Amazon Second Review Rescue Guide! No More Fear of Getting Stuck After Reading

In the cross-border e-commerce industry, Amazon, as the world's leading e-commerce platform, has been committed to creating a safe, reliable and trustworthy shopping environment for global consumers. In order to ensure consumers' shopping experience and the high quality standards of the platform, Amazon not only provides a rich selection of goods, but also maintains the reputation and fairness of the platform through strict management and review mechanisms. In this process, the platform will regularly review the seller's account to ensure that it complies with the platform's regulations and requirements. Among them, there is a particularly important review link, which is widely referred to as the "second review" by sellers. This link is mainly for newly registered sellers.

The core purpose of the "second review" is to strictly check the seller's information, verify the authenticity and completeness of all the materials and information provided by the seller, and ensure the legality of the seller's identity. Through this review, Amazon can confirm the seller's qualifications and integrity, and encourage them to comply with the platform's policies and rules, thereby ensuring the order and fairness of the platform. In addition, Amazon also hopes to take this opportunity to promote the compliance of sellers on the platform and ensure that their operations comply with all laws and regulations. In order to achieve these goals, sellers often need to submit a series of relevant documents, such as company registration certificates, tax information, bank account information, etc., to prove that their business practices are legal and compliant.

For many novice sellers, the second review is undoubtedly a headache and challenging process. Since the materials required in the review process are complicated and detailed, many sellers may fail to pass the review smoothly due to incomplete or inaccurate documents submitted, resulting in account freezing or other adverse consequences. Therefore, understanding how to successfully pass the second review of Amazon stores is crucial for every seller who hopes to succeed on the platform. In the following content, the editor will give you a detailed introduction on how to prepare all the necessary documents and pass the Amazon second review process to successfully launch your store.

What is the second instance?

Amazon's secondary audit, the full name is bad behavior prevention. Its main function is to conduct a deeper audit and verification of some seller accounts with suspicious associations, unclear information or questionable compliance based on the first audit and European KYC. This process is for Amazon to ensure the security and trust of both buyers and sellers. It may suspend the accounts of some sellers and require more relevant information. Sellers need to submit clear and specific information and documents according to Amazon's requirements so that the audit department can conduct an "account review." However, this is not a mandatory process, and not all sellers will be required to undergo account audits.

Under what circumstances will a second instance be triggered?

How to determine whether your store has been reviewed

If a merchant receives a performance reminder from the following email address on the platform, and the content of the email is exactly the same as shown in the screenshot, this usually means that you may have encountered a secondary review of your account during the registration process. The secondary review is an additional review step conducted by the platform to ensure the authenticity and compliance of the account information, usually after the initial review. If you receive such a reminder, please follow the instructions in the email to perform the necessary operations to ensure that the review can be successfully passed and your normal use can be restored.

Preparation and submission of materials for Amazon's second review

According to the requirements of the performance notice, prepare the relevant materials mentioned in the email. It should be noted that Amazon only accepts utility bills within the last 90 days as valid proof, including but not limited to pipeline or natural gas, electricity, tap water or Internet bills.

① Enter the seller backend, check the account performance, click the Activate Account button, enter the second-instance appeal page and submit relevant information.

② Wait for platform feedback: After submitting the appeal materials, the seller will usually receive the first reply email from Amazon through the performance notification of the seller platform within two working days. If no reply is received within five working days, the uploaded materials can be resubmitted in the same location of the seller platform.

How to reduce the chance of a second review on Amazon?

In order to reduce the risk of Amazon stores encountering a second review, the key is "prevention". In the early stages of account registration, careful preparation and cautious operation are the basis for avoiding future review problems.

The following are some key points that require special attention when registering an account to help sellers effectively reduce the possibility of triggering a second review:

Dealing with the second instance requires sellers to have meticulous operations and adequate preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated product sales and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.