As the third largest e-commerce market in Europe after the UK and Germany, France's e-commerce value has been growing continuously. At the same time, France's online shopping population accounts for a relatively high proportion of Internet users, and more than half of online shopping products come from China, making it a popular choice for many Chinese cross-border sellers to enter the European market .
However, when sellers enter the French market, in addition to paying attention to the market traffic, they also need to pay attention to its new VAT policy .
At the end of January, many Amazon sellers reported receiving tax inspection notification emails from the French site.
The email mentioned that Amazon must provide the French tax authorities with data generated by sellers' sales on Amazon accounts in 2020 before January 31, 2021. The data includes sales and return information of all Amazon global websites shipped to French destinations, information on goods shipped from France, or all transaction information of French companies.
Some sellers said that this email came so suddenly that they didn't have any buffer time.
▲ The picture comes from Zhiwubuyan But in fact, as early as 2019, the French tax authorities had already established the French Anti-Fraud Act and stated that the bill would take effect before January 31, 2020. Article 3 mentioned that the French tax authorities require major e-commerce platforms to share sellers' sales data , so Amazon needs to send all reports from the previous year to the tax authorities every year.
Amazon officials have also issued a reminder, suggesting that French sellers upload their tax numbers before January 1, 2020. According to regulations, Amazon must provide the French tax authorities with specific data about the seller’s Amazon business before January 31, 2020.
Therefore, Amazon’s notification email did not come without warning, and it can even be said that it gave sellers a lot of buffer time. It’s just that the sellers at that time did not take it seriously, and only became a little panicked when they received this email.
Amazon, which always keeps its word, did not break its promise this time. In the past few days, many European sellers reported that they received tax declaration emails from Amazon France.
Early this morning, a seller said in the seller communication group that he had received a tax statement from Amazon regarding its French activities.
▲ The picture comes from the seller communication group This tax declaration is similar to the tax audit notice email at the end of January, both of which notify Amazon sellers that Amazon will provide the French tax authorities with detailed information on the sellers' sales activities related to Amazon .
However, the seller's annual sales report was also attached directly to this email. Compared with the last time, the seller's reaction to this email was much calmer, and some sellers said that they could not escape the declaration .
▲ The picture comes from the seller communication group
Some sellers also said that they can ignore this email and just make a reasonable declaration. The tax bureau sent this email to remind sellers to abide by the rules and make reasonable declarations .
▲ The picture comes from the seller communication group In summary, sellers who receive this email again do not need to worry too much. As long as they abide by the rules and declare taxes reasonably , the content mentioned in this email will have no impact on the sellers.
In addition, regarding VAT, Amazon has also recently updated an announcement related to VAT integration services.
It is learned that Amazon recently updated the announcement related to VAT integration services.
The specific contents are as follows: If the seller's business is outside the EU, you can now use Amazon's VAT integration service to select the seller's tax service provider for VAT registration and declaration . Amazon will provide sellers with a limited-time offer of one year's service fee exemption, including VAT registration, VAT declaration and financial agency. Sellers can also get a UK and EU VAT number and EORI number for free . When registering for VAT integration services, you will see a default tax service provider assigned option to change the assigned partner. Select the "Change tax partner" option and you will see all available tax service providers. You can select your preferred partner and click "Agree and continue" to proceed.
It should be noted that this limited-time offer is valid until April 30, 2021. Sellers who are interested in this limited-time offer can submit an application to Amazon as soon as possible.
In addition, here are a few reminders for all European sellers : 1. Sellers who have not registered for VAT need to register for French VAT as soon as possible. It takes a certain amount of time to register for VAT, and this is not the first time that Amazon has issued a tax inspection notice. Sellers all know that the French tax authorities are likely to start strict inspections of VAT. The more time passes, the more sellers will flock to register for VAT, and the slower the registration process will be. To avoid missing the inspection due to slow registration for VAT, sellers should register as soon as possible. 2. Pay attention to the EU e-commerce VAT reform bill to be released on July 1, 2021. The new VAT regulations of the French Anti-Fraud Act are only the first step in the VAT compliance process of EU countries. On July 1 this year, the EU e-commerce VAT reform bill will also be released, and sellers should pay more attention to it. Regarding the tax notice for French activities, do sellers have any other opinions and suggestions? Welcome to communicate in the comment area~
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