4 common mistakes Amazon sellers make in product images. Have you fallen into this trap?

This article will point out 4 mistakes that most sellers tend to make in listing pictures, and sellers should try to avoid them.

A quick search on Amazon will show you that this is the same mistake many sellers make. This could be due to the seller wanting to save money or being too confident in their photography skills.

A quick search for dog leash yielded the following product images:

To be sure, the seller has a deft hand and has taken some nice product photos, but these product photos lack visual impact and artistic feel.

In addition, another seller on Amazon also seems to take his own product pictures, a dog leash with a light:

If you don’t tell you that it’s a dog leash, would you know what it is? The above product image does not help users understand that the leash can light up in the dark.

Here are some product photos taken by professionals:

Notice that the images are clear and have a pure white background that shows the overall appearance of the product. This seller's product images seem to say, "We're a legitimate company producing a quality product." "This leash can even handle this extremely angry and ripped doberman if you need it."

Sellers should be aware that there may be many sellers on the platform selling the same or similar products as you, all using product descriptions and pictures to showcase branded products.

Amazon provides every seller with multiple opportunities to showcase their products through images, but it’s shocking how many sellers don’t take full advantage. Most sellers can put up to 6 images, so why not use them all? Here’s a dog leash seller who only put up 2 product images:

Another seller even put up just one photo:

If sellers can use 6 product photos and include some lifestyle photos, the conversion rate of the listing may increase.

Other top sellers have used all available images, such as this one from another seller selling a similar product:

This seller uses 7 pictures to fully display the product. Therefore, it is best for sellers to utilize all the picture space.

Statistics show that consumers are more likely to buy a product online if they can see it in use, but unfortunately, many sellers don’t upload these types of product images in their Amazon listings.

If you sell headphones, don’t just show them on a white background, put pictures of people wearing them, showing how that person smiles when they hear the HD sound, or how a jogger is using them.

Here are some great dog leash product images:

This image not only shows how the dog leash works, but also entices users to imagine what their pets will look like after using it, thus encouraging them to purchase.

Compare this image to the following pet leash product images:

In the latter case, buyers may be confused and have no idea how to use it. Buyers like to see products in use. Therefore, sellers' product pictures should include daily usage, which can resonate with buyers.

Don’t just show the product in your product images; show the product’s features and functions. If your product has a telescopic handle, show that it can telescope. If your product is made of a certain ingredient, show the ingredient list on the packaging. If your product is smaller than a coin, show a coin next to it.

For example, the dog leash seller below uses one image to showcase many different features of their product:

After seeing this picture, the seller knows how sturdy the "lobster clip" is. The length from the clip to the first handle is 12 inches, the total length of the traction rope is 96 inches, there is padding on the handle, and it is less likely to cut your hands. The seller summarized it with just one picture.

In contrast, the following seller uses multiple images, but each image is almost identical, which is not advisable:

When taking product photos, sellers should consider what users generally consider when choosing products in the store? What do they want to know before buying? Then you can give them the information they want through product photos, so that you may get more sales opportunities.

Text✎ Fang Xiaoling/