10 different advertising strategies often used by Amazon sellers

How to deploy advertising

1. Formation - Long Snake Formation : Suitable for main push advertising, main push keyword advertising/main push ASIN advertising

2. Formation - Eight-Gate Golden Lock Formation: Suitable for main push advertising, using a variety of advertising types and advertising activities to encircle and annihilate the opponent

3. Formation - Ambush from all sides : Suitable for ASIN type ads, mainly promote ASIN type ads, lure the enemy deep into the territory, surround and annihilate them

4. Military Strategy - Tian Ji Horse Racing: Suitable for ASIN type advertising, positioning competitors, and surpassing competitors

5. Military Strategy - Sea King Strategy: Human wave tactics, wide reach, cost reduction and efficiency increase, suitable for picking up bargains at low prices and clearing inventory

Layout of the main word advertisement 1 — One word long snake formation/ Two dragons emerging from water formation /Heaven and earth three talents formation

1. Advertising strategy: Offensive strategy

2. Advertisement type: SP advertisement-keyword placement

3. Bidding strategy: increase and decrease/fixed bid

4. Advertising campaign: one advertising campaign, one advertising group, one SKU, one delivery word, precise matching

5. Advertising purpose: Ensure that all budgets are allocated to the desired SKUs and keywords

TIPS: If the budget is sufficient, there are 2-3 SKUs in one group, and 2-3 words are also OK. The core is the words you want to hit, with sufficient exposure, and the budget can be spent properly.

Offensive type: Keyword matching type: precise matching; CPC: matching or higher than the recommended bid, high first and low later, focusing on keyword ad positions; sufficient budget; ad position: competing for the homepage, usually the top search position; ACOS value: not the most concerned indicator; CPR: meeting the requirements for the homepage

1. Advertising strategy: gang attack

2. Advertisement type: SP ad-keyword placement/SB-product set/SD-product placement

3. Bidding strategy: increase and decrease/fixed bid

4. Advertising campaigns: multiple advertising campaigns, different SKUs, same ASIN, card position

5. Advertising purpose: To block the target ASN through ASIN blocking

Layout of Clearance Ads —Sea King’s Strategy/Ambush from All Sides

1. Advertising strategy: Aquaman strategy

2. Advertisement type: automatic low price, category low price, keyword low price, etc. (different ad placement types are superimposed)

3. Bidding strategy: only lower/raise and lower

4. Bidding range: 0.02-0.3

5. Advertising campaigns: You can run multiple campaigns and conduct multiple tests to gain exposure and traffic.