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Just as negative news from the cross-border circle frequently came and the entire market was shrouded in dark clouds, Amazon was constantly being criticized by many parties. However, the Amazon market is not all negative. Recently, there is some exciting news from the cross-border capital circle: another big seller is about to issue stocks publicly and be listed on the Growth Enterprise Market! This big seller is the always low-key Zhiou Home Furnishing. Zhiou Home Furnishing GEM IPO accepted It is learned that on June 29, Zhiou Home Furnishing officially released its listing prospectus (draft) , disclosing important operating information such as the company's revenue, net profit, sales channels and proportion, product structure and average unit price, and shareholding structure. Zhiou Home Furnishing was founded in 2010 and is considered a long-established cross-border seller. It is not only the top home furnishing brand seller in Amazon's European and American markets, but also one of the largest B2C cross-border e-commerce export brands in China. It is understood that Zhiou Home Furnishing is mainly engaged in the research and development, design and sales of its own-brand home furnishing products. Its products mainly include furniture series, home series, garden series, pet series and other categories. Zhiou Home Furnishing owns three self-owned brands, SONGMICS, VASAGLE and FEANDREA . Over the years, it has successfully become one of the most popular home furnishing brands among consumers in Amazon's European and American markets. Public information shows that from 2018 to 2020, Zhiou completed a total of five rounds of financing , with investors including IDG Capital, Anker Innovations, Jiayu Fund, Qianhai Seed Fund and Service Trade Fund. In addition to the frequent good news in overseas markets, Zhiou Home Furnishing's financial report is also very eye-catching. From 2018 to 2020, Zhiou Home Furnishing's revenue was RMB 1.595 billion, RMB 2.326 billion and RMB 3.971 billion respectively ; the net profit attributable to the parent company's owners was RMB 40.64 million, RMB 108 million and RMB 380 million respectively. Among them, the year-on-year increase in revenue in 2020 was 70.7%, and the year-on-year increase in net profit attributable to the parent company's owners was as high as 251.9%. Compared with other big sellers that are experiencing account suspension or bankruptcy settlement, Zhiou Home Furnishing broke through the siege and was the first to be accepted for IPO. This news is undoubtedly a shot in the arm for the recently depressed cross-border market. Looking back at the financing and listing process of Zhiou Home Furnishing, there are many things worth learning from for small and medium-sized sellers. The key to success: Focus on independent research and development Looking through this IPO prospectus, the secret to Zhiou Home Furnishing's success is clear: it focuses on R&D and production. According to information, Zhiou Home Furnishing mainly uses well-known overseas e-commerce platforms such as Amazon, ManoMano, Cdiscount, and eBay as its main sales channels, and its sales range covers countries and regions such as Europe, North America, and Japan . In terms of business model, Zhiou Home Furnishing focuses on high value-added business links such as product R&D, design, operation and sales, adheres to the development strategy of its own brand, and has established a set of fast-response front-end product R&D and information system development system suitable for online sales. Zhiou Home Furnishing said that the company's core technologies are mainly concentrated in two aspects: home furnishing product research and development and information technology development . In recent years, Zhiou Home Furnishing has continued to increase its investment in research and development. As of March 31, 2021, the company has been granted 293 patents , including 2 utility model patents and 291 design patents; 39 copyrights have been obtained, including 37 computer software copyrights and 2 art copyrights. As can be seen from the table below, Zhiou Home Furnishing has independently developed and produced a number of products. Its core technologies are widely used in its main business and cover major home product series such as furniture series, home series, garden series, and pet series. The report pointed out that Zhiou Home Furnishing’s business scale has grown rapidly, and the above-mentioned outstanding achievements are inseparable from the continuous innovation and progress of core technologies. The power of focus is obvious to all. Zhiou Home Furnishing’s overseas achievements over the years are enough to prove that the benefits brought by the advancement of core technology are huge. It is learned that Zhiou Home Furnishing has won many seller honors from Amazon and other platforms. In 2017, it was awarded the title of "Amazon All-Round Seller" and in 2019 it was named "Amazon's Most Popular Brand Seller of the Year" . In the same year, SONGMICS and VASAGLE were both selected as "Amazon Global Store China Export Cross-border Brands Top 100" . Behind the financing and listing of one cross-border seller after another, it is not difficult to see the importance of product development capabilities and brand influence to cross-border sellers. Branding and compliant operations have long been the general trend. At a time when the cross-border market is becoming more "involuted", how to enhance the brand's core technology and competitiveness is an issue worthy of deep consideration by all cross-border sellers.
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