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According to Marketplace Pulse, more than 2,000 new sellers have joined Amazon's global marketplace every day since 2016. The past "gold rush" of traffic dividends is fading, and the sharp rise in advertising costs has made it increasingly difficult for sellers to obtain traffic.
In the face of the turbulent situation, more and more cross-border sellers are choosing to increase revenue and reduce expenditure in order to consolidate and deepen their core competitiveness. Among them, Best Seller, which can obtain traffic support, has become the dream target of many Amazon sellers. However, we have learned that recently, Amazon's Best Seller seems to have become a cabbage that "everyone can get". Sellers’ sales volume is decreasing instead of increasing?“Best Seller” refers to the most popular product generated by Amazon based on the sales of the listing. The Amazon system is updated every hour. The best-selling product of the same type will appear on Amazon’s main search page and the listing’s details page. However, recently, some sellers reported that there seemed to be a bug in the Amazon page, and the orange Best Seller logo appeared in the advertising space below the detail page of products in multiple categories. ▲ The picture comes from Zhiwubuyan Some sellers also said that because all the related advertisements have become Best Sellers, their products have directly risen from 60,000+ rankings to around 7,000, and they have felt the joy of having a boom in sales. ▲ The picture comes from Zhiwubuyan However, under the forum posts, more sellers reported that although their products had the Best Seller logo, their sales did not increase: “My product was marked with BS in the ad space on the detail page, but it didn’t stop me from only getting a dozen orders…” “I found that the listings were basically full, but the order volume did not increase at all.” “Yes, there are, but the order volume has not changed, and the conversion rate has not increased significantly.” In this regard, we summarized the analysis of sellers and concluded that the possible reasons why sales volume did not increase despite the Best Seller logo are mainly the following: 1. The overall holiday order volume declined: May 30 is Memorial Day in the United States. Most Americans will suspend work and business activities on this holiday. Amazon also suspended FBA delivery services on this day; 2. Best Seller logos are everywhere: Sellers’ products have the same exposure opportunities, so conversions are less affected. As for this situation where the page suddenly appears on Amazon, in addition to the Amazon bug mentioned by most sellers, there are also sellers who believe that this may be a "traffic closed loop" deliberately created by the seller or Amazon . The so-called closed loop of traffic refers to the process of monetizing the attracted traffic through operations, and this traffic does not jump out of a single platform in this process, but is completed on the same platform. From the perspective that the Best Seller logo can greatly improve the conversion rate (CR) and effective click-through rate (CTR) of the product, this statement is not groundless. As of now, the reason why the Best Seller logo appears on a large number of sellers’ products is not clear , and Amazon has not yet responded to this. We will continue to pay attention to the subsequent development of the incident. ▲ The picture comes from Zhiwubuyan There is no doubt that the Best Seller logo has always been the ultimate goal of many sellers because it can appear on Amazon’s main search page and listing details page and gain traffic support. This time, the Best Seller logo is everywhere on Amazon. Many sellers who have not obtained the BS logo but whose competing products have the BS logo also said that their conversion rates have been seriously affected and have plummeted. ▲ The picture comes from Zhiwubuyan Therefore, for most sellers, the Best Seller badge is still indispensable. So, how can sellers quickly obtain the Best Seller badge?
Quickly get the Best Seller Category products are indispensable It is understood that if Amazon sellers want to quickly obtain Best Seller, the following three points are key: 1. Accurately locate product categories “Best Seller” is the product that ranks first in the category ranking on the Amazon platform. Therefore, accurately positioning the product category and avoiding wrong category selection is absolutely an essential step for sellers. In addition, it is relatively easier to get the Best Seller in a smaller niche or subcategory, so it is recommended that sellers choose categories with high Best Sellers rankings and fewer reviews. 2. Pay attention to review accumulation Reviews are crucial to listing orders and link conversion rates, and are the key factor influencing the conversion of product traffic into orders. Therefore, if sellers want to become Best Sellers, they must accumulate as many Reviews as possible. However, Amazon has recently stepped up its crackdown on fake reviews, and there is news that the "Fake Reviews Control Act" approved by Spain in November 2021 has also officially come into effect. Sellers should also pay attention to the accumulation of reviews while not forgetting to operate in compliance. 3. Increase product exposure The higher the product exposure rate, the higher the ranking, and the greater the chance of obtaining the Best Seller. Amazon sellers can increase product exposure through in-site advertising, store listing page optimization settings, and the ability to prioritize long-tail keywords with high accuracy . In addition, controlling product quality and building product market competitiveness are also key factors for sellers to obtain the Best Seller logo. In the current severe international situation, tightened platform supervision, and continuous supply chain disorder, for cross-border sellers, building a strong moat is the basis for long-term development . Only by establishing their own core product competitiveness can sellers no longer be confused by the frequent bugs on Amazon. However, it is understood that in addition to the frequent bugs, Amazon is also ruthless in increasing the costs of sellers.
Amazon logistics costs are rising again! Increased long-distance delivery costs at the US siteIt is learned that Amazon US recently issued an announcement on the increase of delivery fees. Cross-border navigation , like 18 ▲ Video account focuses on cross-border navigation
The announcement stated that due to the rising costs of distribution, transportation, warehousing and buyer services in North America, Amazon US will increase Amazon Logistics remote delivery fees starting June 30, 2022. ▲ The picture comes from Amazon announcement Amazon said in the announcement that during the pandemic, Amazon invested heavily in its remote delivery program, adding more than 750,000 full-time and part-time positions, almost doubling its delivery capacity. As a result, the costs of delivery, transportation, warehousing and buyer services in North America have also increased significantly, so Amazon decided to increase the cost of remote delivery. It is learned that the Amazon Logistics Remote Delivery Program mentioned in the announcement is a free delivery service provided to Prime buyers in Mexico and Canada. With the help of this program, sellers on Amazon's US site can sell goods directly to buyers on the Canadian and Mexican sites without having to ship inventory into these two countries, giving sellers more opportunities to sell on overseas sites. ▲ The picture comes from Amazon announcement It is reported that from July 1, 2022 , sellers who meet the requirements for remote delivery business in Canada, Mexico or both countries will be automatically enrolled in the Amazon Logistics Remote Delivery Program , but before that date, sellers can choose to opt out of this program. We would also like to remind relevant sellers to pay attention to Amazon policy changes in a timely manner so that they can make relevant adjustments. Today is the annual Children's Day, and I would like to wish all the sellers that you will continue to be happy as you grow up, your orders will increase greatly, and everything will be sweet.
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