What is Amazon frustration free packing? Amazon frustration free packing review

FFP, the full name of which is Amazon frustration free packing, refers to Amazon's simple packaging, also known as the Amazon FFP plan, which is very simple and plain packaging of goods, aimed at avoiding "excessive packaging".

Example

Requirements for applying for FFP

1. You must use FBA;

2. Must be a brand registered seller;

3. It must have a unique product identification code and be distinguished from the standard packaging version;

4. Products already in the inventory catalog.

Application Process

Amazon FFP packaging rewards and overdue penalty system

In July 2018, Amazon announced a new policy. It has been ten years since the implementation of FFP simple packaging. In order to further promote Amazon's sustainable development policy, FFP packaging will be subject to Amazon SIOC packaging mandatory certification. As of July 31, 2019, if Amazon has not passed the joint ISTA test standard, each retail package will be fined $1.99. If the test is completed and a qualified report is obtained before then, each retail package will be rewarded with $1.

effect

Once your product is certified FFP, only your manufacturer and authorized distributors can list products marked as FFP on Amazon. This is equivalent to adding another weight to the balance of protection provided by brand registration. In essence, a two-pronged approach provides protection for your products because no one else can use your brand's FFP. In other words, if a brand's existing packaging qualifies for the FFP title, Amazon will not allow other unauthorized sellers to bid for this listing without approval under FFP. Therefore, FFP can provide a seller's brand with a very significant advantage in terms of the buy box, strongly blocking other unauthorized sellers.

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