Best-selling products--Platform product selection

1. Product selection ideas

Two ideas,

1. Based on a certain understanding of the product, the company can develop products that customers need based on market expectations. This is very demanding for the product development department of the company. I won’t go into details.

2. Use the platform’s own data to find products. Use the platform’s best seller, hot new release, Move & Shark, Most Wished data to select products. Today we will focus on sharing the platform’s product selection methods.

2. Product Selection Logic

1. Market research

2. Positioning categories and markets

3. Position the actual product and judge the competitors

4. Determine your own products by analyzing your competitors’ pain points and selling points

5. Analyze related products and create product group layout

3. Eight dimensions of cross-border e-commerce product selection:

Cross-border e-commerce products should have the following basic characteristics:

1. Industry dimension: products with rising industry trends, new and unique products, and products with high demand; for example, if you sell MP3s now, it is impossible to become a big seller;

2. Product dimensions: not affected by seasons, low defect rate, preferably a gift item; sales of ski equipment were too low in the first half of the year.

3. Supplier dimension: easy to improve, easy to develop, low mold modification cost, simple process, mass production possible, and exquisite packaging;

4. Marketing dimension: high repurchase rate, easy to spread, wide audience, and not easy to find suppliers; for example, why are hair combs so popular?

5. Consumer dimension: It can be operated without instructions, and it is a fool-proof way of using. The consumer group should be as large as possible, not too small. If there is a good niche product, that is also acceptable.

6. Platform dimension: bring own traffic (brands, brand sellers), no infringement, no violation, no trouble for the platform, no security issues, can give customers a good experience, authentic products;

7. Transportation and storage dimensions: light weight, small size, suitable for international long-distance transportation, not easy to damage or deteriorate; can be stored for a long time, suitable for air transportation;

8. Operational dimension: high profit, unit price not less than $10 (why?), low after-sales service, and low returns.

4. Tool Preparation

1. Google Trends: Analyze the target product trends using Google web search and Youtube search

2. Keywordtool.io (alternative to Google AdWords)

3. Best seller website on Amazon: https://www.amazon.com/gp/bestsellers

4. Hot new release URL: https://www.amazon.com/gp/new-releases

5. Movers and shakers: https://www.amazon.com/gp/movers-and-shakers

6. Most wishes for: https://www.amazon.com/gp/most-wished-for

Here are some recommended inspiration sites :

1. www.engadget.com

3. www.kickstarter.com

4. www.pinterest.com

5. Platform product selection method

First, determine the target product. (If there is no target product, you can browse it or determine it based on the products you are interested in and the products available in the supply chain). Take mobile power as an example:

1. Initial classification of categories: (based on the current 50 categories)

The most popular subcategories of mobile power banks on Amazon are as follows (how to determine which category a product is sold in the most?)

Portable Cell Phone Power Banks

By analyzing the titles and categories of the top 50 best sellers, we can find that the biggest demand for mobile power banks is for smartphones, rather than other devices such as tablets. Therefore, when making this product, we must grasp the needs of smartphone customers. The feature statistics are as follows:

in conclusion:

(1), 10000Mah accounts for the highest proportion and occupies four of the top ten.

(2) 18650 is a must for 3000mAh batteries. Polymer batteries are preferred for other batteries due to their high safety.

(3) The 3000mAh interface has only one 1A output, which is limited by its capacity and structure. The dual interfaces of 5000mAh and 10000Mah are the mainstream.

(4) The mirror surface is easily scratched, so it is not used as a reference. Aperture display is still the mainstream.

(5) New releases and top rate 10000Mah are the mainstream. The proportion of digital display is obviously increased, and polymers are the majority.

2. Product Review Analysis, taking asin B00P7N0320 as an example

2.1 Analysis of positive reviews: Analyze the selling points of the product by looking at the most helpful positive reviews.

Positive conclusion:

Note that 5-point reviews under the category should ignore some buyers' reviews and take verified purchase as the standard. Most of the 5-point reviews under the category say that the battery capacity is sufficient, it is consistent with the description, it is easy to carry, charges quickly, has a wide range of applications, and they are very satisfied with some of the extra interfaces provided by the seller, which is a good customer feedback.

Another thing is that the after-sales service is very good, and the free return and exchange is really in place, which is very helpful in improving the conversion rate of single products.

2.2 Negative review analysis: Look at the top negative reviews and analyze their pain points.

The negative reviews concluded as follows:

1. Many negative reviews reflect that the product cannot charge a certain mobile phone. This problem must be solved when making product plans;

2. Customers complained that the charging was too slow and the capacity was false. A more accurate current tracking solution should be adopted, the protections on the protection board should be improved, and the accessories should exceed customer expectations.

3. Many negative reviews indicate that the product cannot be used, which is probably due to damage during transportation, so the packaging must be strong.

3. Determine your own product and draw conclusions through investigation, such as size, specification, color, capacity, battery cell, etc. Then, make improvements based on the positive and negative reviews from customers, and you can come up with your own product.

Additional benefits:

Reverse expansion of product selection thinking:

Let’s take another example:

Bluetooth speakers are a huge category. You may be scared when you hear about them and not want to make them. However, if you want to explore the niche market, please take a look at BT soundbar.

Are they all very expensive? Are there only international brands? The opportunity has come. Cost-effectiveness is the advantage of Chinese people. Hurry up and buy it