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This article mainly shares some of Amazon's sales skills and routines, and uses examples to help everyone have a deeper understanding of Amazon's operations.
When doing CPC, the higher the conversion rate of a word, the faster the ranking will be improved. So when manually brushing orders, if you want a word to be ranked on the homepage as soon as possible, you can let the brusher click on the advertisement of the keyword we want to increase the conversion rate of this word and quickly get the keyword ranked on the homepage. Let me share a trick about PPC ad placement. Conversion is king on Amazon, and the same is true for ads. The higher the conversion rate of an ad, the higher the ad weight will be, and the higher the ad ranking will be. The method of simply clicking on ads to improve ad ranking is absolutely unreliable. If there are only clicks but no transactions, the ad will only be clicked to pieces. There are basically two ways to advertise on Amazon: using advertising to naturally rank keywords, and using advertising to purely generate conversions (without requiring natural ranking). Method one has been discussed before. Method 2: Mainly use the conversion rate of keywords to advertise. Try not to use first-level big keywords, but second-level and third-level small keywords. For this kind of keywords, we do not require high exposure and clicks, we just want the highest conversion rate. Use these keywords to make money with advertising. There are two things we must do well with this method. The first is to optimize the advertising report once a week, accurately negate the poorly performing words, and restart the keyword advertising. The second is to adjust the advertising budget at any time. If there is an advertising group with good performance, the budget should be increased at any time. It is important to control the display time of the advertisement, that is, try to display the advertisement when the customer's shopping desire is the highest. Every advertisement that places an order has a weight. Don’t close an old advertisement at will. Sometimes, adding new words to the old advertisement and negating the old words in the old advertisement may have a miraculous effect. Only reviews with pictures and videos are of high quality. Try to display reviews with detailed descriptions and pictures and videos on the homepage. Such reviews have a high weight, add a lot of points to the listing, and are easy to attract likes and increase transaction conversion. If the weight of the reviews on the homepage is higher, then even if there are negative reviews, they will not be placed on the top of the homepage. The general idea of how a new product can obtain a large number of VP evaluations in a short period of time at a low cost and in a safer manner is as follows. The specific number you want can be expanded by analogy . 1. 1 main account + 1 main product 2. 5 small accounts + 10 products with similar or lower average order value as the main product, which can be placed in similar or same category (2 for each small account ) 3. A relatively safe resource for fake orders and reviews. The review rate of fake FBM is relatively high ( FBA and FBM )
Specific operations: (divided into main account and small account) 1. The main account promotes at a normal pace and posts FBA reviews; 2. The remaining 5 accounts use FBM overseas warehouses to swipe 10 similar products . They are not shipped, but valid logistics tracking information is required . You can use the logistics order number of its platform or directly ask the order-brushing agent to provide it. Generally, you can sign for it 3-5 days after delivery, and then wait for the logistics to show that you have signed for it within 2-5 days. You can start to leave comments after about a week. When to stop depends on how many VP comments are required; 3. Use the main account to follow-sell 10 products of these small accounts. After following the sales, the inventory of these products of the main account and the small accounts will be adjusted to zero; 4. Finally , use the batch operation form to swipe the main product and the 10 follow-up links under a parent-child variation, and the reviews can be merged together . Use your own high-traffic listings to drive new product traffic, and attach the link of the new product that needs traffic to the review by swiping orders and leaving reviews . The content of the review should also be controlled to be as long as possible, and then this review should be clicked to the homepage of the listing by liking it to increase the exposure of the new product. For security reasons, we use the method of commenting on multiple accounts. The specific operation is to add multiple listings on a small account according to the needs . For VP , you can send small products to FBA . In order to avoid real purchases, it is recommended to start selling when brushing, and stop selling when not brushing. After a certain number of comments are prepared, there are two ways to merge. One is that the big account directly follows the sale and merges it with the main listing , and the small account adjusts the inventory of those sub -listings including the follow-sale to 0. The other is that the big account directly follows the sale, and the small account deletes those listings , so that the main account can grab the shopping cart as soon as possible. This is done because sometimes the small account fills in the brand name of the main account , which will cause account review. By exploiting the bug in the Amazon system to continuously delete feedback , first encounter a review that does not meet the feedback requirements (complete product reviews or insulting words, etc.), enter the order number on the Amazon help page, click Submit, and then it will show that the illegal review has been deleted. Do not close the page and continue to enter the order number of other negative feedback. If it is not deleted, keep submitting it every other day, and it will be deleted after submitting a few times. 11. Follow the VP review on the secondary account I use a small account to follow the sales to get VP reviews and fake orders. I can play reivew and fake orders separately. I can take risks first and can advance or retreat. I first get VP reviews. When I place an order with the manufacturer, I start to follow the sales with a small account to get VP reviews (50--100). When the product leaves the factory, my listing already has dozens of VP reviews. When the product is sent to FBA, Amazon will give me a new product period of traffic. In conjunction with fake orders {I can fake the main words} to generate traffic, and the advertisement is placed on the homepage to get order traffic . We compared the data of the main keywords of the products. For example, we compared the merchantwords value of the word down comforter with the result value (in my opinion, the merchant value represents the size of the market and the result value represents the competition, so the larger the ratio, the better). ( 2 ) Select keywords. In the same way, we put a large number of long-tail keywords into the software and let the software run. We compared the merchant value with the Amazon result value and selected keywords with large market and small competition.
- The principle of ranking software is to enter the word in Amazon, pick up all the ASINs that appear in the first ten pages, and then match them with the ASIN you want to observe . For example, if I want to observe the ASIN of my competitors , I put the 20 words I want into the software, pick up all the ASINs in the first ten pages of these 20 words , and then match them with the ASIN of competitors. I can monitor the ranking every day, and if there are multiple rankings, it is likely that they are the advertising words of competitors.
- The stocking software picks up all the reviews of competitors, mainly looking at the color, size, review time, and whether it is VP evaluation. Analyze these data to prepare stocks (color ratio, size ratio, etc.), and you can also analyze the review time to refer to the trend popularity changes in a year.
13. Fight against copycat sales Let me share a method to combat follow-selling. Formal combat is too slow and as disgusting as psoriasis, especially when it is close to big promotion festivals. How to combat follow-selling? If the other party is FBM follow-selling, use the buyer's account to make a test order, and then AtoZ all , and you can get your money back while complaining about his account. If the other party is FBA follow-selling, report quality issues or selling counterfeit goods, submit evidence, and Amazon will definitely conduct a thorough investigation. The weight is divided into two parts: one is the keyword weight, and the other is the weight of the entire listing. The weight of a single keyword is beyond doubt. What everyone is familiar with is that the weight of a single keyword determines the ranking of this keyword. After the search for this word is purchased or the search traffic is increased, the ranking of a single keyword will be very high. But that's all. It's okay if there are few keywords. However, if your listing has many keywords, it's actually very tiring to promote them one by one. So what is the overall weight of a listing? When a listing is purchased in large quantities, the number is generally around 500, and popular products will have more than 1,000. This purchase does not necessarily have to be made through search, you can just dp link it directly. The overall weight of the listing is up, so what does it mean? As long as the listing contains words that are included in Amazon, any combination can be ranked on the homepage. Whether it is advertising, deals recommendations, etc., this product will have a natural weight blessing. This is what everyone calls activation. Basically, it can have a good number of orders, similar to Amazon's various traffic entrances and push notifications, it will be given priority. The overall indexing inclusion weighting is achieved.
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