Amazon Infringement Prevention! One picture can be used to search for global appearance patents!

Amazon Infringement Prevention! One picture can be used to search for global appearance patents!



Recently, many Amazon sellers have faced infringement charges, which not only affected their normal operations but also damaged their brand image.


To help sellers better understand and address these challenges, here is a detailed analysis of the three most common types of infringement on Amazon and their response strategies. In addition, we share a method for searching global patents with a single picture!



Three common types of infringement on Amazon

1. Trademark Infringement

Trademark infringement is the use of another person's registered trademark or brand name without permission. This may include use in product titles, descriptions, images or packaging.


2. Copyright Infringement

Copyright infringement involves violating the copyright of others, such as stealing other people’s original works such as pictures, videos, and text.


3. Patent Infringement

Patent infringement refers to the sale of products that infringe on other people's invention patents or design patents. In particular, those products that are highly similar to patented products in structure, function or appearance. Specific manifestations include:


A. Product design patent infringement:

Design : The appearance of the products sold is the same or similar to the design patents registered by others, such as selling headphones that are the same as a certain brand's patented design.

Functional design : The functional design of the product is the same as or similar to the design protected by another person's patent, such as using a unique functional design that has been registered by another person.


B. Utility Model Patent Infringement:

Technical features : The products sold contain technical features of utility model patents registered by others, such as the use of mechanical structures that are patented by others.

Production method : The product is manufactured using a production process or method protected by another person's patent.



Detailed analysis of response strategies

1. In order to avoid infringement and protect their own rights and interests, sellers should take the following measures:


  • Registered trademarks and patents : Ensure that your brand and products have legal trademark and patent protection.

  • Strictly review suppliers : ensure that the products provided by suppliers comply with intellectual property laws and regulations and avoid selling infringing goods.

  • Use original content : Use original content in product descriptions, images, and videos to avoid plagiarizing other people’s work.

  • Regular self-inspection : Regularly check your own products and marketing materials to ensure that they do not infringe on the intellectual property rights of others.

  • Comply with Amazon policies : Strictly abide by Amazon's intellectual property policies and respond to infringement complaints in a timely manner.

  • Appeal ideas


2. If complained of infringement, the seller should take the following steps:


  • Immediately remove infringing products: Prevent further infringement.

  • Contact the complainant: Use professional and sincere language to explain the situation and provide evidence to prove that there is no infringement.

  • Apology and offer a solution: Ensure that the complained product has been removed and provide a solution that satisfies both parties.

  • Contact Amazon. Depending on the specific situation, sellers can choose from the following two strategies:

① No infringement: Send an email to Amazon (notice-dispute@amazon.com), explain the situation and provide evidence, and request the restoration of the account.

② If there is indeed infringement: admit the mistake, contact the complainant, remove the infringing products, and ensure that they will not be put on the shelves again, and submit complaint materials to Amazon.


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