What is Zulily? Zulily Review

Basic Introduction

Zulily was co-founded in 2010 by Darrell Cavens and Mark Vandon, former veterans of Blue Nile, the largest diamond jewelry e-commerce company in the United States. It is headquartered in Seattle and has offices in Ohio, Nevada and Pennsylvania. Zulily updates flash sales every day, covering categories including clothing, home furnishings, toys, gifts, etc.

Zulily is a free membership platform, and members can enjoy up to 10% off sales prices. At the same time, you need to register before logging into Zulily to see the price of the product and participate in the purchase.

Mode Features

1. Flash Sale Model

Every morning at 6 o'clock, it will launch 35 new high-quality products with discounts of up to 30% off, limited time (usually taken off the shelves after 72 hours) and limited quantity (while stocks last).

2. Zero inventory management

Only after the user completes the flash sale and confirms the order will Zulily begin the product procurement, testing, packaging, distribution, and logistics procedures, greatly shortening the product's inventory time.

3. Support small brands

The difference between Zulily and other group buying websites is that it does not start with big brands, but focuses on recommending small brands and increasing discounts to establish brand positioning among users - similar to Taobao's "Taobao brands".

4. Personalized needs.

Among the more than 10,000 brands that work with Zulily, more than half of them are from smaller companies, but their products are often uniquely designed to meet the personalized demands of consumers.

5. Focus on maternal and infant products.

Its customers are mostly housewives, so the products it sells include women's and infant clothing, toys, etc.

develop

Zulily was founded in 2009 by Blue Nile executives Mark Vadon and Darrell Cavens.

In January 2010, Zulily was officially launched.

In December 2010, Twomey added female fast-moving consumer goods elements to Zulily.

In 2013, Zulily's sales reached $696 million

Zulily went public in November 2013, when the company had 2.6 million active customers and $331 million in revenue.

In 2014, half of Zulily’s orders came from mobile devices.

In May 2015, Alibaba spent approximately $56 million to acquire a 9% stake in Zulily.

In October 2015, Liberty Interactive Corp., the parent company of American TV shopping company QVC Group, acquired Zulily for $2.4 billion.

In September 2017, Zulily launched its own-brand credit card.

Financing

In August 2012, Zulily received $43 million in Series C funding, led by Meritech Capital Partners, Facebook's largest business partner with a valuation of $750 million.

In December 2012, it received $85 million in Series D funding led by Andreessen Horowitz, with a valuation of $1 billion.

In 2015, Chinese e-commerce giant Alibaba spent $65 million to increase its investment in Zulily, a US group-buying website for maternal and infant products, raising its stake to 9.2%.

References

• 1. Zulily, in which Alibaba invested $65 million, was sold for 2.4 billion: Huxiu [cited on 2015-08-15T16:00:00.000Z]
• 2. Why are we living a better life when so many flash sale e-commerce companies have died? An in-depth interview with the founder of Zulily, a US fashion maternity and baby flash sale website: Sohu [cited on 2017-11-13T16:00:00.000Z]
• 3. Zulily, which was invested by Alibaba with 65 million US dollars, is a unique e-commerce company that subverts the world view: Huxiu [cited on 2015-05-07T16:00:00.000Z]
• 4. How did Zulily, an e-commerce company invested by Alibaba, rise so quickly and then fall so quickly? : 36kr [cited on 2015-08-18T16:00:00.000Z]
• 5. What kind of company is Zulily, the American maternal and infant e-commerce website invested by Alibaba? : Pinwan [cited on 2015-05-10T16:00:00.000Z]