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▶ Video account attention cross-border navigation As we all know, the compliance operation of the Amazon platform has become an inevitable trend. Whether it was the Amazon account suspension last year or the account suspension for submitting fake insurance some time ago, Amazon has been telling sellers with practical actions that if they want to operate safely and develop long-term on the Amazon platform, they must act in compliance.
After experiencing the wave of account bans on Amazon last year, Amazon sellers are now suffering from PTSD regarding Amazon’s compliance policies. They are extremely sensitive, fearing that their stores will be affected accidentally, thus ruining their hard-earned performance. However, things never go as planned. It is learned that a large number of sellers have received another email from Amazon regarding insurance. The policy is invalid! The seller was informed by email that the POE insurance policy has collapsed It is learned that recently many sellers have reported that they have received emails from Amazon informing them that the POE policy is invalid. ▲ The picture comes from the seller communication group 1. POE insurance is not an insurance company, but an insurance broker. Amazon does not accept COI issued or produced by POE insurance. 2. The COI issued by purchasing POE insurance will not affect the seller's account or store. 3. The seller needs to purchase a new commercial insurance policy (not through POE insurance) and upload a new COI within 45 days of receiving the email. We learned that some sellers consulted POE’s insurance agent after receiving the email from Amazon.
In response, POE's insurance agent replied: POE's insurance is valid, but the Amazon platform does not recognize it. It also stated that whether it is a refund or a reissue of insurance certificate, the seller needs to contact the US POE Insurance Company to communicate follow-up matters. ▲ The picture comes from Zhiwubuyan This reply made many sellers angry: "By the time we contact POE officials, they may have already run away!" "POE's first-level agent started to pass the buck." “The response from the so-called first-tier agency made me feel like they were a robber company.” "If they say the policy is valid, then they won't refund the money." As of now, sellers who have received Amazon’s notification emails seem to have no other options except purchasing new business insurance policies. ▲ The picture comes from the seller communication group However, the situation with POE insurance this time was somewhat unexpected to the sellers. Reviewed! Sellers are attracted by the price of POE insurance policy It is learned that in August 2021, Amazon updated its insurance regulations, stating that from September 1, 2021, sellers with sales of $10,000 in a single month (previously three consecutive months) must purchase product liability insurance and designate Amazon as an additional insured, otherwise they will face the risk of being banned from selling. After the policy was updated, sellers quickly bought product liability insurance. Among all the insurance companies, POE Insurance stood out as a US insurance company recognized by Amazon and with a lower insurance price, becoming the purchase choice of many sellers. In the published introductions to POE insurance companies, service providers listed the advantages of choosing a number of POE insurance companies, which made many Amazon sellers "excited". However, it is learned that the so-called lower price of POE insurance is not much lower than that of other insurance companies. Some sellers reported that the price of the POE non-deductible insurance they purchased was 2,150 yuan. ▲ The picture comes from the seller communication group Some sellers also suggested that insurance should be submitted based on the seller's sales volume and product hazard level, and should not be a fixed price like listed by POE Insurance Company. ▲ The picture comes from the seller communication group In addition, regarding the sudden expiration of the POE policy, some sellers speculated that Amazon had clearly passed the POE insurance review before, but now it said it did not approve it. It is very likely that the negotiation between the two parties was insufficient. ▲ The picture comes from the seller communication group Other sellers who also purchased POE policies and passed the review last year also expressed their anger: “I uploaded the COI in October last year, and Amazon had approved it when I uploaded it. But now Amazon inexplicably refuses to recognize the POE.” "I thought there was something fishy going on before, but when I saw other people buying it and nothing happened, I let my guard down. I didn't expect there would be problems again." "Amazon and POE are causing trouble, but the sellers are the ones who are hurt." ▲ The picture comes from the seller communication group In addition, sellers who have purchased other insurance have also begun to worry about the authenticity of the policies they purchased. Check authenticity! Sellers are worried about the insurance policy of the service provider channel In the seller communication group, a seller who did not purchase POE insurance expressed doubts: How to check the authenticity of the insurance policy purchased from the service provider? ▲ The picture comes from the seller communication group Some sellers have provided a query channel for this: if the company name is on the insurance policy, you can find the insurance company’s customer service or person in charge and enter the policy number to check whether there is any order information. In addition, sellers can also carefully compare the following Amazon seller insurance requirements to determine whether the insurance they purchased meets Amazon's requirements to avoid receiving Amazon's "order reminder emails". Finally, I would like to remind all buyers again that when purchasing insurance products, you must identify formal channels, do not pursue low prices, and ensure that the insurance policies purchased meet Amazon's insurance requirements. I wonder if sellers have also received this email from Amazon? Welcome to discuss in the comments section~ |
