How to improve your listing score? A complete guide to optimizing your listing!

There are two cruel facts on Amazon: 70% of consumers complete transactions on the first page, and 64% of transactions are contributed by the top three listings.

Therefore, a good Amazon listing is very necessary. Today we will talk about Amazon listing optimization.

Listing is the product details page, which consists of 8 basic elements including classification nodes, search keywords, pictures, titles, product highlights, product descriptions, A+/Advanced A+, brand names and other elements. A high-quality Listing can help you increase sales.

Listings on Amazon are written for both the system and users. When writing for the system, the most important step is keyword research, while when writing for customers, it is necessary to accurately convey the selling points to customers.

If you do both well, you generally won't go wrong.

Step 1: Get a pool of keywords related to your product.

Try to include relevant keywords with high search volume in the listing to ensure that the product has a certain amount of exposure.

Use the tool to find the most relevant keywords for your product, find your 10 best and most relevant competitors, and finally use the tool to get their keywords.

Of course, you can also get it from Amazon backend brand tools or other advertising tools, but this method of obtaining words is more efficient.

Step 2: Filter the keyword pool.

Learn more about and analyze your competitors’ listing pages, learn how competitors layout keywords, and analyze which words bring them traffic.

The idea of ​​​​screening is to find the words that are commonly ranked by competitors and the words that are uniquely ranked by the best competitors.

Step 3: Rate and score the keywords.

The dimensions that need to be considered for grading include relevance, keyword search volume, and keyword sales volume . The importance of position follows: from left to right, from top to bottom.

Final score = search volume * search volume weight + relevance * relevance weight.

The obtained keywords are divided into four levels:

Step 4: Write keywords into the listing.

When writing a listing, you must follow the two principles of clearly stating the selling points and impressing people. If you write the listing manually, it is recommended to use some convenient and fast writing tools.

1. Amazon Listing Optimization - Main Picture

Although Amazon stipulates that the first image must have a white background, we can change the angle and texture of the image to make the product image more eye-catching to consumers.

2. Amazon Listing Optimization - Title

The core keywords should be placed in the front position.

The text that can be displayed in the title is limited. It must be concise, highlight the product advantages, and hit the buyer's pain points. However, it should be noted that there is a character limit for product titles, generally no more than 200 characters. Otherwise, consumers will not be able to search for your product.

3. Amazon Listing Optimization - Five Elements

Pay attention to the features and functions of the product, and list the advantages of the product in different categories.

The writing format of the five-point description generally includes product materials, product features, product usage and after-sales service, etc. Since the five-point description also has character limits, sellers must pay attention to neatness, uniform format and highlighting the key points when writing the five-point description, so that buyers can understand the product while increasing persuasiveness and ensuring that the product is consistent with the description.

4. Amazon Listing Optimization - Price

Good quality and good price are always issues that consumers need to consider. Price will greatly affect buyers' willingness to buy. Often low prices can attract buyers more and have a higher chance of being clicked.

However, we do not recommend sellers to engage in price wars, which will seriously affect product profits. The low-price strategy can be used in the early stage of product launch or during holidays and commercial activities.

5. Amazon Listing Optimization - Buyer Reviews

Practice has shown that 70% of buyers will read reviews before purchasing a product. Generally speaking, products with high click-through rates have more reviews and relatively higher ratings.

6. Amazon Listing Optimization - Are Keywords Accurate?

When buyers buy products on Amazon, they usually search for relevant keywords to find the products they want. If the keywords set by the seller are not accurate enough, they will not be displayed in the search results, and naturally no clicks will be generated.

7. Amazon Listing Optimization - Category Node

Used to add products; some Amazon buyers can filter products through the separate functions. Products in the correct categories and subcategories can help buyers place orders and increase sales.

8. Amazon Listing Optimization - Reviews

Do a good job of answering and managing product questions, and deal with negative reviews in a timely manner. It is especially important to avoid negative reviews appearing on the homepage. After all, buyers always like to compare prices from different stores, and one negative review cannot outweigh ten positive reviews, which may cause your customers to leave completely.

Warm reminder: For listings with good sales, do not modify them, otherwise it will affect the product weight and ranking; for new or slow-selling listings, you need to do a good job of optimization.