The number of social media users in Mexico has exceeded 100 million! TikTok is the main driving force!

It is learned that according to the "2022 Digital Research" by market research agencies We Are Social and Hootsuite, currently, about 78.3% of Mexicans visit social networks, which means that 102.5 million people are using major social platforms.

According to the study, the number of social platform users in Mexico has increased by 2.5% since 2022, with 2.5 million new users. In addition, since 2014, the number of social media users in Mexico has experienced two peaks, from 60 million to 76 million in 2016 to 2017 and from 89 million to 100 million in January 2020 to January 2021.

The study shows that the top five social platforms used by Mexicans are:

1. WhatsApp (94.3% of visits)
2. Facebook (93.4%)
3. Facebook Messenger (80.5%)
4. Instagram (79.1%)
5. TikTok (70.4%)

Mexicans (16-64 years old) use social platforms mainly for:

1. Staying connected with friends and family (62.8%)
2. Reading stories (47.1%)
3. Found interesting content (45.0%)
4. Killing free time (44.7%)
5. Looking for products to purchase (34.5%)

Comparison of the time Mexicans (16 to 64 years old) spend on various social platforms each month:

• Meta: 26.2 hours (-12%)
• YouTube: 22.8 hours (-6%)
• WhatsApp: 20.0 hours (-2%)
• TikTok: 23.4 hours (+37%)
• Instagram: 6.7 hours (no significant change)

Editor ✎ Nicole/

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