double your profits! 20 ways to boost sales on Amazon

It’s not easy to increase sales on Amazon, but with some effective methods, you can double your sales and gain more profits.

Today, Zhaodanmao Cross-border will introduce 20 ways to stimulate sales on Amazon, helping you optimize your product pages, improve exposure, increase click-through rate, and ultimately achieve the goal of doubling your profits.

Whether you are a new or experienced seller, these tips will have a positive impact on your Amazon business.

1. Advertising leaks (all products)

Good advertising, CPC as low as 0.3-0.5 US dollars, open a leak ad

principle:

Advertising campaigns with different bids will cover different keywords. For example, high bids - multiple keywords - more long-tail keywords. The same keywords will also have different ad positions. For example, low bids - in product positions, high bids - on the homepage.

The same ad can also be displayed at different times. For example, the bid is high at 1 a.m. and the bid is low at 5 a.m. In short, different bids will result in different ad positions, different competitive environments, and different consumer groups will have different conversion rates.

2. Advertising expansion strategy

Different ways to select and expand words: such as ABA, business opportunity detector, etc.

Various advertising types expansion: SP, SB, SD

Same variant ad expansion: red, white, black

3. Large coupon + big word (preferably used in the middle of promotion)

The link has already received orders and reviews, and the keywords are concentrated on a known big keyword, but the CPC is relatively expensive, at $2 (if the CPC is too high, such as around $4, it is not suitable for this operation)

Set the coupon to reduce by 50%-70% (the initial price should not be too low) and display it on the front desk.

Start manual advertising with big words (if accuracy does not necessarily mean you can get on the homepage, we recommend broad advertising) with high CPC and high budget to move the ads to the homepage, so that customers can see the high discount on the homepage and generate clicks and purchases under the search results for the big words.

After placing a lot of orders (more than a dozen orders for low-competition categories, more than a hundred orders for fierce categories), the CPC deduction of advertising begins to decrease

After the big word is naturally ranked on the homepage, the discount will be gradually reduced, and the advertising budget will begin to shrink, so as to achieve the effect of stable natural ranking of keywords and stable orders.

4. Seed links/cross-site comment synchronization

This kind of operation is a bit like surrounding the city from the countryside. For example, many categories of buyers on the US site are already quite experienced. For Vine delivery and collection operations, due to the fierce market competition, there may not be anyone to collect, and it is easy to give you a bad review.

Then put it on the UK site or the Japanese site, where the reviews are fast and good. If you make a seed link and synchronize the reviews later, will the cost of the first batch of goods to the Japanese site be lower than directly to the US site? Will the speed be faster? (It is suitable for high-priced goods, products with low quality confidence, and seasonal products)

5. Advertising Copy Strategy (All Products)

For ads with good results, start an ad campaign with a CPC 0.1-0.3 higher than the current one, and set an acceptable upper limit, such as $2. For ads with good results, start an ad campaign with a CPC 0.1-0.3 lower than the current one, and set the lower limit until there is no click.

If you want to join the Zhaodanmao seller exchange group to discuss advertising strategies and receive advertising materials, please contact customer service V: FLA66668888

Give a fixed bid to all duplicate ads, budget for 3-5 clicks, retest the three major ad positions, and ultimately determine the survival of the fittest.

6. Promote misspelled words to reduce advertising costs (all products-high CPC)

Amazon keywords have error correction and recognition functions, so traffic from misspelled words will not be diverted. For the same keyword, the CPC bid in the prototype state will be higher, and hitting its misspelled words will reduce costs.

7. Price fine-tuning method

(Sales volume 5-10 orders) Price reduction 0.01-0.1: If the daily sales volume reaches 5 orders or more, the price will be reduced by 0.01 to stimulate traffic

Keep reducing the price by 0.01 every day to stimulate the system to increase traffic, and continue to observe the effect. If the number of orders increases significantly, you can increase it by 0.5 at a time, and then continue to stimulate sales again. The key is persistence.

8. Continuous flash sales

Before the peak season, when the inventory is sufficient, choose the right time, such as preparing enough inventory in November before the peak season. Obtain the background LD qualification, let the service provider report BD through LD for 1 month, and promote the hot products in seconds. Increase the price in December for hot sales

9. Low CPC + high percentage card home page position advertisement can generate orders on the home page)

The premise is that the product can be sold on the homepage. At present, it is difficult to get traffic if the CPC is set below 0.3 on the US site. CPC should be based on exposure and clicks, with a suitable high percentage. In the end, the lowest CPC is deducted to get the best advertising position and click conversion, thereby increasing natural traffic.

10. Set up exclusive night

(Does not lower the average order value, suitable for all products)

The price war for many categories of products on Amazon is becoming more and more intense. If your competitors sell at lower prices than you, will you lower your prices or not?

Once the price drops, it is difficult to adjust it, because of various restrictions. However, if the price is not reduced, the orders will continue to fall. If you have the above confusions, this may be a win-win solution. Set up exclusive discounts at night and maintain normal prices during the day.

For example:

The competitor's price was 64.99, while our product was 59.99, with a cost of 30. After a while, the sales were good and there was a trend of catching up. The competitor panicked and directly lowered the price to 55.99. This would inevitably form a vicious cycle and a price war was imminent.

11. High and low price incentives (suitable for all products)

High unit price + large coupon discount amount

Coupon 20% + exclusive 10% can be used together

Remove the exclusive offer, lower the price, and keep the coupon unchanged

Prices continue to drop, and coupons drop simultaneously

Adjust back to high price and high discount for 3 days, then low price and low discount, once back to high price and high discount, repeatedly lower the price, repeatedly stimulate

Example: A product costs $50, and the starting price is set at $99 (the starting price can be set higher to facilitate price increases during peak seasons, but it should not be higher than the highest market price)

In the first week, you can continuously adjust the price and coupon to allow the link to place orders first, and then rebound when the price drops to a low level. After repeating this operation to reach the desired order volume, you can slowly increase the price to stabilize the orders at a position that maximizes profits.

After reaching the expected sales volume, you can slowly increase the price to gain profit. If it is not reached, increase the price again and repeat the above steps.

12. Social Media Sales Method (need to stimulate sales)

If it is just for stimulating sales, this method can completely replace some paid off-site promotion methods, which is completely sufficient for small and medium-sized sellers.

If one of the activity groups sells very quickly, you can also slowly increase the price and reduce the discount at any time to reduce losses.

Note:

1. Each promotion should last longer, at least 3 days. If the time is too short, some influencers may be reluctant to share.

2. Set an activity to take effect every hour: This way, the chances of being seen by influencers will be higher. You can set at least 24 activities per day, one at each time point. The more you set, the higher the chances of being seen by influencers, the higher the chances of being shared, and the easier it is to get a boost in sales.

Sellers who want to do social media promotion and off-site promotion can contact customer service V: FLA66668888

3. Some links work well with a 50% discount, while others work well with a 60% or 70% discount. In addition, the activity that ultimately generates an order may not necessarily be the activity with the highest discount. Therefore, you can use a step-by-step discount method to set the price, for example, 50% for the first 6 hours; 60% for the next 6 hours; and 70% for the rest to test out the best discount strength. (You can even set several different discount strengths for one time period.)

13. Optimize your listing page

Your product listing needs to make a good first impression on your customers. The product title, along with its images, description, and USP, must look great.

When introducing your product, use a concise title that includes the brand and product name and its benefits. Focus on keywords in the title and make sure they match popular customer search terms.

Product images are eye-catching and highlight how the product is used in real life. To make it more personal, use real pictures of customers who have purchased the product to highlight authenticity.

14. Search Engine Optimization

SEO doesn’t just apply to Google, it’s also very important for Amazon marketing because most sellers find products on Amazon through search.

Many sellers face the problem of how to get buyers to find their products. This is actually related to optimizing your product listings and finding the most relevant keywords for your products.

You can include up to 500 characters in the title. Amazon's A9 algorithm filters listings to provide buyers with the most relevant results for the keywords they searched. Therefore, your SEO strategy should make your listing appear in the first page or first three pages of search results. In this way, you can direct traffic to your product pages and increase sales.

15. Develop a review and rating strategy and value customer feedback

Amazon has always been customer-centric, and customer feedback and reviews contribute greatly to the success of marketing efforts. According to a statistic from ecomdash, 97% of online shoppers will buy a product after browsing reviews, so paying attention to customer feedback and reviews will help improve Amazon's conversion rate.

Typically, people won’t buy products with low star ratings because it proves that the product is of poor quality. As a seller, you need to request reviews from buyers and respond to both positive and negative reviews. Thank customers for positive reviews and offer solutions to negative ones. This is the best way to show your buyers that you care, which in turn is a good strategy to boost sales.

16. Offer competitive prices

The seller's pricing strategy is very important, and having the lowest price is not the only important factor in improving sales conversion rate. When deciding the price, you need to consider all the costs that make up the final product - marketing, overhead, other expenses, etc. For novice sellers, it is recommended to first aim to sell products at a reasonable price rather than a high premium.

17. Create attractive offers

Limited-time deals on products are another effective way to increase sales. If you are a professional seller, you can create Amazon Lightning Deals from the Deals dashboard on your seller account, which is the best way to market new products and drive sales.

18. Leverage affiliate and influencer marketing

The affiliate program is an off-site traffic method officially recommended by Amazon. Affiliate marketers make money by promoting products on their blogs, video blogs, websites, or anywhere else on social media. In simple terms, they bring goods and earn commissions when someone buys through the affiliate links they provide.

Therefore, affiliate marketing is a win-win for both sellers and affiliate marketers. Since they bear the burden of marketing, sellers can focus on other work while ensuring that the product has a steady flow of traffic, thereby bringing conversions.

19. Pay attention to the content of A+

Sellers can use A+ Content to optimize their marketing efforts. You can use A+ or Premium A+ Content, depending on what kind of seller you are and whether you are willing to pay.

You can use this to draw the buyer's attention to how the product compares to other products of the same type and grab the buyer's attention. This is the most effective way to visually demonstrate the uniqueness of your product.

20. Analyze Seller Central Reports

Reports on Amazon search terms, demographic reports, and alternative and repeat purchase behavior reports are all great tools to guide your marketing strategy, helping you take advantage of all opportunities to increase sales and improve your overall brand.