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On most cross-border e-commerce consulting websites, an article of a thousand words only contains one or two core and effective knowledge points. The efficiency of extracting knowledge is very slow, and one often has no way to express one’s suffering.
If you don't read it, there's no new information; if you read it, it's just nonsense.
This article is highly concise, without any fancy preparation, and directly uses Nabokov's card method to output the content.
Contains: golden sentence cards, terminology cards, counter-common sense cards, skill cards, etc.
Quote Cards
What should All IN ONE’s daily operations report include?
1. A daily operation report needs to include macro data: overall conversion performance
2. Lsing's daily monitoring products are sold
The above changes will automatically generate email and SMS reminders. The core responsibility of operations is to analyze and solve problems, not to repeatedly find problems.
3. Traceable keyword rankings
Used to assist A/B testing and verify whether the operation is effective
Trick Cards
What should excellent sellers do during peak season?
Check the previous day's shipment volume every day. If there is a sudden surge in orders, arrange replenishment immediately. Check the ad ranking and organic ranking every half hour, especially during LD/DOTD, to make sure the product is displayed in the front row during the event. Mobile traffic accounts for 70%, and mobile phones are smaller, so it is necessary to optimize the loading of pictures more conveniently.
Term Card
For a new product with a daily sales volume of 10, the keyword ranking will drop sharply immediately after receiving negative reviews.
For old products with sales of 10 units a day, the impact is not significant.
Reason: New products have no weight for the latest 30 days and 90 days, negative reviews will lead to a sharp drop in weight, while old products have historical sales to hedge.
Therefore: It is crucial for new products to survive the first 30 days.
Trick Cards
According to my own recorded data, weekends and holidays are the time when large cross-border e-commerce companies relax, and the speed of review submission and activities will be significantly reduced. This is the time for startups to overtake others.
Trick Cards
A new product will be directly recommended for flash sales after half a month to a month of continuous orders, the number of reviews is steadily increasing, and the conversion rate is medium to high.
Amazon advertising requires continuity and cannot be turned on today and off tomorrow, especially for automatic advertising.
For manual advertising, performance is related to the keywords used in the campaign and has little to do with the switch.
Trick Cards
What types of products are A+ applicable to?
High Price New products Brand Value High flow High return rate
Trick Cards
What series of operations need to be done after the new store and new products are launched?
FBA new products, apply for free storage period in advance After the product is stable, air + sea transportation Start LBA official optimization service or free translation service Take advantage of the free ad you get for the first time, worth 5,000 yen, to practice with.
Trick Cards
Frequently and proactively practice the creation of templates and merging variants of different categories to familiarize yourself with the detailed operations so that you don’t have to cram when you need them.
Anti-common sense card
The counter-common sense card of inventory management: for direct sales of low-priced goods, throwing away inventory in a timely manner will save you more money than clearing it out through advertising at a low price!
Trick Cards
In the initial stage of product promotion, how to make price transition seamlessly:
Large coupons
Large points
Prime Discounts
Anti-common sense card
The help information in Amazon’s seller backend contains a large amount of first-hand and up-to-date operational knowledge, which is more credible than unreliable articles on the market.
Trick Cards
Don't easily buy things using the buyer account given by the seller's account. If there is a problem with the credit card deduction, the seller's account will also be blocked.
Term Card
Amazon traffic source classification:
Search traffic: search keywords, filter on the left, category nodes
Activity traffic: deals, coupons, special page activities.
Figuring out how to maximize traffic for each part is the core task of operations.
Trick Cards
Advanced gameplay: Automatically set the large coupons to be automatically released in stages according to dates to coordinate with your own marketing activities.
Trick Cards
Advanced use of coupons: When the conversion rate of a product is insufficient in a certain period of time and is about to affect the search ranking, immediately release large coupons to increase conversion and maintain ranking
Small coupons can keep the listing complete and have a mark on the search ranking
After the traffic stabilizes, the discount can be gradually reduced to achieve a seamless transition in price.
Note: For discount codes with no threshold, you must do a good job of risk control, such as quantity and amount, otherwise you will suffer heavy losses.
Experience Card
The proportion of direct reviews should not exceed 20% Buyers usually check their emails at 6:00, 10:00, 14:00, and 20:00. Please note that the probability of requesting reviews at this time is slightly higher. Feedback is a little higher than Review. You can send emails to buyers who leave feedback.
Trick Cards
If there is no sales record for 7 days, Amazon will consider your product to be slow-moving and will suggest a price reduction or discount.
Quote Cards
Most cross-border e-commerce courses and sharing training remain at the stage of imparting experience, because a large amount of data is required to carry out data-driven operations, and few people can fully explain the theories and data behind it.
Trick Cards
You can post up to 5 reviews of products that you have not purchased on Rakuten in one week.
Trick Cards
How to write a complaint letter?
Foreigners' way of thinking is to get straight to the point, not caring about feelings, only caring about actions.
So avoid small talk and apologies, and state clearly what the reason is, what measures have been taken to save the situation, and how to avoid it in the future. This is the core.
Anti-common sense card
All traffic eventually falls on the Listing.
No matter how much effort and money you spend on listing in advance, it will be worth it in the long run.
To be continued...
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