Alice Qianqian: "I don't want to be a princess, I just want to be a queen" - A girl born in the 1990s sells millions of products on Amazon every month, and it is not a dream to earn hundreds of millions of dollars a year

"Life is best when it happens unexpectedly.

The pictures are as colorful and fast as American TV series.

The people in the camera are all opponents.

Round after round,

"Forcing people to take the challenge and be prepared"

Qian Qian , whose English name is Alice, was born on November 7, 1990 in a little-known small city - Tongchuan, Shaanxi. Both of her parents are civil servants. Influenced by traditional concepts, in the education of her original family, men's thoughts and behaviors are more independent. Her parents' expectations for Alice since she was a child are that she can grow up healthily and happily, inherit the fine traditions of the family, be a dedicated civil servant, find a husband in a small city, get married and have children, and live a stable life. However, Alice has had her own pursuit of personal development since she was a child. In her career choice, she pursues personal independence and economic independence, and is determined to make a name for herself on her own.

In 2009, Alice went to Tianjin Foreign Studies University to study. This was the first time in her life that she was away from her hometown and parents and went to a strange city. She never thought that this would be an important turning point in her life. By chance, the school had an opportunity to study in Germany. Fortunately, Alice was selected and immediately went to Munich University of Applied Languages ​​for a one-year study.

In October 2011, Qian Qian came to Munich, Germany with a big schoolbag on her back, and started a one-year study abroad journey. Alice was full of expectations for this year. Standing alone in the crowd, passing by people with different skin colors and speaking different languages, I felt lonely for no reason. I missed the blue sky and white clouds of my motherland, and the people and things in my hometown. Even if I looked up and saw the same moon, I felt far away and lonely.

On the first day of her life in Germany, the independent Alice made up her mind to break away from the shackles of her family and get rid of her original dependence. Since the opportunity to study in Germany was an exchange student quota that Alice fought for when she was studying at Tianjin Foreign Studies University, her tuition was completely waived and the only thing she had to pay was the monthly rent of 350 Euros.

After much trouble, Alice came to the sissi fashion shop in Munich, Germany. In the eyes of ordinary people, this is not a very glamorous job. It is just a chain shoe store in Munich, which also sells fashionable accessories and clothes. Alice is in charge of the sales work of one floor. Through work, she has many opportunities to communicate with Germans and has a deeper understanding of Germany. She has become very good friends with her colleagues and boss. The sales performance is remarkable, and everyone is surprised by the great energy of this little Chinese girl.

In this year, Alice hardly rested. She went to school to study hard on weekdays and worked non-stop at sissi fashion shop on weekends. This job not only brought Alice a monthly income of 375 euros, but also rich sales experience. German industry leaders in all aspects have already had their first acquaintance with Amazon.

In the spring of 2013, everything was revived and everything was breathing fresh air. That year, young Alice had completed a double degree in Germany, passed the TestDaF, and returned to China with advanced foreign operation and sales concepts.

Alice never rested at any moment after returning to China. She always remembered that she was going to be the queen. In just two years from 2013 to 2015, Alice worked for three companies and was solely responsible for maintaining relationships with foreign customers and a separate German Amazon account, including handling emails, confirming goods details with customers, tracking logistics numbers, seeking positive reviews, handling after-sales, etc. She made a sales volume of 3,000 euros with a new account within a month, and obtained 5 positive reviews, no negative review complaints, and successfully maintained an Etsy account by herself.

At the beginning of 2015, Alice established and operated Amazon, Etsy, eBay and other platforms by herself. Three months later, Etsy achieved a monthly sales of 200,000. Later, Amazon emerged as a new force, and Alice became the main sales force, achieving amazing results. In particular, the monthly sales of the European site reached over a thousand orders, over a million, and the team size increased to 12 people.

During this time, Alice learned how to go from zero to one, and from one to many, and had the ability to independently operate Amazon. More importantly, she learned how to manage a team and was fully capable of creating the greatest benefits for the company.

2015 was a crucial year. Alice changed jobs and became the vice president of a well-known foreign trade company in Suzhou. She worked there for two years. During this period, she was responsible for the overall operation and management of the company's Amazon and other platforms, and built the company's framework. The company's departments and division of labor became increasingly complete, and the reward and punishment system became increasingly perfect. With previous experience and connections, Alice often communicated with Amazon's internal employees to understand the latest industry trends and sent them to various departments for implementation. She also attended important meetings at Amazon and conveyed important information . She analyzed the market status of products and formulated sales strategies, thereby leading the company's various business groups to conduct new product research and promotion.

In two years, Alice went from having only one assistant to managing a team of 30 people, and her monthly sales increased from 0 to 5 million. She changed the company's product structure from a single wedding dress to a household goods category, and increased the monthly sales from 0 to 8 million in the promotion month. Within half a year, many products were on the home page of Amazon (both natural search and advertising search on the home page), occupying many seats in the top 100. She insisted on controlling the ACOS below 20% for advertising, and insisted on using the least advertising cost to bring the greatest benefits.

Heaven rewards those who work hard. My boss noticed my efforts and achievements time and time again. In 2017, I was invited to attend the Amazon Annual Meeting in Hangzhou with my boss. In May 2018, I was invited to attend the roundtable meeting in Shanghai with Eric, the global vice president of Amazon, and put forward important opinions on the future development of Amazon.

Alice is well-liked by everyone during her work due to her high-quality professionalism and noble sentiments of cross-border people. At the same time, Alice maintains a good relationship with many senior executives within Amazon, constantly analyzes the current situation and future development trends of Amazon, and has first-hand resources. In her spare time, she likes to share some of Amazon's operation and management concepts with people in the industry. She has been invited by major domestic companies to give lectures and teaching many times, and is called the "leader of Amazon in China" by people around her.

The three words "Amazon " are of great significance to Alice, and she can't finish talking about them for three days and three nights. She first met "Amazon" because at the beginning of her graduation, the limitations of her major put three paths in front of Alice: one is translation, one is teaching, and the other is foreign trade. For the first two, they are too bland and unchallenging, so Alice chose the third path without hesitation and embarked on the "Amazon" path. But there is no return after this trip. The Amazon cake is too big, and everyone wants to cut it, but not everyone can cut it well, and there is a problem of uneven cutting. The root cause is that there are certain problems in the operation of sellers. Amazon is different from Taobao in China, and traditional methods and concepts cannot control it. 13 years later, Amazon has passed the bonus period, and the entire platform is in the stage of seller screening. Some black technology methods that were originally used to show off have been blocked. Whether sellers can gain a foothold depends on whether they can play with products and operations, which has caused more and more large, medium and small sellers to encounter bottlenecks.

Alice, who has many years of work experience at Amazon, saw this dilemma at a glance. As more and more people around her turned to Alice for help with operational skills, Alice resolutely resigned from her position as vice president with a monthly salary of over 100,000 yuan and founded the Cross-Border Business School, conveying a unique and effective Amazon operational philosophy. She holds online exchanges and offline salons every month with the aim of helping sellers overcome difficulties and assisting them in making their products popular.

In just half a year since its establishment, the business school has had more than 500 students, attracting many Amazon sellers from all over the country. Under Alice's teaching, one student achieved a qualitative leap from a monthly turnover of $5,000 to a monthly turnover of $100,000 . The student described Alice's appearance as if he had met the savior of Amazon sellers. Of course, Alice herself is also proud of such a good result.

Alice always says, "What I do is not an academy, but a passion. Amazon is more like a connecting thread in my life. It is Amazon that has helped me find my true self and the areas in which I excel. If what I teach can be used by everyone at a little bit, it is worth spreading. I am very happy that I can pass on this spirit to everyone at the best age. I am not a legend, I am just one of the thousands of Amazon partners."

Alice believes that you should start working for Amazon as early as possible, and if you have started, you should do your best. What she can do is to help you grow quickly. In a Chinese Amazon market that has been abandoned by foreign countries, how to stand out is an issue that everyone should pay attention to. Every professional Amazon person who wants to gain a sense of security and independence will be the focus of attention in the future. The so-called meaning of life is nothing more than a group of affectionate and righteous people doing something meaningful together.