Online consumption

In 2008, a survey by Shop.org, an authoritative website that tracks online retail, showed that about 37.3% of American adult consumers made online purchases on Cyber ​​Monday, a 16.6% increase over the same period in 2007. The retail websites with the most visitors on that day were Amazon, Walmart, Target, Best Buy and Sears.

In 2009, according to Core MEtrics, a web analytics company in San Mateo, California, online retail sales in the United States on November 30 increased by 16% year-on-year, and e-commerce websites attracted an average of 4 million visits per minute, reaching a peak of 7.67 million visits per minute.

In 2010, according to a survey jointly released by the National Retail Federation and Shop.org2, 106.9 million Americans chose to shop online on Cyber ​​Monday, a 10.8% increase from 2009. The survey also showed that in order to attract the growing number of online shoppers, 88.2% of American businesses have put up online shopping promotion ads, and this proportion has been increasing since 2007. Another trend shown in the survey is that more and more customers choose to shop online on Cyber ​​Monday using their mobile phones.

In 2012, according to a report by China Press in the United States, more and more Chinese Americans are no longer keen on queuing up all night waiting for the big sales on "Black Friday", but prefer to complete their holiday shopping with the mouse on "Cyber ​​Monday".

In 2014, the average planned spend was $361 per person. 46% of people expected to pay with a credit card and 43% expected to pay with a debit card. [16] Sales were up 8.1% as of 6 p.m. ET, according to IBM Digital Analytics. The average order was $131.66, the same as last year, despite an increase in transaction volume and people buying more items per order.

According to Adobe Digital Insights, Cyber ​​Monday 2016 set a new record of $3.45 billion, the first time in U.S. history that single-day online sales exceeded $3 billion. The figure was up 12.1% from the previous year.

Online sales on Cyber ​​Monday by country

USA

Germany

Amazon.de announced that it was bringing Cyber ​​Monday to Germany in 2010. As of 2014, amazon.de continues to promote Cyber ​​Monday and has extended Cyber ​​Monday to eight days, starting on Monday.

New Zealand

Online retailer Belly Beyond held its first Cyber ​​Monday sale in New Zealand on 29 November 2010.

U.K.

According to a 2009 article in The Guardian, UK online retailers now refer to "Cyber ​​Monday" as the busiest internet shopping day of the year, often falling on the same day as Cyber ​​Monday in the US.

milestone

In 2006, CNN noted that limited supplies of popular toys and game consoles during the Cyber ​​Monday shopping festival were more attractive to consumers.

In 2007, according to comScore data, sales during the Cyber ​​Monday holiday continued to rise, reaching $730 million.

In 2008, Amazon and Walmart have been competing for a long time, and their competition during the holidays can probably be traced back to Cyber ​​Monday in 2008. At that time, Amazon's traffic increased by 21% year-on-year, while Walmart's was 6%, which also confirmed Amazon's dominance on Cyber ​​Monday that year.

In 2009, Cyber ​​Monday was extended from one day to a week. Walmart announced that it would extend its Cyber ​​Monday promotion to a week.

In 2010, according to comScore data, Cyber ​​Monday sales exceeded $1 billion for the first time.

In 2011, CNBC announced the merger of Black Friday and Cyber ​​Monday. It is worth noting that Walmart, Best Buy and other large chain shopping malls had already begun planning Thanksgiving promotions that year.

In 2012, with the development of mobile Internet, more and more consumers participated in Cyber ​​Monday activities through mobile terminals. About 18% of users paid through mobile phones that year, while only 12% in 2011; about 13% of consumers made purchases directly through mobile devices, while it was 7% in 2011.

In 2013, various businesses implemented a large discount policy, and Cyber ​​Monday was one of the holidays with the largest discounts of the year. For example, ASOS, Ann Taylor, Old Navy and other clothing giants offered discounts of 30% to 50%.

In 2015, Target announced a 15% discount sitewide for Cyber ​​Monday on its website, target.com.

In 2016, most e-commerce platforms no longer limit Cyber ​​Monday to just 1-2 days. Amazon officially announced that Cyber ​​Monday will last for a week, with different promotions every day.

In 2017, Cyber ​​Monday and Black Friday have been integrated to varying degrees in many aspects, and there is no clear boundary between them. The most popular products in 2017 are: smart home, game consoles and VR.

Amazon

In December 2012, Amazon released a report saying that on this year's Cyber ​​Monday (the first Monday after Thanksgiving), Amazon sold 27 million items, or 306 items per second, setting a new record.

In November 2017, Amazon announced that the total amount of goods sold in a single day during its online shopping festival "Cyber ​​Monday" set a record, but did not disclose specific figures.

In November 2018, Amazon said that Cyber ​​Monday sales broke the company's history, with the number of global orders reaching an all-time high. Amazon customers ordered more than 18 million toys and 13 million fashion items on Black Friday and Cyber ​​Monday.

References

• 1. Cyber ​​Monday: prnewswire website [reference date 2018-03-03T16:00:00.000Z]
• 2. When is Cyber ​​Monday 2018? 2018 US Cyber ​​Monday promotion: Overseas shopping [reference date 2018-11-16T16:00:00.000Z]