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If your main marketing channel is Instagram, then you should pay more attention to your Instagram advertising data. However, to get more in-depth advertising data, you need to have a business account. Using a private account, you cannot access tools such as Instagram Insights, so it is difficult to get advertising effectiveness analysis and performance indicators. There are a lot of URLs that need to be opened ahead It is recommended to use batch URL opening tool Open multiple URLs with one click Tool URL: https://www..com/tools-piliang
Note: First make sure your browser is set to allow pop-up windows before it can be used normally .
Taking Google Chrome as an example, enter [ window ] in the search box of settings, and make sure [ pop-up windows ] is set to [ allow] in the search results : Personal to business account
If you are using a personal account, don't worry, you can convert your personal account into a business account. Here are the steps:
Log in to your mobile Instagram account → click on your profile picture in the lower right corner → Settings → Account → scroll down to find the switch to business account → click Continue. As shown below: Next, the system will prompt you to link your Facebook homepage and fill in the relevant information. So you have to have a Facebook business homepage and remember to fill in the relevant business contact information (including email, contact number and address) so that consumers can see it. After completing the above steps, your personal account will be switched to a corporate account.
Business accounts can provide sellers with a more convenient marketing experience, but it is quite difficult for sellers to manually analyze the effectiveness of Instagram ads. Learning to use tools can not only save time and effort, but also dig out in-depth data. The following are 12 Instagram ad effectiveness analysis tools recommended to sellers today.
All business accounts come with Instagram Insights, which means that only business accounts can access the Instagram Insights feature. Through Instagram Insights, you can get your fans' personal information, user browsing behavior data, and Instagram post analysis data. You can access Instagram Insights from three sources: Instagram Insights can collect and count data from the past 7 days, including your number of followers, the number of new followers in 7 days, the number of all posts, the number of new posts in 7 days, and other simple data. In addition, you can also obtain the total exposure in the past 7 days, the number of covered audiences, the number of users who have browsed the homepage, the number of web page clicks, the number of CTA button clicks, calls, emails, messages, etc. In short, Instagram Insights provides a wealth of data, including: - User information for counting fans
- Instagram Stories Statistics
Website: https://analisa.io/?utm_source Analisa is an influencer marketing website that focuses on analyzing Instagram data. Analisa not only provides data related to your Instagram account, but also helps you understand what this data means. It offers a free version, but to get advanced data analysis, you need to purchase the paid version. Here are the prices of Analisa: There are two report formats: - @Account Report: In-depth analysis of influencer profiles and Instagram activity
- #Hashtag Report: Monitor your campaigns
The @Account report contains the following data: - Fan interaction rate, like rate, and comment rate;
- average participation rate;
- Average number of posts over time (drill down to specific dates in interactive charts);
- Hashtags and number of mentions;
- Number of post engagements and audience engagement;
- Average activity per post and average engagement rate;
- Total number of posts (weekdays);
- Most commonly used titles and tags.
The hashtag report includes the following data: - Total daily engagement and total daily follower reach
- Post activity and audience engagement
- Most commonly used titles and tags
The #Hashtag report also allows you to drill down into influencer performance, meaning you can see which influencers are doing well so you can consider who to work with next time.
Website: https://hypeauditor.com/?sour
HypeAuditor uses artificial intelligence to collect data and form a huge database. Among them, 3 million user profiles are included in the index. The information resources are quite rich and can even distinguish between real and fake Internet celebrities. It is not free, but if you don't need to use it very much, it is not expensive to buy a pay as you go package. The following is the fee schedule of HypeAuditor: The main function of HypeAuditor is to identify real and fake influencers. It analyzes the influencer's Instagram account information and deeply mines the data of each fan, including 28 different indicators and scores. If all the data show warnings, it basically means that the influencer is a fake. Mainly check the AQS index (audience satisfaction score), which is 1-100 points. If the AQS index of the influencer is greater than 70 points, it means it is not bad. HypeAuditor not only provides statistical charts, but also numerical values, such as engagement, audience real engagement rate, fan coverage, etc.
Website: https://popularchips.com
Popular Chips is not free to try, it has different versions of subscription models, the more you pay, the more new features you can unlock. Its charging method and some of its features are as follows: Popular Chips is a platform for influencer marketing, so you can use it to find influencers to work with. However, the platform is mainly data-centric, providing Instagram post and Youtube video data analysis. Retrieving user information is much more precise than many other platforms. Most platforms can get audience age range or gender information, but Popular Chips can break down the ranges into more specific categories. You can also add minimum percentages to various metrics, such as average like rate, average comment rate, follower engagement, engagement growth rate, and follower growth rate. Popular Chips can not only be used to obtain all your historical post data, but also be used on the advertising posts created by influencers for you. In addition, you can also add target KPIs to your campaigns. Then, Popular Chips will display a simple and clear comparison chart to help you compare the actual performance of the ad and the target KPI indicators.
Website: https://klear.com
Klear is a platform that focuses on finding influencers and is also a third-party Instagram data analysis tool. The charging standard is not disclosed, and you need to fill in the relevant information. If you are looking for a free tool, then this tool may not be suitable. Klear uses complex algorithms and AI technology to build a huge database of influencers. It divides all data into 60,000 topic categories and provides in-depth analysis of audience personal information and consumer psychology. Recently, it has also added Instagram Snap data analysis. Klear can also be used to monitor and analyze competitors, and adding social accounts can unlock a range of useful information, such as: number of mentions, engagement, and fan growth rate. You can set up monitoring to see which accounts or posts are related to your brand. Klear's main function is data analysis, and a large number of influencer profiles are indexed in its database. It provides an overview of the average social indicators of influencers, among which the data of the real reach rate indicator is quite accurate, and is calculated by the algorithm based on many years of historical data.
Website: https://meetsylo.com Sylo is a third-party tool that provides data analysis for YouTube, Facebook, Twitter, and Instagram. The pricing is also not public, and the page only shares information about big customers. If you are looking for a free data analysis tool, Sylo is not a suitable choice. Influencers need to log in to the SYLO platform and grant access to their social accounts. After granting access, SYLO can crawl their profile and fan data. Once an influencer logs in and links their social accounts, SYLO collects all the data and scores all their historical posts, comparing their performance to other similar posts created by the influencer. You can analyze posts in many different ways by different criteria, such as audience demographics and market verticals. Sellers can see the user information of loyal fans, form a more accurate performance evaluation chart, and also understand whether your ads are reaching the wrong audience.
However, SYLO campaign reports include more than just scores. They also include a number of average performance indicators, which can be seen after each post.
Website: https://socialbook.io/ SocialBook offers AI data analysis that can provide detailed data analysis of any influencer on Instagram, YouTube or Twitch. This tool is free to use some functions, but the data you can view is limited. To perform advanced searches, you do need to purchase the paid version. SocialBook has its own virtual currency: BoostCoins. If you want to view more and more specific analytical data about influencers, you need to purchase BoostCoins.
SocialBook has a scoring feature called Boost Score. It scores influencers based on their performance, with a score range of 0-100. The scoring criteria will refer to the top ten most frequently used hashtags by the influencer, as well as the number of likes and comments on a series of recent posts. The fee for using this feature is customized on demand, and it will be charged per thousand likes based on the historical performance of the influencer and the browsing behavior of fans. The following is a screenshot of SocialBook's membership package: In addition, SocialBook's functions also include various data such as exposure and engagement, which can then be further segmented and the audience's personal information and interests can be analyzed.
Website: https://www.pixlee.com Pixlee is free to use, and users can create shareable reports every week, which contain various data analysis and indicators to help increase engagement and attract new fans. Sellers can use Pixlee's data to identify influencers on social media and find consumers who are passionate about your brand. Sellers can also contact them directly. In addition, Pixlee can: - Identify top performing content
- Count and track hashtag data and Instagram follower growth rate
- Identify the posts with the highest engagement
Website: https://pro.iconosquare.com/ With Iconsquare, sellers can: - What people are saying about the industry or brand
- Track Instagram Account Data
- Track hashtags and competitors
The data analysis trend charts it provides include the following data: engagement, impressions, post reach, and Instagram Stories performance. Iconsquare offers a two-week free trial, and some of its features, such as Instagram Audit, are completely free to use.
Website: https://www.socialbakers.com/ Socialbakers is free for both personal and business accounts and can help you count the most popular posts on your Instagram and analyze why they get likes. If you want more advanced features, you can also purchase Socialbakers' AI marketing package, which can help you pick out promotional posts, the best time to post posts, and the audience segments to target. This package can automatically manage your social media accounts. Here are the packages from Socialbakers:
Website: https://unionmetrics.com/ Union Metrics provides a range of data analysis functions to help sellers develop effective social media marketing strategies, including: In addition, you can analyze your post engagement, mine followers and identify popular content. It can be used to continuously monitor the interaction of your Instagram account and provide you with the latest data analysis. Union Metrics paid plans range from $49 to $199 per month, but it provides free Instagram account monitoring. After linking your Instagram account, you can obtain the account's activity in the past 30 days, including fan interaction, post engagement, and provide relevant improvement suggestions, including: - Best time to post new photos and videos
- Posts that resonate with your fans
- Types of posts shared and content that drives engagement
- Hashtags that get the most engagement and attract new followers
Website: https://unionmetrics.com/ Squarelovin has free Instagram analytics. It analyzes your post history and breaks it down by month, day, or hour. It also analyzes your followers’ interests and gives you suggestions on how to further increase your posts’ engagement. In short, Squarelovin can analyze your historical posts and then give you suggestions for optimizing your account.
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