Evaluation insider exposure: Only such real-person evaluation is reliable

Evaluation insider exposure: Only such real-person evaluation is reliable

Creating a hit listing is the dream of every Amazon seller, especially when the peak season comes. In the process of creating a listing, reviews play a vital role.


The most convenient, efficient and safe way to get reviews is to find real people to review them .


But it is the evaluation that determines both success and failure.


Why do you say that?


There are a lot of review service providers on the market. Many of them disappear without a trace after receiving the money. What's worse, your store may be blocked after you use their reviews! Today, let's talk about the inside story of real-person reviews.


Insider information from real-person reviews


The process of real-person reviews is to obtain reviews from real overseas users by giving away products for free through service platforms. To put it bluntly, it is to find people to write reviews for products in your store . However, these are reviews formed after real transactions, rather than reviews generated by machines, software, etc. It complies with the rules of any e-commerce platform and is a method of obtaining reviews that can be recognized by buyers, e-commerce platforms, and sellers.


Generally speaking, the process of real-person evaluation is as follows:



1. Consultation: Use FB homepage advertising to attract traffic, and the assistant will provide one-on-one communication and coordination.

2. Review: The reviewer is required to send a profile link, profile screenshot, and PayPal account to review whether the requirements are met.

3. Eliminate new accounts, accounts that place fake orders, and accounts that leave negative reviews multiple times

4. Conditions: Communicate the conditions for the free trial, request four-star or five-star reviews, include pictures and videos, etc.

5. Purchase: Send a purchase link or search for keywords to the reviewer to place an order

6. Refund: The reviewer takes a screenshot of the order and sends it to the seller’s customer service. After verification, the refund will be immediately returned to the reviewer’s PayPal account.

7. Feedback: After receiving the order, feedback the order number to the buyer for verification.

8. Request for review: Generally, the request for review is done in stages and should last for at least one month.


As can be seen from the process, the cost of real real-person evaluation is actually very high . The cost of building a real-person channel in the early stage is not low. Another large cost comes from labor costs. Because the real-person evaluations are not done by professional people, most of them are natural buyers who are simply interested in the product. Therefore, service providers need to continuously invest in developing new resources.

Cost 1: Real-person resource channel construction fee

Take FB self-built ads for example, the fee is based on the display, 35 dollars per thousand displays, and then converted into consultations, and then into orders. Products that are easy for foreigners to accept have a higher conversion rate, while those that are not easy for foreigners to accept, such as the lucky three treasures, have a low conversion rate, so the advertising fee must continue to be spent.

Cost 2: Labor cost

From the front end to the back end, a lot of labor costs are spent. Because of the time difference, many service providers work from 8 am to 2 am. If there are foreigners inquiring about advertising, they have to respond immediately. After all, the advertising fee is burning. The time for communicating with foreigners has to be adjusted according to their schedule, which is very tiring.

In addition, a dedicated testing team needs to be equipped with the following personnel:

1. Pitcher

2. Customer Service

3. Follow orders

4. Refund

5. Verification


Not to mention how many orders you can deliver in a day, the team must have at least 5-8 people, so the minimum monthly expenses would be 30,000 to 80,000 yuan .


So, there is a reason why it is expensive to find a real person's evaluation. The cost is not cheap. But the problem is that many sellers spend money on real person evaluation, but in the end it is confirmed that it is a machine-generated evaluation. At the very least, the weight will be reduced, and at worst, the account will be frozen. Next, the editor will teach you how to distinguish true and false "real person evaluation"?


How to distinguish true and false “real person reviews”?


1. You can directly ask what kind of resources are there and how to obtain them. See if you can answer them and prove the acquisition process in a general direction. It is the best (in fact, the means of acquisition are not so secret, and the general direction is not the details, there is nothing that cannot be said).


2. Can you provide screenshots of communication ? In fact, you can request corresponding screenshots to verify this through the method of obtaining in 1, including pictures of comments from real foreigners, order pictures, payment pictures, etc. The more complete the better (but what needs to be said here is that even real people may not necessarily provide all of them, because this is indeed troublesome, and you can request a random check).


3. Order issuance time limit and review submission time limit : Placing an order actually involves the service provider’s resources and the seller’s product issues, so there will be uncertainty (for example, products that are easy to deliver may be out of stock, while products that are difficult to deliver may not be delivered; as for the review submission time limit, the more authentic the person, the more irregular it is. This also depends on how the service provider operates).


4. Review rate : Generally speaking, it is not very high. Foreign resources will be lost, and there are also foreigners who do not like the product.


The above is for your reference when evaluating. If you can basically do this, then you have found a reliable real-person evaluation.


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