Unprecedented! Amazon is also doing crowdfunding! This new plan is very special...

Affected by the snowstorm in the United States, port congestion, serious logistics delays and other conditions, cross-border sellers have suffered a lot recently. Recently, many sellers have reflected in the seller communication group that the recent sales are really unsatisfactory.

The following emoticon package is almost a must-have for morning greetings in seller communication groups every day recently.

Some sellers said that Amazon has not had many sales recently. Previously, they could have four or five orders a day, but now they only have one order a day on average.

  ▲ The picture comes from the seller communication group

Some sellers even joked when other sellers asked, "Sales in February are so low, what will we do in March?" They said, "We'll get used to it in March."

  ▲ The picture comes from the seller communication group

In recent months, sellers' sales have indeed been sluggish due to various natural and man-made disasters, and the frequent bad news has made sellers feel more and more anxious and distressed. However, in fact, it is not all bad news recently. Here is a good news to share with sellers.

It is learned that just a few days ago, Amazon launched a new plan called "Build It".

Amazon's new "Build It" program

On February 17, Amazon announced a new program called "Build It," which will give consumers a say in some of the products Amazon is about to produce .

According to the "Build It" plan, Amazon will allow consumers to pay in advance to support their favorite products. Once the product payment reaches the target amount, Amazon will manufacture and ship the product .

This plan is not a new concept. It is very similar to the crowdfunding website Kickstarter , which sells products before they are made, and then produces and sells them after the sales amount reaches a certain target. In the seller communication group, a seller immediately realized that Amazon is also going to do crowdfunding?

  ▲ The picture comes from the seller communication group

But unlike other crowdfunding sites, the target amount in Amazon's new program does not explicitly reveal how much money is needed for a specific product. Instead, a progress bar will be displayed that shows the progress of the product and the percentage of support required to complete the product, as shown below.

Since this approach is equivalent to screening the products that consumers want to buy in advance, sellers can test the market reaction without preparing goods in advance. Therefore, it is very suitable for small sellers who are creative but lack funds to start up.

However, it is learned that the crowdfunding plan launched by Amazon currently only supports three products , namely the $89.99 smart note printer, the $34.99 smart nutrition scale and the $79.99 cuckoo clock, all of which are Amazon's own products with built-in Alexa voice assistant.

However, Amazon officials also said that this is only the first step of the "Build It" plan. In the future, they will regularly show consumers more things they may like and turn their expectations into reality. Therefore, it is very likely that Amazon will open this new plan to third-party sellers in the future .

I wonder what other opinions sellers have on this plan launched by Amazon? Welcome to the comment section to exchange ~