What is Ulmart? Ulmart Review

1. A brief introduction to the Russian e-commerce market

Russia is the largest country in the world in terms of land area, but its population ranks only ninth in the world. And because Russia's territory spans the entire Siberia, the population density in the east is not high, and the population is concentrated around the official seat of the administrative district, which also forms a relatively regionalized distribution of Russian e-commerce.

Russia experienced a financial crisis before, which made Russian people less willing to save or invest money, but more willing to spend money on buying things. Under the booming global e-commerce situation, most of Russia's online shopping is still imported, nearly half of which comes from China, and Europe and the United States account for almost the other half of the market. Russia's local e-commerce platform is relatively weak, but Ulmart has quickly become the largest local e-commerce platform in Russia since its establishment.

2. Ulmart Platform Introduction

Ulmart was founded in 2008 and is headquartered in St. Petersburg. At the beginning, the platform mainly sold computers and electronic products, and was nicknamed "Russian JD." However, its influence is very large, with sales exceeding 100 million in the first year of its establishment, and doubled in 2011.

Ulmart platform has expanded from selling electronic products to selling over 6,000 categories, including over 150,000 SKUs of its own products. Due to the special environment of Russia, Ulmart platform attaches great importance to logistics construction. After years of planning, Ulmart's logistics network in Russia now covers more than 240 Russian cities in 6 administrative regions, 2 suburban order fulfillment centers, 25 city fulfillment centers, 150 self-operated order delivery points, 850 cooperative delivery points, and 300 tons of logistics vehicles of different tonnages.

The platform has more than 500,000 unique visitors and 4 million page views per day. Since its inception, the platform has had more than 20 million registered users, and the average daily order volume has already exceeded 30,000.

3. Advantages of Ulmart Platform

Selling on the ulmart platform is undoubtedly a good choice, but ulmart is not open to Chinese sellers to register directly. If Chinese sellers want to open a store on the ulmart platform, they need to cooperate with local agent operation companies. Selling on the ulmart platform, sellers can enjoy the following services:

●The products and prices sold are set by the supplier

●The quantity of product sales is determined by the supplier

● Before the products are sold to the end buyers, suppliers can return them to their own warehouses

●ulmart is responsible for the warehousing and transportation of products

4. Ulmart Entry Conditions

The information required to join the Ulmart platform is rather complicated and involves a large number of documents, which can be roughly divided into three categories: personal information, corporate information, and tax information. Finally, a platform agreement needs to be signed.

● Information card with detailed information of counterparty;

●Copy of the Charter (Regulations);

● A copy of the entry certificate in the Unified State Register of Legal Entities;

● Extraction of the unified register of legal entities from the tax inspection within a period not exceeding 30 calendar days;

●Copy of tax registration certificate;

● Copies of financial statements: Form No. 1 "Balance sheet" and Form No. 2 "Report on financial results" for the last reporting period (by agreement with the Stamp Duty Office or by electronic means or by mail with a receipt notification);

A copy of the card with a specimen of the signature on the head, the stamp of the chief accountant and the seal (if there is a seal);

● A copy of the passport of the first person who signed the contract (with prior consent); consent to the processing of personal data. In case of disagreement with the provision of a copy of the passport, the initiator of the contract employee will arrange a meeting with the UBVK contractor to sign the agreement with the person with whom he and his passport are present.

●If the person is acting through an agent, a copy of the document confirming the authority of the person signing the agreement;

● A copy of the decision (protocol) on the appointment of the supervisor;

● The planned transaction volume is 100,000,000 (one hundred million) rubles, excluding VAT and above - proof of location: certificate of ownership; copy of the lease agreement, effective to the current date, etc. If the address of the location and the actual address are not the same - it is desirable to obtain a copy of the other party's letter to the tax authorities of this fact with a sign of acceptance.

● If the counterparty applies a special tax regime (USN, UTII, etc.), obtain copies of supporting documents (notifications, etc.);

● The tax authorities provide a certificate that there is no budget liability of any kind for no more than 30 calendar days.

For individual entrepreneurs, you need to provide:

● A copy of the intellectual property passport (the first and second rotated with a photo, as well as a form indicating the address of their permanent registration);

● A copy of the National Registration Certificate (OGRN) issued by the Tax Inspection Office for IP registered after January 1, 2004

● Issued by the Tax Inspector - a copy of the registration certificate in the Unified State Register of Individual Entrepreneurs (“EGRIP”, hereinafter) - for individual entrepreneurs registered before “01” January 2004.

● the original extract of the EGRIP issued by the tax authorities 10 (ten) calendar days before the date of the statement;

● A copy of the certificate on the establishment of tax accounting intellectual property rights and the allocation of INN;

● A copy of the power of attorney from the person authorized to sign the agreement on behalf of the IP, with the relevant authority to sign the treaty;

● In the absence of a stamp - a letter from the Presiding Officer confirming his/her unprinted activity;

5. How to join the Ulmart platform

Ulmart offers 4 different modes of cooperation for settled sellers, namely:

1. Window mode

That is, ulmart puts the pictures and descriptions of the seller's products on the website, and the platform sets the price. After the customer purchases, the seller will transport the goods worth the order amount to the platform warehouse.

2. Commission (stocking) model

That is, the platform puts the seller's products on the website for sale. The seller first prepares the products in the platform's warehouse and sets a sales price. The platform ships the products after the customer purchases them.

3. General retail

The model is similar to Amazon FBA, where the goods are first prepared in the platform warehouse, and then shipped through the ulmart platform.

4. Wholesale model

Products are sold at discounted prices on the platform website, product inventory will be updated on the platform and its sub-websites, and the platform will ship products after customers purchase them.

The four models are different, and sellers can choose according to the nature of their products. However, it should be noted that the retail price setting and product ownership are different in each model, as follows:

6. Settlement Fees

It is necessary to guarantee a balance of USD 5,000. The technical service fee rate for all categories is uniformly deducted at 8%. The settlement method is monthly (the 1st of each month is the settlement date of the previous month) and semi-monthly (the 16th of each month and the 1st of the next month are the settlement dates).

7. Ulmart Registration Process

1) The registration process to become a supplier of Ulmart is very simple. Go to the supplier section at the bottom of the homepage of the official website www.ulmart.ru as shown in the picture

2) Fill out the application form and wait for the platform staff to review it, as shown in the figure

The seller needs to fill in the following information: seller name, phone number, email address, company name, corporate taxpayer identification number, corporate organization code, cooperation type and product type, suggestions and remarks. Then click the "Submit" button.

3) After the review is passed, a staff member will contact you and collect the materials before the formal cooperation.

References

• 1. Russian e-commerce company Ulmart has an annual revenue of $1 billion and will go public this year: Ebrun [cited on 2016-01-18T16:00:00.000Z]