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From storage cabinets and shoe racks to folding storage boxes, and then to punch-free bathroom racks and kitchen storage racks...unknowingly, home storage products have become a "magic tool" for organizing that consumers at home and abroad need. According to the report "U.S. Home Storage Products in 2024" by Freedonia Group, the U.S. home storage products market will grow at an annual rate of 1.5% to reach US$15.3 billion by 2028. Among them, products such as racks and storage bags occupy a large share. Recently, we learned that a bathroom storage rack on Amazon’s US site has experienced explosive growth in sales. As the new year approaches, a group of American consumers are purchasing related home storage products to fine-tune small spaces in their homes. It is learned that on Amazon US, a EUDELE adhesive shower rack priced at US$16.13 is becoming popular among a large number of consumers, with monthly sales of nearly 80,000 orders and sales reaching US$1.28 million (approximately RMB 9.39 million), ranking first among the Best Sellers in the "Shower Caddies" category on Amazon US . According to data released by Helium10, this product has achieved explosive growth on Amazon as early as August this year, with monthly sales reaching nearly $2 million at one point. The reason why this product has such a strong ability to "attract money" is closely related to its listing, functions , reviews and operating methods . Judging from the product details page, this product points out the convenient advantage of " no punching " in the title , and attracts more consumers' desire to click and buy through the main product picture that can not only intuitively and clearly display the appearance of the product, but also connect it with the usage scenario . In terms of product functions, this product contains a set of 5 hanging shower organizers for different purposes, including a shower rack, soap rack, toothbrush holder and adhesive, and is made of 100% high-quality SUS 304 stainless steel and high-temperature baking paint process. It claims to provide sufficient bathroom storage space and is more durable, rust-proof, waterproof and scratch-resistant. Judging from consumer reviews, this product has accumulated 34,000 reviews, with a score of 4.5 (out of 5). The consumer reviews summarized by Amazon AI are more positive: consumers are satisfied with the product's firmness, functionality, and adhesive strength. This can also attract more consumers who value product reviews to buy this product. However, it is worth mentioning that according to sellers in the industry, the seller's operating method focuses on "going his own way and leaving others with no way to go", that is - while sales are rising, the monthly advertising costs should not be underestimated. In addition, it was observed that the brand EUDELE of this product focuses on household storage products. Before the sticky shower rack, it also converted a beach bag into a bath bag for sale. The monthly sales volume once reached tens of thousands of orders , and the sales revenue was also about one million US dollars. This has also allowed some cross-border sellers to see business opportunities in the home storage products market. As people's pursuit of a clean and orderly life continues to increase, the home storage product market is continuing to show strong growth momentum. Google keyword trends show that in the past 30 days, the global shopping search popularity of "Home organization" has remained high, with an average of more than 50. The United States ranks first , followed by Canada. The Freedonia Group's report also shows that the US home storage market is expected to grow to $15.3 billion by 2028. Cross-border e-commerce platforms are the key growth point for China's export of home storage products. Take Amazon as an example. On Amazon US, in addition to the EUDELE sticky shower rack mentioned above, the sales of other products in the "Shower Caddies" category Best Sellers are also very impressive, and the monthly sales of the top six products have exceeded 10,000 . There are also many small and medium-sized sellers on Amazon who are also deeply engaged in household storage products like EUDELE. The sellers who can stand out usually have one thing in common - they have innovative product thinking. For example, YouC**ia, which focuses on kitchen storage products , also frequently appears on the BS list of various categories on Amazon's US site. A kitchen food container organizer it recently sold creates the greatest convenience for users through five adjustable partitions and a non-slip bottom tray, and has been well received by consumers, with monthly sales of nearly 10,000 units per link . In addition, the storage products of songmics , a brand under the cross-border home furnishing giant Zhiou Technology, also stand out in the Amazon storage market through their unique product advantages and diverse choices. For example, songmics has a variety of special storage products for consumers to choose from, such as jewelry storage boxes , vertical storage boxes with full-length mirrors, glass storage boxes with drawers, etc., and most of them have monthly sales of thousands or even tens of thousands. It should be noted that since popular home storage products are often followed and imitated by other sellers, some innovative home storage products usually apply for appearance patents in order to remove related infringing links. We would also like to remind relevant sellers to pay attention to the protection of intellectual property rights. In general, compared with other markets where price wars are fierce, consumers in the home storage market usually pay more attention to the function, appearance and practicality of the product itself, as the prices of some categories of products are not high. Innovation , the ability to grasp customer pain points and product quality are undoubtedly the key to standing out in this market. What do you think about this? Welcome to discuss in the comment area~
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