You must read this article, 80 questions you must know before opening an Amazon store. Foreword: I found this article in my spare time. I think the content is very comprehensive and detailed. Although it is not the latest version, most of it can be applied to the current Amazon. I think a novice seller must have a lot of questions about Amazon account operation and operation. This article can answer them more comprehensively. Don't criticize if you don't like it. Thank you for your support and attention!
1. Why are Amazon accounts linked?
You can only register one seller account on Amazon. You cannot operate or maintain multiple seller accounts. Amazon can detect all sellers' backend operations. If Amazon's algorithm determines that several accounts are operated by the same person, then these accounts will be considered to be related to each other by Amazon. This is usually detected automatically by the system.
Amazon focuses on the shopping experience of sellers and prevents sellers from repeatedly selling the same products. (Amazon's rules tend to allow the same product to appear only once on the platform. In fact, copy-selling is based on this concept. In order to ensure fair competition among sellers and provide customers with the best quality products, Amazon's pages do not emphasize the concept of stores, but focus on products. That is, "focusing on products rather than stores", there may be multiple sellers on the same product details page)
2. What are the consequences of account association?
• There is no big problem with association itself, but if multiple Amazon accounts are associated and one of them has a problem, it will affect other associated accounts. Avoiding association can reduce the risk.
• If it is associated with the same site, if Amazon finds that your products are cross-sold and the same products are sold, Amazon will require you to forcibly delete one of the accounts and all the listings. If you do not delete them, Amazon may close both of your accounts.
• Amazon has a policy that the reason for closing your account is that the existing account is linked to a closed account.
3. What is the basic idea of avoiding association?
If you want to operate multiple accounts, you must make Amazon think that these accounts are owned and operated by different people.
4. What are the determining factors of association?
• Operation end: Network card MAC address, browser cookies, Flash objects, hard disk information (obtained through plug-ins) --- Do not operate multiple accounts (hosts) on the same computer at the same time
• Network: Router MAC address, external IP address --- Do not operate multiple accounts at the same time under the same external IP environment • Account information: credit card, payment method information, phone number, email address, registration address --- If registering multiple accounts, any unique private information must not be the same
It is best to log in to an account only on a fixed and clean computer. The connected router and modem must also be clean. In addition, this network environment is only used for operations on this Amazon account. At the same time, the email address bound to the account is only logged in on this computer. In short, the best result is to keep the different information between each account as different as possible.
5. Will different sites be linked? (For example, the US site and the UK site)
There will be a correlation, but if one site has a problem, it is rare for the other account to have problems (because Amazon originally supports sellers to open stores on various sites and sell products in various regions). Many customers have had relevant experience and said that there is no problem, including ourselves. I used the same network cable and the same computer to operate the US site and the UK site (definitely related). The UK site was blocked due to infringement, but the US site is still thriving, haha. However! There have been cases where the sales rights of two sites were removed at the same time, so everyone should be cautious and judge for themselves.
6. Is the association only between seller accounts?
No, there is also a connection between the seller account and the buyer account. I have seen a case on some foreign websites before. Because an Amazon buyer's account with a black card was logged in, the sales authority of the seller account in the same network environment was removed.
7. Can I create a new account on a computer with a dead account? How to do it?
a. Reinstall the system, format the hard disk (change the hard disk serial number), and repartition. (A simpler way is to buy a new clean host directly. For safety reasons, this is recommended)
b. Replace the network card. If it is an integrated network card on the CPU, then find a professional computer technician to disable this network card, and then buy a USB external network card (changing the host will not be so troublesome, the same as above)
c. Replace the router, modem, and re-sign the network cable (re-signing the network cable is the most conservative approach, in fact, only the network IP address needs to be changed)
d. Try to keep all the information you re-register different from the previous one, including registration email, registration address, verification mobile number, payment method, etc. If possible, make them different, and don’t be similar.
8. What are the main reasons for Amazon account being blocked?
1. Amazon association
To avoid account association, when operating a new account, ensure that the IP router, network card, and system are brand new. When operating multiple accounts, do not use the same tax number information and payment account, otherwise one of the accounts will be closed. If the office address changes, please contact Amazon customer service in time to explain the situation.
2. Follow-selling is an infringement.
Before following the sale of a product, you must understand whether the other party's product has registered a trademark and appearance patent, especially for products with a logo. Don't take it for granted and check it on the relevant trademark website before following the sale. Once you receive a warning, you must immediately remove the listings you are following and it is best to write an email to the other seller to apologize. Once you follow the sale of a trademarked product and are accused of infringement by the other seller, your account will be directly blocked. Infringement, zero tolerance.
3. There are too few positive reviews and too many negative reviews.
There are fewer reviews, and even fewer good reviews. Foreigners don't seem to have the habit of leaving reviews, let alone good reviews. Too many bad reviews will remove sales rights or even ban the account. If there are only a few bad reviews and A-to-Z, it is really unsolvable. If it does not affect the ODR exceeding the standard, it is recommended not to worry too much. The key is to find a way to increase the denominator by getting more orders.
4. Products lack relevant certifications. Some products need to obtain relevant certifications before they can be sold in certain countries, such as product authorization certification, safety certification, etc. In European sites, electronic products, toys, medical devices, etc. need to obtain CE certification. Policy violations are cumulative and difficult to be revoked.
5. The product does not match the picture.
In order to improve the conversion rate, we are constantly optimizing product details, but please note that when following sales, remember not to exaggerate and write product descriptions based on actual conditions. The uploaded pictures must be consistent with the shipped products, otherwise returns and bad reviews will lead to account suspension.
9. I have multiple accounts. How can I operate multiple accounts to avoid association?
1. Parent system computer: a brand new computer or a computer that has been repartitioned after a full disk format.
2.VM virtual machine:
(1) 5 sub-systems (A. 5 different image files B. XP and WIN7 systems)
(2) Five partition configuration schemes (A. Disk size B. Number of partitions)
(3) 5 software installation schemes (different commonly used software combinations can generate different browsers and fingerprints)
3. Network card MAC:
(1) Use 5 USB network cards (USB network cards and accounts should correspond to each other and be marked, recommended)
(2) Use SMAC software to modify MAC (the modified MAC and account must correspond one to one and be marked. This operation is risky)
4. Router MAC:
(1) Direct dialing using ASDL (direct dialing with different routes)
(2) Use 5 routes (routes need to correspond to accounts one by one and be marked)
(3) Use the router MAC cloning function to modify (the modified MAC needs to correspond to the account one by one and be marked)
5. IP address:
(1) ASDL redial switch (make sure the IP address is different each time you switch accounts)
(2) Use 5 low-cost broadbands (the broadbands need to be matched to the accounts and marked one by one)
(3) Use a dedicated VPN (A. 5 different static IPs B. VPNs need to correspond to accounts one by one and be marked C. Due to the instability of VPNs, they are not suitable for long-term account operation.)
6. Other points:
(1) Turn off the automatic loading function for email forwarding. (2) The account corresponds to the computer (or virtual machine), IP (or VPN), network card (MAC), and router (MAC) one by one.
(3) Account operations need to be independent.
(4) Product line category operation (5) If the original account is blocked, the UPC needs to be changed. Do not use the original product data of the blocked account.
10. Can I log in to Amazon through a wireless network? Can I log in to Amazon through a mobile phone?
a. A clean laptop + wireless network card can be used to log in to an Amazon account. The network IP of the wireless network card will not be the same as that of others.
b. It is strongly recommended not to log in to your Amazon account with a mobile phone, because it is easy for the mobile phone to connect to other networks through Wifi when you are not paying attention. The IP addresses are all the same, and they are all on the same network.
11. If I have registered an Amazon account with my personal identity and then register another Amazon account with a Hong Kong company, will there be any impact?
It is OK as long as the legal persons of the two documents are different.
12. Can I log in to two Amazon mailboxes and reply to emails on the same computer? (The two mailboxes correspond to two Amazon accounts respectively)
No, it will be related.
13. What are the differences between Amazon accounts?
There are two ways to register and open an Amazon store:
a. Personal registration: Use your own VISA or MasterCard credit card to directly open each site.
b. Global store opening: Global store opening is the official store opening method for Chinese sellers on Amazon. This method requires a preliminary review (actually, it is to screen high-quality sellers and products). If Amazon thinks you have the corresponding qualifications, it will give you a registration link. You can register your Amazon seller account through this registration link. During the registration process, you need to verify and bind a credit card with VISA or MasterCard. This account is only for one site (such as the United States or the United Kingdom), not for the whole world.
14. Can I use an Amazon account registered by a US company in China without using a VPN or VPS? How can I ensure safety?
You can do it in China, but be very careful. The best reason is to send an email to Amazon and tell them that we are a foreign company's purchasing center and operation in China, and explain clearly why a company registered in the United States needs to log in and operate in China.
15. What is the difference between a personal seller account and a global store account?
Personal seller accounts and global store accounts are the same.
The main difference is that it takes 90 days for a personal account to get the buy box, while a global store account will have the buy box as soon as the account is created. I once called Amazon's seller support and they said that there is a difference in sales quotas between personal seller accounts and global store accounts, that is, when sales grow too fast, personal sellers are relatively more likely to be subject to account review.
16. What are the advantages of opening a store globally compared to registering an account yourself?
Global stores:
The account is highly secure, with a store closure rate of <9% (official statistics), customer managers, official training support, and featured seller accounts.
Self-registration:
Low account security, store closure rate>56% (official statistics, no account manager, no official training support for ordinary seller accounts.
17. What are the disadvantages of opening stores globally?
Disadvantage 1: It is very difficult to apply for the Global Store Opening Program. The program aims to screen high-quality sellers to enter the Amazon platform, so the qualification review of sellers is relatively strict. Not everyone can enter the platform if they want to.
Note: The approval rate for sellers’ own global store applications is less than 5%. Once a seller’s own application for global store opening is not approved, the company used to apply for global store opening cannot be used for global store opening application again.
Disadvantage 2: The registration period is very long. The registration period for a global store account is generally about one month. (One month refers to the average registration period for our agents. If the seller applies for it himself, it will take at least three months.) The US site will be faster.
Disadvantage 3: Very strict supervision. To operate a global store account, you must strictly abide by Amazon's platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.
18. What is the process for opening a global store?
Pre-screening: through www.amazon.cn
Submit pre-screening information. Pass rate 50%
Initial review: Submit an independent B2C website and product information form (50 SKUs). Pass rate 20%
Review: The preliminary review and initial review are conducted by the Amazon China team, and the review is conducted by the US and UK teams. The pass rate is 80%
Account registration: After the review is passed, the account manager will send a registration invitation link to your email address. The invitation link is valid for 24 hours. If the registration is not completed within the validity period, it must be returned for re-examination. The pass rate is 90%.
Online training: After successfully registering your account, you cannot sell products yet. Amazon will invite you to participate in online training to learn how to upload products.
Upload products: upload the product information submitted for review to the Amazon backend and wait for the online manager to review it. Online review: the online manager will conduct a final review of the product information uploaded by the seller. Only after the review is passed will the sales permission be opened. If the review does not meet the requirements, it will be required to modify it, and there are only three opportunities to modify it. Pass rate: 70%.
Online sales: After passing the online review, the online manager will help the seller open the sales authority, and the account can sell normally. The entire review process is completed.
You can also apply for opening a global store through our guidance, and we will contact the account manager directly to apply for an account.
19. What information do I need to prepare to open a store globally?
1. Dual currency credit card (VISA is recommended),
2. Scanned copy of the company's business license,
3. Scanned copies of ID card and passport (passport is required for the UK site),
4. Seller information form,
5. Product information form, please prepare the batch upload form in advance,
6. Clean identity information, computer, and network,
7. Receiving bank account (World First is recommended)
The receiving bank account can be provided after a period of time after the sale to prevent the account from being frozen and wasted.
20. What is the difference between individual sellers and professional sellers?
In fact, they are the Individual Selling Plan and the Professional Selling Plan. They are the sales plans of the store. Please note that they are only sales plans and do not involve the nature of the account at all!!!
31. How long does it usually take for the classification review to pass after submitting the materials?
The initial review usually takes about 1-2 weeks. After passing the initial review, you need to submit the UPC code and product information to pass the final review. Generally, the initial review and re-review will take about a month to pass the final review.
When I registered an account for a global store, I applied for category review and it was approved in about a week.
32. Why do I need to enter credit card information in my seller account?
Credit card information is used for verification purposes. It helps verify that your funds are in your bank account (we do not transfer money to credit cards). If there are any unpaid fees or other amounts owed on your account, we will charge your credit card. Credit card information must be valid. If it is not valid, we will not be able to successfully transfer funds to your account. You can change your credit card information at any time (for example, the card expires, etc.).
33. Can I register a second Amazon account using a different credit card of the same person?
Yes, I have registered 2 accounts, one has been frozen, and the other one is still operational. However, you need to use different information when registering (such as routing, phone, computer host, address bill, payment account, etc.).
34. Can the WF bound to a previously blocked account be bound to another blocked account to receive payments?
You can use it. They are all closed accounts anyway. You won’t need it after receiving the money. There is no need to waste a new debit card.
35. When can I get the payment from the buyer?
When you confirm the shipment, we will deposit the money into your account. We will settle the funds to you every 14 days.
36. Why is the final payment amount in my bank account different from that shown in my Amazon account?
It is possible that when you request a payment, another transaction is paid to your market payment account. The amount displayed in your account's current balance "CurrentBalance" is the transaction amount of all your orders.
37. How to close an account?
If you want to close your account, Seller Support can help you. Remember that you can also use the features in the listings to pause your product listings or remove all your products. Also, if your Amazon account is both a seller account and a buyer account, you can keep the purchased part.
If you want to close your account, first you need to do the following:
1. Cancel all product listings on the website
2. Resolve all transactions with buyers, including refunds
3. Keep a balance in your account
4 Pro Merchants should transfer their selling plans to an individual so they are not charged again. Once you have completed these steps, please let us know. In our Contact Seller Support form, under "Account Settings", click "Cancel or downgrade service" and send us a message (please use the email address of the seller account you wish to shut down). If you only want to shut down the seller permissions section, please specify that in the message.
38. How to obtain a formal UPC code?
For most categories of products, Amazon requires you to provide the UPC/EAN/GTIN code of the product. If you do not have a UPC code and want to buy one, you can obtain relevant information through the following website: http://www.barcodestalk.com (500 SKUs cost $125). It is recommended not to buy from Taobao, as most of them are generated by generators and are fake.
39. I applied for the account overseas and I want to log in and use it in mainland China. Will it be reviewed?
This problem can be solved by using ** software
40. Which bank card is better for registering on Amazon US?
VISA or MASTER credit card
41. Is the Amazon store fee of $39.99 deducted from the credit card or the account?
If there is sales, the amount will be deducted from the account. If there is no sales or the sales are insufficient, the amount will be deducted from the credit card.
42. What makes a good title on Amazon?
a. The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the). Do not capitalize all words and do not include symbols like ! * $ ?
b. Special characters and punctuation marks entered in Chinese input mode are not allowed; product titles cannot have trademark symbols; if there are numerical descriptions, please use Arabic numerals instead of words, for example: write 2 instead of Two. Product names cannot have their own SKU numbers or other codes.
c. If you include bulk sales, please add (pack of X) after the product name.
d. It should not be too long and should not contain repeated keywords or keywords with the same meaning using different words.
e. If there are multiple uses, please only write one use or compatibility information, and fill in the others in Bullet Points or Description. For example: A battery is suitable for various models of a certain computer, and no more than 2 models can be written.
2. Brand Name is a required field and should be displayed at the beginning of the title. The capitalization should be consistent. Electronic unbranded products should be marked as unbranded.
a. For example: [Brand] + [Product name] - “MYBRAND Cell Phone Case for iPhone5 Black”
b. For example: [Brand] + [Product name] - “Generic Cell Phone Case for iPhone5 Black”
3. No company, promotion, logistics, shipping or any other information not related to the product itself, such as:
a. “Free Shipping”, “2 days express delivery”
b. “Best Seller”, “Hot Item”, “Latest design, New Fashion, Fashion2013”
c. “Your Company Name”, “Money-back SatisfactionGuarantee”
d. “Customizable please email me your idea or design”,
e. “Please go to my website or amazon store for more colors and moredesigns”
f. “Please tell me your size.”
43. What is an excellent title like?
Examples of good headlines:
Aakerrr® Rugged Dual Layer Case for iPhone 6 with Kickstand (Snow White, Pack of 3)
In comparison, this title is more appropriate:
The first letter of the title is capitalized (prepositions and conjunctions are all lowercase);
The product brand is written at the beginning of the title (if you have a brand, of course, if the brand is not officially effective, you can also create a virtual one), giving customers a sense of trust;
The theme part of the title clearly and concisely expresses "What am I selling?" The XX protective case for iPhone 6 also has a kickstand, which also conveys this product feature to customers. The last part is the color description, and the color of this phone case is Snow White.
Personally, I think this kind of title is excellent. It achieves the effect that a good title should have as we mentioned earlier: "A good title needs to contain product-related information while allowing customers to make the right purchase without looking at any other product information." After seeing it, customers can clearly know that if I place an order, I will get 3 items: Aakerrr® brand, with a stand function, suitable for iPhone 6, this is a durable double-layer phone case, snow-white phone case.
44. How to choose the best product category for your product?
1. If you are uploading ADD A PRODUCT, look for the categories one by one and choose the most suitable category to upload. Do not put the product in an irrelevant category, as this may trigger a warning from Amazon later.
2. You can upload through the batch upload template, so that when selecting categories, use the BTG table or PRODUCT CLASSIFIER.
3. Or if you are not sure whether it is the most suitable category after uploading it to a category, you can open a case and ask Amazon customer service to help put the product into the most suitable category.
45. What are the requirements of Amazon platform for product images?
Product main image:
The background of the main image must be pure white (Amazon search and product details are also pure white, and the RGB value of pure white is 255, 255, 255)
The main image cannot be a drawing or illustration and cannot contain accessories that are not actually included in the order. The main image of the prop cannot have a logo or watermark (the product's own logo is allowed)
The product in the main picture should take up about 85% of the image space. The product must be clearly visible in the picture. If there is a model, the model cannot be sitting, it is best to stand. If you want to use a model, use a real person model, not the kind of mannequins you see in clothing stores. The model cannot contain nudity.
Product auxiliary pictures:
The secondary image should show the product from different angles, show the product in use, or supplement the product features that are not highlighted in the main image. Sellers can add up to 8 secondary images in Amazon product listings. It is best if the secondary image has a pure white background like the main image, but this is not a mandatory requirement, and it is not a big problem if it is not pure white. The secondary image cannot have a logo or watermark (the product's own logo is allowed)
The product must be clearly visible in the image. If a model is used, it should not be sitting, but standing. If a model is to be used, it should be a real person, not the kind you see in clothing stores. The model cannot contain nudity.
Image size:
The long side of the image cannot be less than 500 or higher than 2100 pixels. It is recommended that the image be larger than 1000×1000 pixels to facilitate scaling (scaling can better display the image and increase sales).
When the length or width of an image is greater than 1000 pixels, the image can have a "zoom function". (The "zoom function" has been proven by Amazon to be helpful in increasing product sales)
If the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon system when uploaded.
Image Format:
JPEG, TIFF, GIF and other formats can be uploaded on Amazon (JPEG is recommended as it is faster to upload)
46. How to fill in the key product characteristics? What is the use?
Key Product Features are actually the main selling points of the product. When sellers search for products and open the product page, they first see the title, pictures and selling points. So we need to briefly describe the selling points of the product to attract buyers to buy. You must fill in at least one, and the first letter must be capitalized.
47. What is the difference between Platinum Keywords and Search Terms?
Platinum Keywords can only be used by Platinum Merchants (For Platinum Merchants only). Ordinary domestic sellers can ignore this option and do not fill it in, as it is of no use at all.
Search Terms are similar to keywords on other platforms.
48. How to fill in the search terms?
You can refer to the drop-down words in the Amazon search box, or Google keywords, and constantly adjust your product keywords.
In search terms, write individual words instead of long phrases, and use punctuation marks to separate words.
Don’t intentionally add words or brands that have nothing to do with your product in order to rank higher in searches.
The English spelling must be correct.
The words in the product name should be arranged according to certain rules, such as large plush teddy bear, rather than large plush teddy bear.
Try not to frequently use abbreviations that buyers do not understand. Please use the most common product abbreviations. If your manufacturer provides you with this abbreviation on the product description, then this may be more appropriate and can be used as a reference.
Keep experimenting. If you want to know whether a product’s related keywords are useful, the best way is to search for the keyword on the Amazon homepage as a buyer, and then search for other keywords to narrow the search results.
49. Why are some new sellers able to easily grab BUYBOXs even though their prices aren’t the lowest and their praise rates aren’t high? How do they do that?
Like Taobao, Amazon provides certain support to new sellers.
50. How can we quickly increase REVIEW? What are the methods?
Generally, you pay someone to review it or find Top Reviewers.
51. What are pending orders?
Pending Orders: means pending orders, also known as pending orders.
Main causes of pending orders
1. Amazon has not yet obtained the buyer's bank card authorization to pay the order amount. In this regard, different banks may have slightly different processing times.
2. For some FBA orders, customers have met the $35 free shipping conditions, but since these orders were purchased from different sellers, the Pending Orders at this time may be the process of Amazon waiting for customers to collect all purchased products together.
3. For FBA orders, customers purchase multiple products in one order. If one or two of the products are out of stock, even if Amazon chooses to deliver the in-stock and out-of-stock products separately, the status of the order is still pending. However, the probability of this happening is very small.
52. How to handle pending orders?
1. Do not ship pending orders, even if the buyer contacts you.
2. When Pending Orders appear, the order is grayed out on the Manage Orders page. Sellers cannot confirm shipment or cancel orders for Pending Orders. Pending Orders will not be displayed in your Orders Report and your Unshipped Orders Report.
3. Pending Orders must be transferred to the Unshipped status before they can be shipped. Try to ship within the Handing Time period you set when uploading the product in the backend. If it exceeds the Handling Time, the shipment will be delayed. If it is not shipped for more than 30 days, Amazon will not give you the money for the order even if it is finally shipped after 30 days.
53. How to estimate the sales volume of a product?
There are data statistics in the background, which can be exported.
Or search for the ASIN or SKU of the product in manage order, select the time zone, and the system will automatically filter out all orders for this product. Then make an estimate based on the daily sales trend.
54. Can I set free shipping for some products separately?
It is not possible to set free shipping for individual products at the moment, but you can offer free shipping to customers who meet your promotion conditions by running promotions.
55. What should I do if I am warned about false shipments?
The platform is very strict in checking the behavior of virtual delivery. If there are 1 or 2, you can find other platforms to fill in. It is best to quickly change the order number to a real one. This may result in delayed delivery or extend the delivery period, otherwise the store will be in danger.
56. I checked the logistics online and found that the goods have been signed for, but the customer said that they have not received the goods. What should I do?
Let the customer call the post office to inquire. If the customer complains or gives you a bad review, prepare the relevant evidence and contact seller support for review.
57. How does FBA (Amazon Logistics) charge?
1. Fee for processing each order (only for non-media products). 2. Packing fee. 3. Weighing fee. 4. Other fees. Many sellers report that the cost of lost packages and insurance is enough to cover the cost of FBA. 5. Storage fee. Charged according to the volume occupied by each product.
58. A new account is under review. What should I do during the review period?
Received an email saying:
Hello,
We are conducting a review of your Amazon.com selling account. During the review, a rolling reserve will be applied to funds in your seller account.
The reserve will be equivalent to your gross sales amount for the preceding 14days. Based on your order volume, the amount of the reserve may changedaily.
.
.
.
We will notify you by e-mail when our account review is complete.
Thank you for selling on Amazon.com.
Best regards,
Merchant Approval Team
During the review period, unshipped orders need to continue to be shipped. Some reviewed orders can continue to come in, and you can continue to process them normally. Some will all be converted to pending and cannot be processed. Some will also freeze the account and cannot be sold temporarily.
The review is mainly because Amazon needs to verify whether the account is involved in selling illegal and infringing products and whether there is any fraud.
To speed up the review, you can contact the buyer to leave a review, then click on the appeal, provide some of the orders that the account has previously placed and the corresponding order numbers, as well as the query website, and Amazon staff will verify whether these orders have been sent and signed by the customer. Most of them are fine and the sales rights will be restored.
It usually takes about a month to restore sales rights.
59. How to upload delivery order numbers in batches?
In Upload Order Related Files, download the form and fill it out according to the form format.
60. How to become a Buy Box seller?
To become a Buy Box seller, you need to meet at least a few conditions:
1. Sellers need to have a professional seller account.
2. The seller needs to be a featured seller. The requirements for featured sellers are that the seller needs to have a sales probability of 2 to 6 months on Amazon, have a relatively high seller rating, delivery rating, and an order error rate of less than 1%.
3. The product needs to be in new condition. If it is a refurbished or second-hand product, the Buy Box has another set of standards.
4. The product must be in stock. If the existing seller who meets the requirements is out of stock, the Buy Box will automatically go to the second seller.
61. What variables affect the Buy Box?
The most influential variable delivery: Amazon will use the delivery time, on-time delivery, and inventory data of the products delivered by Amazon itself (FBA) to score full marks. Using FBA will greatly increase the chances of sellers getting the Buy Box.
Landed price: The landed price is the price that the seller charges when shipping the product to Amazon (including shipping and taxes). The higher the seller's rating, the higher the price he can charge Amazon and still retain the Buy Box position.
Seller Rating: Seller rating is the overall experience that a seller provides to buyers. A perfectly completed order will award the seller 100 points. If some additional services are provided, Amazon will award the seller some points. Late delivery time will only get 0 points. Order cancellation will deduct 100 points. Bad reviews will deduct 500 points. The total seller score is the average score of a seller's transactions in the past year. The more recent the rating, the more weight it is given.
Shipping time: Shipping time is a very important factor. On-time delivery is very important for obtaining the Buy Box. Amazon's shipping time is divided into: 0-2 days, 3-7 days, 8-13 days, and 14 days.
Moderately influential variable Order Error Rate: ODR for short, composed of three factors: bad review rate, AZ complaint guarantee rate, and service rejection rate. The score is divided into two parts, short-term from 17 days to 77 days and long-term from 32 days to 122 days. Orders in the past 17 days are not counted. Regardless of the long-term or short-term, if the order error rate is greater than 1%, it will greatly reduce the seller's chances of becoming a Buy Box seller.
Review score: Buyer rating, new rating has a greater impact.
Shipping History: Shipping scores include on-time delivery, late delivery rate, and tracked order rate. These rates are calculated over a 7-day, 30-day, and 90-day period.
Buyer feedback time: Whether you can quickly respond to buyers also affects whether you win the Buy Box. You have to respond to more than 90% of buyers’ questions within 24 hours to have a chance to enter the Buy Box.
Variables with less influence:
Number of buyer reviews Inventory depth and sales quantity Cancellation and refund rate: A cancellation rate of more than 2.5% will affect the winning of the Buy Box
62. How to win the Buy Box prime position?
1. Focus on the most influential variables first
2. Keep all store performance indicators within Amazon's range and exceed them as much as possible
3. Selectively adjust the price to expand the sales of the product
63. What is the difference between Feedback and Review? How long will they be retained?
Feedback: directly determines the performance of the account. Bad reviews will result in point deductions. Feedback can only be given after the customer places an order, and can only be for service or logistics. Retained for one year.
Review: It is a review of the product. Customers can leave a review whether they have placed an order or not. It will always remain on the listing.
64. Can Amazon fake orders? How to do it specifically?
OK, but not too obvious. Recommended website https://www.fiverr.com/ . Go up and register, recharge, and find someone to brush.
65. Will the deleted negative reviews deduct Seller Rating points? Will it be included in the ODR? Will it have any impact on the product?
No points will be deducted and will not be included in the ODR. Bad reviews have an impact on the product itself, and if Amazon removes bad reviews, it will not affect the product.
66. Why are some products displayed in two categories? Can they be set?
These are not two categories, they are just subcategories below one major category. You cannot set them up by yourself.
67. How to deal with returns on Amazon (Return Request)?
First, find the return request entrance in the background. Click to enter the return request interface. You can see that there will be AuthorizeRequired, Completed, Authorized, Closed by seller, Closed by Buyer, with A-to-ZGuarantee Claims on the left side of the page. We can click to filter the return request (Return Request) of the desired status. The following figure is a new return waiting for us to process:
After clicking to enter the Return Request interface, you can see that there will be Authorize Required, Completed, Authorized, Closed by seller, Closedby Buyer, with A-to-Z Guarantee Claims on the left side of the page. We can click to filter the Return Request (Return Request) that we want. The following figure is a new return waiting for us to process:
From the two information about Return Reason and Buyer Comment in the above picture (very important, it directly determines why the buyer wants to open this Return Request) to decide what kind of response to the above picture, there are four options to the right: AuthorizeRequest , Close Request, Issue Refund, Contact Buyer.
From the two information about Return Reason and Buyer Comment in the above picture (very important, it directly determines why the buyer wants to open this Return Request) to decide what kind of response to the above picture, there are four options to the right: AuthorizeRequest , Close Request, Issue Refund, Contact Buyer.
Contact Buyer
Message the buyer to discuss the issue and work toward a resolution. If youoffer pre-paid returns these can be sent to the buyer through this channel.
When encountering returns and disputes, our first reaction must be: Contact Buyer to contact the customer. When a customer opens a dispute and submits a return application, there are certain dissatisfactions. We can understand the general content of these dissatisfactions through the Return Reason and Buyer Comment mentioned above. However, it is our ultimate goal to go deep into the problem and negotiate with the customer to resolve the problem. Therefore, communication is our first step in solving the problem. If the communication is done or if the communication fails, we can take the next step.
Issue Refund
Issue a refund for the item, either after you receive the item back, orimmediately if you allow the buyer to keep the item. This action will releasethe refund to the buyer. If you have decided to have the item returned, pleaseremember to issue the refund only after you have received the item back.
Refund, you must guarantee that the refund is that after you receive the customer's return, or you simply feel that you don't want this product and let the buyer directly keep the product, you can refund it immediately. Because clicking on Issue Refund, the amount of this order is like being returned to the buyer. So if you decide to ask the customer to return the goods to you, then please remember: you will only refund the customer after receiving the return, otherwise you may have "eliminate both money and goods".
Close Request
Close the return request if you plan on providing a refund without requiringthe items return or if you decide not to accept a return (for example if therequest is outside of the return policy). Select the reason for closing therequest and provide comments to the buyer. Once the request is closed, Amazonwill send the buyer a message with the closure reason.
Note: Either the seller or the buyer can close a return request.
To cancel this return application, this operation is generally a solution that the seller agrees. Both the buyer and the seller can cancel the Return Request privately, but don’t cancel it immediately just because the seller can cancel it. The cancellation is based on the result of consensus after communication between the two parties, rather than arbitrary cancellation unilaterally. When the seller cancels the Return Request, it is necessary to fill in the reason for the cancellation.
Authorize Request
Review the request and authorize the buyer to return the item. This first steponly authorizes the return shipment of the item to you.
Authorized returns means that if the buyer requests a return, the seller agrees to return it.
68. Listing created by yourself. After being sold by others, modify the product title. How can I modify it back and avoid listing by others?
Whoever sells the higher sales will have the right to modify it. Now let’s see if you can get the right to modify it. But more importantly, you must first register the brand, then get the receipt and go to Amazon to file it. Once you have the right to modify it, you will change it to your own brand, so that it will be difficult for others to sell and modify it.
69. If a customer opens an AZ case, will we be deducted points if we voluntarily refund the money? Will the customer still deduct points if the negative reviews are deleted? How long will the AZ case record be kept?
AZ Only when the customer voluntarily cancels the points, no points will be deducted. No points will be deducted after deleting the negative reviews. Amazon will save every AZ for about a year.
70. Can Amazon take screenshots of buyers’ positive reviews and add them to the product listing picture group like Taobao?
No, it is best to have your own pictures placed on the listing. Amazon has very strict requirements on image format, which has a certain effect on product optimization.
71. When can a buyer make an A to Z claim?
The buyer can submit an application when the following three conditions are met:
1. Contact the seller through the "Contact Seller" button in "My Account".
2. The seller has not responded for more than 2 working days.
3. The buyer's request meets Amazon Mall's transaction guarantee claims
72. Under what circumstances can A to Z claim be enabled?
1. If you have not received the purchased product, you can submit a claim within 3 days after the latest delivery date exceeds the latest delivery date and within 30 days after the payment is successful.
2. If the goods received are damaged, defects, or descriptions have been significantly different, the seller has been contacted to deal with them within the return and exchange period but cannot be resolved.
3. The seller agrees to a refund, but fails to apply for a refund as stipulated in the agreement after receiving the product. (If you refuse to return the product to the seller, or you do not have a return tracking number, the claim may not be successful)
4. Dissatisfied with the seller's product quality or service.
73. How long is the time limit for A to Z claims?
1. Sports goods, whichever comes first, after the estimated delivery date 3 days, or within 30 days of placing an order.
2. Claims can be filed within 90 days after the latest estimated delivery date.
3. If the product you receive is damaged, defective, or different from the description, you must contact the seller within 14 days. After receiving the return information, you must send it back to the seller within 30 days from the date of the product you receive.
74. How to deal with A to Z claims?
For every A to Z claim, Amazon sends you an email to tell you the details and requests a response, giving you a chance to appeal.
After A to Z is generated, Amazon will prompt the seller to reply within the specified time (in the red box of the picture below), otherwise Amazon will directly refund the seller.
75. Can customers leave negative reviews after canceling their orders?
A negative review can be left, and A-to-Z claims are uncertain.
76. What are the Amazon product search ranking rules?
Amazon search ranking rules. Now many people have started to do Amazon China. Many friends ask about the ranking rules of Amazon Chinese stores or how to optimize the keywords of Amazon stores. Today I have sorted out some of them. I hope it will be very helpful for everyone to do Amazon search rankings. There may be many details that have not been mentioned. You are welcome to leave a message below to provide help to other sellers.
Amazon's two major rankings, search rankings and categories, are generally those who are self-operated by Amazon and sellers who choose Amazon logistics and delivery (Ship from and Sold by Amazon / Sold by XXX and Fulfilled by Amazon)
Amazon FBA, which is independent, is the priority for products that use Amazon FBA, which is a large proportion. This is related to Amazon users’ purchasing habits. Most Amazon users are accustomed to using cash on delivery. Amazon has always advocated its own Amazon FBA user experience, and has always encouraged third-party sellers to enter the warehouse and use Amazon FBA to make FBA (fullfill by Amazon) orders. Therefore, Amazon will support products that use Amazon FBA in search rankings.
Key indicators affecting Amazon product search ranking and category ranking sales, praise rate and performance indicators. The higher the comprehensive results of the three, the higher the search ranking.
Sales: Directly affects Amazon's sales deduction points, and the higher the sales, the higher the ranking;
Positive review rate: Amazon focuses on the user reputation of the product and has its own star rating;
Performance: This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.;
Category Relevance: This directly affects category ranking. Each product category on Amazon has many attributes to choose from, so we need to fill in product attributes, such as materials, when new products are put on the shelves; when Amazon uploads products, you can set nodes (product subcategory), so it is important to choose the classification node where the product is located.
Search relevance: The title contains keywords or fill in the search keywords (Chuanglan believes that the keyword search term should not be included in the title, and Amazon's background has clear explanations)
Search keywords: Make full use of the 5 search keywords, style keywords, material keywords, etc. of the product. This is very helpful for search rankings.
Amazon's two evaluation systems related to rankings
1. Buyer feedback: This is for sellers to see, corresponding to the "feedback" of buyers in the backend - performance. Buyers can only provide feedback ratings on the sellers of the product after purchasing this product. The higher the feedback rating, the more comments it is. Feedback is crucial to the entire store and directly affects the ranking of the entire store in search.
2. Product Review: This is for buyers to see, and is presented on the product details page. This is about popularity ranking. Amazon will capture it. The more comments, the better the quality of the comments, the more conducive it is to search ranking. If product reviews affect a product, then feedback will affect the entire store.
Amazon's other rankings relevance rankings (the more the keywords and attributes contained are matched and the search keywords, the greater the probability of displaying them)
Discount (the greater the discount, the greater the chance of ranking)
Release time (this is entirely based on the time when the product is uploaded in the Amazon store)
The highest (highest) low price ranking (this is not explained, as the name suggests)
Amazon has another ranking rule, another article about selling related rules: Amazon store operation essential knowledge to get buybox (refers to the buybox's qualification, price, seller's reputation and whether it has FBA [Amazon shipping service], priority is FBA>Price>= credibility; no matter how low the price is, it will take turns to be the dealer, the credibility determines the stay time), and more promotions should be done. There is a column in the Amazon backend that is promotion, and everyone can make full use of backend resources and do more promotions, such as buying one get one free, buying more discounts, etc.
77. How does Selling Rating calculate deductions and bonus points?
1. Delayed delivery and no reply to the buyer's Message within 24 hours will be deducted 0 points;
2. Cancel customer order without authorization before confirming the shipment, and 100 points will be deducted;
3. A-to-Z Guarantee Claim caused by sellers will be deducted 500 points;
4.1-2 stars Negative Feedback, deduct 500 points;
5. 500 points will be deducted from the Service Chargeback claim initiated by the customer's card opening bank;
6. Expired orders are generally orders that have not been shipped for 30 days after the delivery period, and 500 points will be deducted;
7. If there is no problem with an order from beginning to end, then the order is perfect order, with 100 points added;
8. The order wins bonus points: the order has no problems and has valid tracking information and then successfully delivered within 3 working days. It meets the fastest promised arrival time and does not have any refunds or communication concessions with the buyer. Such an order will be rewarded, 10 points (this order is more common in FBA orders, so many people who do FBA usually have 100 points)
78. Do you have to reply to emails 24 hours a day?
Yes, all emails must be replied within 24 hours, including statutory holidays and Saturdays. If more than 24 hours, you can mark the email as no response is required and then contact the buyer from the order.
79. What are Sponsored Products?
What is Sponsored Products1. Sponsored Products is an advertising form that can attract more traffic to sellers' listings. It is a promotion method that charges the number of clicks of keywords (i.e., Cost Per Click) through self-set advertising budget (minimum $1.00) and bidding.
80. What is the process for applying for a US trademark?
1. First conduct strict professional inquiry on the trademark (first-level agents can query for free) to determine the chance of successful registration
2. Select protected product items according to the scope of the product business (professional agencies will provide correct guidance). The selection of product items is related to the probability of successful registration.
3. Prepare for application materials to be submitted in a timely manner (as long as the first-level agency has complete information, it can submit on the same day to minimize the risk of malicious registration of customers' trademarks)
4. It takes 2-3 working days for trademark submission and an acceptance receipt will be issued, and the acceptance status can be checked on the official website of the US Trademark Office.
5. Complete trademark review about 6 months after receiving the acceptance receipt. If the trademark registration is successful, an announcement will be issued.
6. Trademark registration certificates can be issued about 3-4 months after the trademark announcement
