Amazon pays sellers to subsidize them! New Prime Day policy

Yesterday, Amazon finally announced the start time of this year's Prime Day, which will start at 0:00 on October 13th, US Pacific Time, and end on October 14th. In addition to the Indian site, global sites including European sites, North American sites, Japan, and Australia will start at the same time. At the same time, two sites participating in Prime Day for the first time - Turkey and Brazil will also start the promotion at the same time.

After announcing the Prime Day time, Amazon also released a new policy specially added this year - a direct subsidy of $10 for consumers who purchase small brand products!

In this plan, consumers can purchase designated products in the " Small Business Support Program " for more than $10 during the Primeday pre-heating period (September 28 to October 12) , and Amazon will directly return a $10 discount coupon. This discount coupon can be used to purchase any product during the Primeday event (13th and 14th).

We should be familiar with this small business support program. It is Amazon's support program for local small and medium-sized enterprises in the United States. It often organizes some offline learning and exchanges. Every year, Amazon also holds an annual Outstanding Small Business Award.

In this new subsidy program, consumers can buy small business products worth $10 in advance to get a $10 voucher that can be used on Prime Day. Interestingly, this voucher can be used to deduct the purchase of any product, except for products such as digital books, alcohol, Amazon gift cards, taxes and gift wrapping fees.

That is to say, although most of our sellers cannot participate in the small business support program and cannot enjoy welfare promotions such as buy 10 get 10 free, consumers can use this $10 coupon when buying our products .

Judging from Amazon's announcement, the $10 cost of this subsidy will be borne by Amazon. However, it is not clear how the subsidy will be deducted . It may be that the normal amount is displayed on the seller's backend, and Amazon automatically deducts $10 from the buyer. It may also be that the seller's backend displays the discounted price after deducting $10, but Amazon will make unified compensation.

So if your order amount is inexplicably reduced by 10 yuan , remember not to panic. Open a case and confirm with customer service whether it is due to this promotion. If the deduction method is confirmed, I will notify everyone in our group. Sellers who are not in the group, please contact me on WeChat to add you to the group (zyqmda). Please remember to note the source when adding me.

In general, this compensation policy is a great benefit to sellers in the small business support program, especially for small products with low unit prices . A large number of buyers may use the discount coupons to buy some low-priced products that are just over US$10 to complete the order.

This is also good news for us ordinary sellers. With this $10 discount, buyers will be more likely to place orders and purchase on Prime Day. It is equivalent to Amazon paying out of its own pocket to give us sellers a $10 discount.

According to the Primeday date announced by Amazon, the LD scheduling details of the event should be announced in advance in the near future. Sellers should pay close attention to whether they can get a better LD time period.

If the time period of your LD event is relatively good, you should make good use of this event. After all, the cost of flash sales is twice as expensive as usual, and you should maximize the benefits of Prime Day LD to make the money worth spending . If you want to achieve good LD results, you need to pay attention to the following points.

1. Regarding the discount for LD products, 30% or more is a relatively attractive discount. If the product has recently been offered LD, the event LD will give you an additional discount based on the recent discount. Please note this.

2. Fill in the LD inventory according to the recommended inventory quantity in the background (the general principle is that less should not be more), because this is estimated by Amazon based on the conversion rate, and then adjusted according to the progress during the LD process.

3. Pay special attention to whether the following signs appear within 1 hour before the start of the LD: Limited Time Deal mark on the product keyword search page, LD Box on the product details page, and the redemption rate sign on the Deals page, and increase the bidding and budget for advertising before the event starts.

4. Try your best to place an order or add items to the shopping cart within half an hour of starting LD. The high estimated conversion rate given by Amazon will help you get a better ranking.

Of course, in order to make adequate preparations for this unprecedented Primeday, you can learn more about the past experiences and event skills of old sellers, and know what to do in the three different periods before, during and after Member Day.