What is TikTok? What is the difference between Tiktok and Douyin? ? What is TikTok? What is the difference between Tiktok and Douyin? Review

TikTok is the international version of Douyin, a mobile social platform for global users under ByteDance. It was launched in August 2017 and covers more than 150 countries and regions worldwide. It has become the most popular short video app in Japan, Thailand, South Korea, Vietnam, Indonesia, India, Germany and other countries.

About TikTok

In May 2018, TikTok ranked first in the overall rankings of both Google Play and App Store in Vietnam. The core of Douyin's globalization strategy is to export technology, provide a unified product experience for global users, and adopt localized operation strategies that meet local needs for different markets. Tik Tok was launched in August 2017.

By the end of June 2018, Tik Tok and musical.ly covered more than 150 countries and regions around the world, and became the most popular short video apps in Japan, Thailand, South Korea, Vietnam, Indonesia, India, Germany and other countries. In Japan, Tik Tok users reached 20 million, while the total population of Japan is 100 million. In May 2018, Tik Tok won the first place in the overall rankings of both Google Play and App Store in Vietnam.

What does TikTok mean?

Tiktok is the international version of Douyin, also known as the overseas version of Douyin. Tiktok is regarded as a new model for Chinese mobile products to go overseas. In the early days of Tiktok's overseas landing, short video collection competitions will be held from time to time to mobilize the enthusiasm of users.

The difference between Tiktok and Douyin

As a TikTok user who has visited many countries and regions including Japan, South Korea, Hong Kong, Taiwan, the United States, Austria, India, Indonesia, Saudi Arabia, Thailand, Russia, Greece, Afghanistan, Argentina, etc., the difference is still very big.

1. Registration and Login

The main ways to register and log in to Douyin include: mobile phone number, WeChat, QQ, Toutiao and Weibo. Accounts are generally divided into personal accounts and corporate blue V.

Tiktok's registration and login methods mainly include: overseas mobile phone numbers, Facebook accounts, Instagram accounts, Line accounts, Kakao accounts and Twitter accounts. Accounts are mainly personal accounts, and there are also corporate or brand certified accounts, but there is no public certification channel yet.

Currently, since Tiktok is blocked in China, it is generally impossible to watch Tiktok videos directly. Interested people can download the cracked version of Tiktok from the Internet, which allows them to log in with a domestic mobile phone number without circumventing the firewall; or when the mobile phone is blocked, you can watch Tiktok videos by unplugging the SIM card.

2. Search and push rules

Douyin: The search rules are mainly based on keywords. Accounts with more fans and likes are ranked higher. If it is a corporate blue V account, it will also be ranked higher than ordinary accounts. The keywords of the push rules are traffic pool, superimposed recommendation, heat weighting and user psychological pursuit.

Tiktok: Search rules: For account search, you can directly search for global accounts, but first you need to be able to know its existence. Overall, the content presentation on Tiktok is similar to that on Facebook, with a preference for localization.

Push rules: Prioritize pushing content from the local region. If they belong to the same cultural area, for example, Japan, South Korea, Hong Kong, Macau and Taiwan all belong to the East Asian cultural circle, large accounts will push content in every area. If you are just a small account, basically only people in your region or country can see it.

In addition, even if the same video is pushed in Japan, South Korea, and Hong Kong, people in the Japanese area will see Japanese comments first, and people in South Korea will see South Korean comments first. Even if you want to see everyone's comments, you basically can only rely on yourself to read the comment section, and the order of comments will change due to differences in countries or regions.

3. Monetization Methods

Douyin: mainly includes: 1. Selling goods on Taobao and JD.com through Douyin showcase; 2. Safe Shopping. Experts can add goods from Safe Shopping stores to the product showcase and promote them; 3. Directing traffic to the WeChat platform to create a traffic pool.

Tiktok: Mainly: 1. Link to Amazon link to sell goods. However, it seems that only users in some countries and regions can use Amazon to realize cash. 2. If Amazon is not possible, you can use YouTube and Instagram to direct traffic to yourself and then convert it later.

4. Content Style

There is a big difference between the styles of Douyin and Tiktok, which are blocked in China. In fact, it is highly recommended that excellent domestic video content should go abroad to let foreigners see how colorful the lives of Chinese people are. However, the current recommendation of excellent videos mainly relies on Tiktok's own official account. However, there are also many domestic accounts, such as the official account of Chengdu Tourism Bureau, which has uploaded many panda videos that foreigners love the most.

Douyin: After browsing TikTok abroad, I have to say that the Chinese people are the most skilled in playing such short videos, with the most variety and types. Whether it is learning videos such as learning PPT, landscape videos, food videos, as well as the main beautiful women and handsome men funny videos and cute pets. The user group is not just young people, more age groups have been swept in.

Tiktok: Tiktok is mostly about young people’s daily sharing.

However, due to the cultural differences between different places, the styles of Japan, South Korea, Hong Kong and Taiwan are relatively similar to those in China. Watching the Korean area, you will feel that Koreans have really good figures and can dance. In the Japanese area, you will be overwhelmed by all kinds of cute girls. Compared with the mainland, Hong Kong and Taiwan areas share more videos of various cartoon IPs.

People in Southeast Asia and South Asia will feel that even if their daily lives are not particularly rich, it cannot stop people from finding joy in suffering. For example, in the Indian region, you can really feel the daily life of people outside the Fifth Ring Road in India, especially the Indian-style funny and humorous things.

Young people in Europe and the United States prefer various parkour and other sports. The young ladies don't compete with each other to see who can dance or who looks more beautiful after using filters, but they always do a somersault for you. The young men can only make their presence felt by doing all kinds of funny things.

In the Arab region, it is really a group of rich people who drive luxury cars with a leopard sitting in the car or use other ways to show how rich they are.

The above content about the difference between Tiktok and Douyin is excerpted from Zhihu. Thanks to the author Yan Zhou for sharing!

International influence

Strong technical strength and good product experience have made Tik Tok one of the most popular applications for locals in many overseas countries. According to statistics from App Annie, a third-party market data agency, Tik Tok is not only in Vietnam, but also in Japan, Thailand, the Philippines, Malaysia, Cambodia and other countries. It has topped the local App Store or Google Play rankings many times.

According to the Nihon Keizai Shimbun, a questionnaire survey was conducted on 100 Japanese passers-by, and 24 of them said they were playing TikTok. At this time, it was only half a year since TikTok landed in Japan, showing that the latecomer was catching up.

The overseas expansion of Tik Tok has also "exported" traditional Chinese culture overseas. When you open the Vietnamese version of Tik Tok, you can see "Chinese characteristics" everywhere. Ink paintings, traditional Hanfu, guzheng, pottery, and even Chinese songs have become popular elements in short videos. In addition to traditional Chinese costumes and ancient music, the Chinese mythological figure and cultural symbol Sun Wukong is also very popular on Tik Tok.

Honors

In January 2018, TikTok topped the charts in the United States, Japan, Germany, France, Vietnam, the Philippines, Indonesia, Malaysia and other countries.

In May 2018, TikTok ranked first in the overall rankings of both Google Play and App Store in Vietnam.

TikTok Marketing

It integrates the marketing capabilities of traffic products such as TikTok, Vigo Video, TopBuzz, BuzzVideo, News Republic, Helo, and Babe.

We bring together massive amounts of traffic, data, and high-quality content to provide comprehensive digital marketing solutions for global advertising partners, helping brands achieve efficient communication with users.

Related events

On July 3, 2018, Tik Tok was banned in Indonesia due to its negative content. The Indonesian Minister of Communications said that the reason for the ban was the large amount of negative content on the platform, "a lot of it is negative and indecent, and very inappropriate for children."

On April 24, 2019, the Madras High Court of India revoked the interim order that required the short video product TikTok to be removed from local app stores. After the Indian Ministry of Electronics and Information Technology officially receives the court's notice, it will ask Apple and Google to allow TikTok to be relisted in the app stores.

On the evening of August 6, 2020, US President Trump signed an executive order, ordering that if ByteDance does not sell TikTok within 45 days, it will be banned in the United States.