Understand Walmart’s situation in one article; the future blue ocean market is about to begin!

Now many sellers are gradually becoming confused when choosing online platforms. Many people feel that all platforms are just imitating each other. In fact, offline, Amazon is becoming more and more like Walmart, and online, Walmart is becoming more and more like Amazon. On the road of cross-border platforms, Walmart has been seeking various investments to catch up with Amazon. For those sellers who want to settle in Walmart, they may wish to take a look at what the current trend is?

In this era, it will be fatal for a retailer to not understand online platforms and not be able to see the fundamental changes brought about by the Internet. It was at this time that Walmart saw the development trend. Online shopping is a change in lifestyle and a trend of the times. It is not just because of the difference in prices. The growth rate of offline retail in the United States is now basically half of that of e-commerce.

Has Walmart made great efforts to develop its online platform? I believe many sellers have already felt it. The answer is very obvious. Walmart has now established WalmartLabs, actively recruiting technical engineering talents, and has opened up an entire floor to focus on the development of e-commerce. Its CEO Mike Duke also expressed the hope that what is done on this floor can gradually penetrate into the entire Walmart building.

There is also a particularly interesting story. Jeremy King, who was working in a technical position at eBay and was responsible for the establishment of eBay's Infrastructure, received a call from a Walmart recruiter to invite him to work at Walmart. He jokingly said, " Why don't you get the CEO on the phone--let him talk to me and then maybe I'll come in? " After that, Walmart immediately arranged for the CEO to have a conversation with him.

During this conversation, Mike Duke swore that digital was now a priority for Walmart. Duke rebuilt the company's organizational structure and put e-commerce on an equal footing with many other major departments, and Jeremy King is currently one of the main technical staff of WalmartLabs. Walmart has done a lot in the development of e-commerce, such as optimizing the search and classification system, launching one-day shipping, etc. Of course, customers can also go directly to Walmart stores to extract this differentiated development strategy.

Therefore, those who insist on making a comparison between China and the West and putting the blame on different behaviors of consumers or even the government are somewhat lacking in a sense of the overall situation. The changing trends in users' macro-behavior and the impact of the Internet are the most important variables, and they are something Walmart cannot miss.

Today, Walmart's online platform has indeed taken the second place in online sales in the United States. I believe that the earliest batch of sellers who registered can more or less feel some changes in Walmart's backend. Walmart has also started the second wave of investment promotion. For many sellers who want to settle in but have not yet settled in, this is a very good opportunity. Most of the offline retail giants in the United States have high online sales, so it is not too late to start now .