Recently, multiple Amazon sites have launched major benefits, including: monthly rental/advertising discounts; lower commissions, etc. Amazon's Partnered Carrier Program will offer 80% off shipping rates
The announcement stated that starting from April 1, sellers can enjoy an 80% discount on the standard fees of Amazon's Partnered Carrier Program for a limited time. This offer applies to domestic shipments in the UK, France, Germany, Spain and Italy. Through the Amazon Partnered Carrier Program, FBA sellers can enjoy discounted shipping rates when sending shipments to logistics centers across Europe. The shipping discounts will apply to any shipments that sellers create and use Amazon partnered carriers to European logistics centers between April 1, 2021 and September 30, 2021 . To enjoy this offer, the following conditions must be met: It’s important to note that discounts are calculated based on the standard rates of the Amazon Partnered Carrier Program at the time the shipment is created, and the final cost may vary depending on the number, size and weight of boxes and the applicable rates, so rates are subject to change.
In addition, Amazon has recently announced a number of favorable policies. Here are some of them for you to check out one by one:
Increase the maximum size and weight standards for FBA in Europe
From April 1, 2021, Amazon will increase the maximum size and weight standards for FBA in the UK, Germany, France, Italy, and Spain. This will allow you to use FBA to fulfill single-box orders from customers, with Amazon barcode selection, that meet heavy and large standards (>175 cm long, >31.5 kg heavy, or >360 cm wide) . Currently, some FBA services, such as Pan-European FBA and European Fulfillment Network, are not available for heavy and bulky FBA items. Amazon said that heavy and bulky FBA options will benefit from enhanced delivery options designed to serve sellers with speed and convenience.
Reduce the promotion fee of the Polish station for 12 months
Recently, Amazon announced the official opening of Amazon Poland, where sellers can now sell a variety of products. At the same time, to celebrate the launch of the Polish site, Amazon launched a promotion for the new site, which is to reduce the promotion fee for 12 months. The reduction in promotional expenses varies among different sales categories, for example , the promotional expenses for home and kitchen, sports and outdoor, and apparel and footwear will be reduced from 15% to 10%, and the promotional expenses for computers and consumer electronics will be reduced from 7% to 5%.
Update Canada Station New Product Selection Plan Discount
Starting from April 1, 2021, for parent ASINs that meet the requirements of standard-size products, the number of free storage and free removal items for each parent ASIN will be increased from 30 to 50 items ; for parent ASINs that meet the requirements of "Apparel" and "Shoes and Boots" products, the free storage period will be extended from 90 days to 120 days, and 180 days of free removal service will be provided. A maximum of 100 items (originally 30 items) per parent ASIN can enjoy this offer; and 90 days of free storage service and 180 days of free removal service will be provided for large items that meet the requirements (up to 30 items per parent ASIN). At the same time, the ASIN quantity limit (100) will also be lifted, and new Amazon Logistics ASINs that meet the requirements can enjoy the benefits of the program unlimited times.
Waiver of monthly subscription and promotional fees for Singapore site until June
To help sellers better expand their business in Singapore, Amazon announced that it will waive monthly fees (S$29.95/month) and promotional fees (Deals and Coupons) for professional sellers until June 2021.
Compared with selling in North America, Amazon Singapore provides sellers with affordable logistics and lower FBA fees, and the Singapore site is in English, so sellers do not need to translate their listings.
Brand video promotion function launched on multiple sites
Amazon France, Italy, Spain, India and Japan have launched the brand video promotion feature, which allows sellers to upload videos to promote their products through brand promotion ads. This feature will display auto-play videos in shopping results to help buyers discover sellers' brands and products when shopping. It is understood that brand video promotion ads use keyword targeting and pay-per-click methods, which can directly link buyers to the product details page, making it convenient for buyers to learn more information. Steps to create a Sponsored Brands video: Create a new Sponsored Brands campaign Set your campaign name, start date, and daily budget Select [Video] as the ad format Select a product for the video Upload the video file that meets the requirements Select Keywords and Bids Submit [Advertising Campaign] and wait for review
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