Five steps to write a unique localized listing

Most Chinese sellers like to directly copy or mix listings of competing products.

The description is almost copied from someone else's title/five points/description.

In my opinion,

This doesn’t count as writing your own listing.

So what should be optimized?

Let me share my experience on how to write a localized and unique listing through five steps.

tool:

MerchantWords,

Google search,

Google Translate,

Plagiarism Checker.

First find three or five other people’s listings on the platform.

Looking for high sales volume,

If the sales are poor because he is a local seller,

Even if the price is very high, you should still record it and put the title/five points/description in separate documents.

Use the corresponding ASIN to search MW and download the keyword table.

Then continue to search in MW with keywords. This step should leave 100 long or short keywords with relatively large search volume, and then sort them according to search volume. Use these keywords in the final sorting table to search Amazon, record the natural ranking of each competitor listing, whether it has Amazon's Choice, and other information you think is useful.

During the recording process, you will find that some keywords are not highly relevant. Such words are of little significance in the early stages of new products, but you can think about the associated traffic based on this for later use.
There are also some keywords that may not have a large search volume, but the natural ranking of competing products is not very high. In this case, these keywords are suitable for advertising or evaluation in the early stage.

In the way of surrounding the city from the countryside, we first do such long-tail keywords, and then consider keywords with high competition. Because 100 keywords have been found in this process, we can do manual advertising in the advertisement after the new product is launched. According to the degree of competition and the size of the search volume, we can reasonably choose broad/phrase/precise matching, and quickly determine the direction of advertising optimization through orders.

It is better to use the keywords in the table to Google. It is better to search with words with high search volume , which will increase the chance of finding independent sites with high rankings.

After finding an independent site, first determine whether it is a local independent site in the United States. The content of the localized site will be very surprising.

Download product images/descriptions from independent sites based on your own products, because independent sites can rank high because they do better SEO and have a deeper understanding of localized terms/local people's search habits.

The simplest example is that when Americans buy things, the probability of directly searching for shop XXX is very high, and the proportion of buy/order/purchase XXX is very low.

Localized websites can avoid Chinese-style English writing, and there will inevitably be many localized search terms. Using this method, you can get them directly from the product description of the independent website, which is easier than downloading more reviews from Amazon for analysis.

Moreover, due to the problem of fake orders on Amazon, some keywords in reviews may be embedded in the seller’s operations.

Therefore, the selection process is more difficult and takes longer.