How do I create a YouTube business account?

Estimated reading time: 4 minutes

The process of creating a YouTube business account is very simple. The specific steps are as follows:

Create a new Google account. You don't have to use your company name when creating a Google account, but it is recommended to use your company logo in your username.

Go to the YouTube homepage and sign in with your Google account.

If you are already logged in to another YouTube account, click the icon in the upper right corner, then select "switch account" and enter your new Google account.

After logging in to YouTube, you need to set up your business channel. Click the icon in the upper right corner and select Your Channel.

YouTube will automatically use your name as your channel username. If you want to change your name, click the link in the red box.

After clicking the above link, you can enter your brand name or company name as the channel user name. After entering, click Create:

After the creation is complete, you need to set up an account to attract more users and increase search exposure.

First click on “ Customise Channel ”:

On the next page, you will see various settings about your channel, including pictures, descriptions, etc.

Before uploading your video, you need to beautify YouTube, set up channel pictures, and show your brand. When creating YouTube pictures, follow the platform rules below:

Channel Art - YouTube stipulates that the maximum size of channel art is 2560 x 1440 pixels, and the minimum size is 2048 x 1152 pixels. The best spacing between text and logo is 1546 x 423 pixels. The image size should not exceed 6MB.

Channel Icon - YouTube recommends an icon size of 800 x 800 pixels, such as a square or circle, rendered at 98 x 98 pixels, and the format can be PG, BMP, GIF or PNG, but GIF cannot be used.

Also, don't use pornographic, celebrity, artistic, or copyrighted images.

You can have a designer design the image, or create it yourself using a free tool like Canva. Canva provides some YouTube image design templates to make it easier for users to create.

When uploading pictures, YouTube will present a preview of the picture on each device, allowing users to adjust it at any time.

After uploading the picture, you need to complete the description part.

Under About, you can add a description for your channel , including your email address, location, and links. The description doesn't have to be too specific, but it should be sharp, concise, and straightforward, introducing your company in a sentence or two and then explaining the purpose of your channel.

You can also ask users to subscribe to your channel or visit your website. The description must contain some keywords that will allow users to discover you.

You can also add other links in the description , such as other social media, website homepage, etc. This is a way to get traffic through YouTube. The maximum number of links added is 5, and the link characters cannot exceed 30.

Once completed, your link should look like this:

After updating the above content, you can upload videos. In addition, you can also set up featured channels and choose to add non-competitor channels to show users your other interests and hobbies.

· Use keywords in video titles and descriptions to improve search rankings. In addition to improving YouTube search rankings, it can also increase exposure on Google.

Create thumbnails for your videos to grab your viewers’ attention and encourage them to click on your videos.

Add relevant tags to your video to improve its chances of showing up in search results.

Create video transcripts and subtitles to make it easier for YouTube to crawl your videos and enhance the viewing experience for users.

Add a trailer . The length of the trailer should not exceed one minute to avoid boring the audience.