The most difficult video verification in history has occurred, and many sellers have been affected!

In just six months, Amazon has increased the frequency and intensity of account audits. Video audit methods have also become more diverse, from new registration video verification, to supply chain video verification, to enhanced video verification, and also includes brand record video verification.

Now even the authenticity of inventory requires video, which is more difficult than supply chain video authentication. It can be said to be the most difficult video inventory authenticity review in Amazon’s history!

Recently, some sellers reported that Amazon is sweeping out a batch of accounts that follow others (even if they are following others’ own products) and sell counterfeit goods. Sellers who receive performance notifications are required to participate in video verification - inventory authenticity certification. Not only do all products require invoices, but also product authorization letters, brands, and various authenticity materials of legal stores. This is known as the most difficult video certification in history.

Some sellers were clearly informed of the problematic ASINs, the allegedly infringing brands, and the quantity of products sold, while some sellers did not receive this information, so some people were not clear about which ASIN of theirs was infringing.

At present, many sellers have received verification emails: "Your account or related accounts are suspected of being involved in deceptive or illegal activities (such as selling counterfeit inventory, thereby infringing intellectual property rights)."

In addition to the inventory authenticity video review, some sellers received further inventory inappropriate video certification. The email showed that the account violated Amazon's third article and inappropriate inventory investigation and was suspended. The reason is that Amazon determined that the seller was providing inappropriate goods and had possible unqualified behavior to harm customers. It also provided relevant infringing brand information.

Why is inventory authenticity video review so difficult?

Because inventory authenticity video audit is a combination of product authenticity audit + supply chain video verification , it can also be said to be an enhanced version of supply chain video verification.

Among them, Amazon will pay special attention to the compliance of the supply chain sources, which requires sellers to provide a series of supply chain documents, including purchase invoices, contracts, delivery orders, pick-up orders, logistics invoice contracts, customs clearance records, receipts , etc. If the seller can provide these real information, the chances of passing will be relatively high.

Some sellers think that virtual video authentication is the same as " virtual identity verification" when they see the words "virtual identity verification" in the email. In fact, the two have different focuses. The former is an examination by Amazon to see whether the supply chain source is legal and formal and whether the product itself is counterfeit or infringing. The latter is mainly to confirm the authenticity of the seller's identity and suspect that the seller's account is purchased.

It is understood that the current success rate of video verification for sellers who have been affected is not high. Some sellers have made sufficient preparations, but failed to submit invoices (due to merchant reasons, invoices could not be issued), which ultimately resulted in the account being unable to be rescued.

Several situations trigger inventory authenticity video review:

After triggering the inventory authenticity video review, sellers need to do the following two things:

Special attention:

There is only one video review opportunity for all video types!

During this type of video verification process , the auditor will ask very comprehensive and detailed questions , and may also call up the basic information of your store for audit questions, which you need to answer correctly . During the video process, Amazon auditors will focus their eyes on the changes in the legal person's expression throughout the process . The real intention is to verify the authenticity of the legal person's identity and observe whether there are other people around to assist in cheating.

If the audit fails, the store's funds and goods may not be recovered. Therefore, the legal representative must be fully trained before participating in the video verification.

To sum up, as long as the invoice can be issued and the legal person can participate in the video review , there is a great possibility that it can pass the verification!