200,000 sellers collectively sued Amazon for 24.8 billion yuan!

Amazon, the global leader in e-commerce, has recently been embroiled in a new dispute.

On June 6, the British Independent Retailers Association (BIRA) filed a class action lawsuit against Amazon for up to £1 billion on behalf of about 35,000 small traders. The core of the lawsuit is that Amazon is accused of abusing non-public data on its platform and using the data to suppress competitors and increase its market share.

As a result, on June 27, according to foreign media reports, Amazon is facing a new class action lawsuit in the UK!

It is understood that the lawsuit was initiated by Andreas Stephan, professor of competition law and dean of the law school at the University of East Anglia, on behalf of more than 200,000 Amazon's third-party sellers in the UK, demanding Amazon to pay 2.7 billion pounds in compensation (currently approximately 24.88 billion yuan).

This lawsuit is undoubtedly a huge challenge for Amazon. If the lawsuit is successful, Amazon may face huge fines and compensation, and may also be forced to change its business model and operating methods. In addition, this lawsuit may also have a far-reaching impact on the entire e-commerce industry, prompting other e-commerce platforms to pay more attention to fair competition and consumer rights protection.

This lawsuit is also of great significance to consumers. If Amazon is found to have abused its dominant market position, consumers will likely have more choices and lower prices. In addition, this lawsuit will also prompt Amazon to pay more attention to consumer rights protection and improve its service quality and transparency.

However, British retailers still face many challenges in order to succeed in the lawsuit. First, they need to prove that Amazon has indeed abused its dominant market position, which requires a lot of evidence and data support. Second, they need to face Amazon's powerful legal team and resources, which will be a difficult legal battle. Finally, they also need to gain the support of consumers and the public to increase the influence and chances of winning the lawsuit .

In conclusion, the class action lawsuit filed by the British Independent Retailers Association against Amazon has attracted widespread attention. This lawsuit is not only a challenge to Amazon's market behavior, but also a test of fair competition in the e-commerce industry. We hope that this lawsuit can promote the healthy development of the e-commerce industry and bring more benefits to consumers.