YouTube is the most popular social platform for Generation Z in the United States! TikTok ranks second!

It is learned that according to a recent survey by We Are Social and Hootsuite in the United States, TikTok has replaced Facebook and Instagram as the preferred social network for teenagers.

According to the survey, 58.4% of the world's population will be internet users in 2022, or 4.62 billion men and women, who will spend an average of 2.5 hours immersed in social networks. While Facebook remains the world's largest platform, will this also be the case among Generation Z teenagers?

According to a new Pew Research Center survey, Facebook is the fifth most popular social network among people aged 13 to 17. Teens who use the social media platform say it is used mainly to connect with their parents.

According to the Pew Research Center's Teens, Social Media, and Technology 2022, the proportion of people using Facebook was 71% in the 2014-2015 survey, but has now plummeted to 32%. It can be seen that Facebook's market share has been severely divided up by many up-and-coming players.

Facebook is losing young users

The report also noted that not only is the percentage of teen users of Facebook lower than in 2014-15, teens are also using Facebook less frequently. Only 7% of teen Facebook users say they visit the site or app regularly (compared to 2% of all teens).

Fourth place is Snapchat, which dominated short videos before TikTok and Instagram became popular. Now 59% of respondents said they are using this platform.

Changes in the social media landscape since 2014-15 go beyond the rise of TikTok and the decline of Facebook. More teens say they frequent Instagram and Snapchat. In contrast, Twitter (23% in this survey) and Tumblr have seen their share of teen users decline. And two platforms tracked in previous surveys, Vine and Google+, have outgrown their competition and are no longer around.

Most used social networks by Generation Z

According to the survey, 62% of teenagers in the United States use Instagram, the third-ranked social platform. It is more popular for its simplicity in posting photos, videos and even stories. Recently, the app said it wanted to make changes to make it "look more like TikTok" and it has been widely controversial.

Because TikTok has become one of the most popular social media in recent years due to its rapid growth in influence and views, ranking second with 67% preference and constantly eroding the market share of other established social platforms. TikTok, which has more than 1 billion users worldwide, can be said to have changed the social network market.

A report by the Reuters Institute and Oxford University highlights that young audiences today have a weaker connection to news brands, but increasingly are getting their news on platforms like TikTok.

Which one does Generation Z like best?

YouTube. According to Pew’s survey data, 95% of Generation Z like to use YouTube the most in their free time as well as in their careers.

Since using social media has become a common part of daily life for many teenagers, the Pew Research Center asked American teenagers about their views on the time spent on social media. 55% of respondents said that the time they spend on social media is within the normal range, and a few said that they spend too much or too little time on these platforms. The list is as follows: YouTube, TikTok, Instagram, Snapchat, Facebook, Twitter, Twitch, WhatsApp, Reddit and Tumblr.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.