It is learned that with the end of Black Friday and Cyber ​​Monday, MoMentum recently released the fastest growing brands in various categories on Amazon US during this period.

Black Friday Hot Brands

1. Beats by Dre (wireless headphones)

Wireless headphones are one of the most popular gift categories during the holiday season, and Beats is the fastest growing brand in this category during Black Friday. Data shows that Beats' total search traffic (SOV) increased by 3.67%, and paid search traffic (SOV) increased by 5.59%, both ranking second in the category. In addition, Beats' median price dropped by 19.98%, and the discount strength ranked sixth in the category.

2. Waterpik (dental floss and toothpicks)

During the Black Friday and Cyber ​​Monday period, Waterpik was the brand with the largest share in the dental floss and toothpick category on Amazon. The brand's total search traffic (SOV) increased by 3.54% and paid search traffic (SOV) increased by 3.37%, the largest increase in the category. In addition, Waterpik's median price during the promotion period dropped by 17.82%, ranking sixth in the category.

3. Mangopop (women’s clothing)

During the Black Friday and Cyber ​​Monday period, Mangopop, a bodysuit and shapewear brand, saw a 0.53% increase in total search traffic (SOV) and a 0.89% increase in paid search traffic (SOV) on Amazon, both of which were the largest increases in the category. In addition, the brand's median price dropped by 19.70% during the promotion, ranking second in terms of discount strength in the category.

4. Julep (cosmetics)

Julep is a brand that sells a variety of entry-level makeup products and saw strong growth during Black Friday. Data shows that the brand's total search traffic (SOV) increased by a full 0.36% and paid search traffic (SOV) increased by 0.74%, both of which were the second largest increases in the category. Julep's median price dropped by 26.69%, the largest discount in the category.

Inventory of popular brands on Cyber ​​Monday (November 26-27)

1. Electronics > Wireless Headphones

In the wireless headset category, some big brands such as Bose, Apple and Beats mostly increased their investments in the early stages of Black Friday, but during Cyber ​​Monday, these brands began to reduce paid advertising spending and reduce discounts, while some smaller brands such as Raycon performed well on Cyber ​​Monday.

Data shows that Raycon increased total search volume (SOV) by 0.59% during Cyber ​​Monday, the fourth largest increase in the category. Raycon reduced prices by 30.81%, the second largest discount in the category.

2. Beauty and Personal Care > Skin Care

In the skincare category, Cetaphil increased its ad spend during Cyber ​​Monday and continued to reduce discounts while other beauty brands cut discounts. As a result, Cetaphil's total search traffic (SOV) increased by 0.82% and paid search traffic (SOV) increased by 1.79% during Cyber ​​Monday, the largest increase in the category. Cetaphil reduced prices by 11.84% during Cyber ​​Monday, the largest discount in the category.

3. Beauty and Personal Care > Hair Care

In the hair care category, L'ANGEHAIR's total search traffic (SOV) increased by 2.77% and paid search traffic (SOV) increased by 1.86% during Cyber ​​Monday, both of which were the largest increases in the category. In addition, during Cyber ​​Monday, L'ANGEHAIR's prices increased by 0.93%, while Conair and Revlon's prices increased by 7.32% and 6.03%, respectively.

L'ANGEHAIR continued to increase its ad spend in the category, dominating Amazon, followed by HOTTOOLS, which increased by only 0.42%.

4. Mobile Phones & Accessories > Cases, Holsters & Covers

OtterBox, a mobile phone case brand, was already leading in total search traffic (SOV) at the start of Black Friday. During Cyber ​​Monday, OtterBox's organic search traffic (SOV) increased by 2.04%, the highest in the category. In addition, OtterBox's paid search traffic (SOV) decreased by 2.83%.

Editor✎ Ashley/

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