YouTube traffic diversion outside of Xiaoxiao Store, celebrity positioning and screening
|
The video matrix also has a great impact on branding and drives a lot of traffic. Compared with off-site promotions and other websites, I feel that YouTube promotion is more professional and has a more far-reaching and profound impact. Share a few key points of the YouTube video 1. How to find influencers. First, search for your own product by searching for keywords. Here we take Robotic Vacuums as an example. 2. How to select influencers Number of fans, average monthly video releases, video likes, comment replies, and videos of similar products 1. Number of fans: Taking me as an example, I would prefer to find bloggers with less than 150,000 fans. Bloggers with fewer fans are more likely to reply to messages, and the cost of making videos is relatively low, which is very suitable for small sellers to do promotion. Of course, big brands will definitely look for bloggers with more fans. 2. Average number of videos released per month There are many bloggers who specialize in making product videos on YouTube. Some bloggers take on all kinds of products and produce a lot of videos. This will lead to low video quality and low fan quality. The effect of the videos made with money is not satisfactory. Take the following blogger as an example: BEST REVIEWS This blogger has 270,000 followers, but he produces a lot of videos, 15 videos a month, with few views, few likes, and little interaction. The overall quality of the video is not as good as expected. If you look carefully, you will find that there are many bloggers of the same type who produce good products and good results. Another common problem for those who produce a lot of content in a month is that one person operates multiple YouTube accounts, buys fans, and posts the same video content. For example, I found two bloggers and paid two people, but the two bloggers are actually the same person. They posted the same video of the same product on different channels. It's a big pitfall. 3. Video likes and comment replies If you observe carefully, you will find that some bloggers with 200,000 followers have less likes and replies than those with 20,000 followers. For example, Some bloggers’ fans are bought followers or they pay to like their posts, so it is easy to tell them apart. I prefer bloggers who interact with their fans. In this way, the bloggers can help reply to many fans’ comments about the products, which adds to the impression of the products. 4. Video volume of similar products There are many bloggers who only have 1-5K fans, but they are specialized in reviewing the same type of products. For example, some bloggers’ homepages are all about different brands of sweepers. They are very professional and have a deeper understanding of the products than the operation. Basically, the responses to the videos can solve the fans’ questions. They are very professional and have accurate fans. I like this kind of blogger the most and they are the least troublesome. The above is about how to find more suitable and cost-effective bloggers, and how to contact bloggers . 1. Send an email I am now contacting their email address, and the content is that if you like the product, just give me your address, and I will send the product to you for testing and making videos (I have fallen into a big trap before. I asked some bloggers to make purchases and then I would refund the money. However, some bloggers are unscrupulous and refunded the money after the evaluation. You are embarrassed to find them, and most bloggers are disgusted by this kind of refund. It is best to ask for the address and send the product directly.) I was too young before... 2. Video Matrix It is video distribution. When searching for Robotic Vacuums, the videos on the first page only show those brands. But if you add more keywords, brands, functions, and filter them, the resulting video products will be more segmented. For example, if I want my products and brands to occupy more sections in this category on YouTube, I will find more people to make videos. But if I don’t have a lot of budget, I will select bloggers with better cost-effectiveness and make more videos. There is definitely no need to consider more about big brands, such as how much money the cost is, just a small share compared to the small sellers and operators who find it themselves. 3. Brand Effect The promotion of YouTube videos is a sustainable development for brands . Why do we say that? First, we divide sellers into two categories: those who insist on taking the branding path, and those who have multiple products and categories attached to one logo. The brand of the former is relatively more significant. For example, in the entire store or the entire brand series, I only sell sweeping machines. Then there are 10 SKUs in my store, all of which are different types of sweeping machines. If I continue to delve deeper into the sweeping machine category in the future, I will continue to make YouTube videos. No matter how many SKUs I have, I sell sweeping machines. As long as you enter my brand on YouTube, all that will come out are sweeping machines, and they are of various models and categories. This will have a greater long-term impact on the brand. The brand and product complement each other and are the big winners. The latter has multiple products and categories attached to one logo. At this time, the focus of our promotion is not on the brand, but more on the product. It is also effective, but the benefits are not as good as the former in the long run. Someone just mentioned why we don’t allow influencers to place orders. By the way, he can also give us a review on the product page while making the video. The purpose of our YouTube channel is to promote, not to get them to leave reviews (most influencers refuse to do this, and as I mentioned above, influencers will also refund, so don't take any chances,) 5. Bargaining and communication skills I usually look for bloggers with a revenue of less than 150,000 yuan, and look at their homepage and the quality of their videos. 60% of them basically don't charge, because the product itself is given to them, and the value is quite high. The remaining 40% require video production fees, which depends on how much the blogger asks. The price depends on whether you really want to cooperate with him. Two days ago, I contacted a blogger with a revenue of 120,000 yuan, and the price was 3,000 US dollars per video, including PP and the product. I didn't reply because I don't want to cooperate. For 3,000 yuan, I can find more bloggers with better results than him. It mainly depends on your budget and the quality of the blogger. The post is still for small sellers, and the recommended price is kept below 500 US dollars. Of course, if there are really wanted ones that are expensive, it depends on your mood. When contacting a blogger, it is best to attach a main picture of the product or other selling point pictures when sending an email, which will increase the conversion rate. That’s all for now~ Source: Chen Chen Chen Xiao, if there is any infringement, please contact us to delete
|
<<: Summary of Amazon's daily operation skills
Recommend
What is Mingtu Intellectual Property? Mingtu Intellectual Property Review
Mingtu Intellectual Property is a company that foc...
Some tips on how to avoid being scammed by submitting your test on FB
1. Check the Facebook homepage. If the timeline sh...
Eight dimensions for selecting the right products on Amazon
The reason why many sellers fail to promote their...
What is Shopee payment? Shopee payment review
Shopee will transfer the order settlement amount t...
Amazon Advertising campaign "New-to-Brand" metrics have been expanded to 7 new metrics, which are...
Amazon sellers, are you still wondering how to an...
Live shopping is on the rise in the United States. Is this TikTok's opportunity?
According to the latest report from CNBC, in the U...
A sneak peek at Americans' holiday shopping plans! Four trends to watch out for
It is learned that LTK, a global influencer market...
A 24-year-old Amazon seller who started his own business: I feel like I can do anything, but I also feel like I am useless
Hello everyone, I’m Xiao Y, a small seller fighti...
What is Shoptop? Shoptop Review
Shoptop is an independent website SaaS website bui...
What is MiTao? MiTao Review
Metao is a website for limited-time sales of overs...
What is SSCC (Serial Shipping Container Code)? SSCC (Serial Shipping Container Code) Review
SSCC (Serial Shipping Container Code) is a code th...
What is SocialOomph? SocialOomph Review
SocialOomph.com is a social media management tool ...
What is Amazon Hijacking? Amazon Hijacking Review
Amazon follow-selling is a way of selling by shari...
Several changes that Amazon sellers should pay attention to this year will affect your operating strategy
In 2020, Amazon has been established for 25 years ...
What is GlobalImporter? GlobalImporter Review
GlobalImporter (Transnational Purchasing Network, ...