Amazon hit a traffic slump before the big sale. Can its new feature turn the tide?

The seller said that he was not maliciously TROing all sellers, but that he was also a victim. A few months ago, he received a threatening letter:

"This is not the solution we wanted," said one seller. In the end, the seller decided to withdraw the lawsuit against all sellers before November 10. The incident came to an end.

It’s been a few days since November, and the peak season should have already begun, but the sellers’ orders still show no signs of recovery. Even category nodes have disappeared, and various account bans have occurred frequently. It is really difficult to figure out the reasons for the recent disappearance of traffic.

Just like what the sellers on the big selling circle said, it is terrible not to know the problem. According to last year's data, the order volume had already started to pick up at this time last year, but now the order volume and ranking are not going up, which can only mean one thing: the traffic on the Amazon platform is decreasing.

Obviously, Amazon is also aware that the platform traffic is decreasing. If no changes are made, everyone will have a hard time on Black Friday and Cyber ​​Monday. For this reason, Amazon launched a new promotional activity, with discounts funded by the platform, ranging from 3% to 10%. The conversion rate of the products that received the promotion has been significantly improved.

The discount on the product page on the front desk is displayed as a promotional logo "Buy 2 or more, save*%". As long as the buyer purchases two or more items at a time, he or she can enjoy a certain price subsidy.

According to Amazon's official introduction, this promotional discount is provided by the platform and is applicable to products delivered by Amazon. The maximum number of items in each order that meet the quantity discount conditions is 5. Moreover, different products enjoy different discounts. The discounts for low-priced products are larger, while the discounts for high-priced products are smaller. This discount is not available for every product, but is automatically recommended by the Amazon platform system.