|
Amazon new product promotion is a part that all cross-border sellers pay attention to. Many sellers fail their new products due to improper operation. Many hot products have made all preparations in the early stage before they become popular. Before promoting new products in the store, sellers should be familiar with the market status, predict the product life cycle, and use different strategies to adjust operations in time during the development stage, rising stage, mature stage, and decline stage. When most sellers promote new products, reviews have become the choice of many sellers. It can help sellers and buyers understand the product, and it is also one of the ways to help sellers optimize their products. For many sellers, requesting reviews has become a routine operation. In fact, based on the large number of sellers' demand for reviews, review agencies in the market have continued to emerge. However, the industry chaos and the crackdown by the platform have also become increasingly severe. Amazon sellers do not have enough traffic during the new product promotion period. Common evaluation methods include: Method 1: Draining the flow at the front entrance of the flow pool That is, advertising is placed on major social media platforms, and interested buyers and local international students are found through groups on social platforms such as Facebook, Message, and Instagram to review their products. Method 2: Purchase of private traffic pool Merchants attract and gather a group of buyers through products and manage them precisely in their own systems. Then sellers give products to merchants, and merchants let these buyers perform purchasing tasks. Method 3: YouTube celebrity reviews Find products on Youtube that are relevant to those that celebrities have reviewed in the past, and then ask them to review your products. Generally, they explain the products by shooting videos. This method will greatly increase the conversion rate and review rate of the product. Method 4: Real-person evaluation This is the seller's favorite evaluation, but in fact, real-person evaluation can be roughly divided into two categories: (1) Real-person reviews (professional reviewers) This is the demand of most sellers now. They find real buyers who like Zaipai products through certain channels, FB groups, and Whtsapp groups, and facilitate transactions through process-based chats. There is no problem with the supply and demand, and both buyers and sellers are happy. The weight cannot be guaranteed. After all, the quality of buyers' accounts varies greatly. This is similar to professional brushers. The quality of such accounts varies, and they brush orders for the sake of brushing orders. But the advantage is that brushers will almost always leave comments according to your requirements. (2) Real-person evaluation This is the most authentic and recommended evaluation method. We look for real overseas buyers. After screening the service provider profile, most of the remaining buyers are natural persons. The accounts they purchase are their own frequently used accounts, and the account security and weight are relatively high. The only difference is that the review in this way is truly evaluated by the buyer. If he thinks it is good, he will give you a very satisfactory review, but if he thinks it is not good, he will even give you a bad review. How do cross-border e-commerce sellers conduct correct reviews? Here are some suggestions for you: 1. Control the number of reviews. The more reviews a buyer's account has, the lower the weight of the account. When the weight decreases, the weight of the comments left by the account will also decrease. For those who have chosen Amazon's review service, we can use these factors to judge the quality of the review. 2. Account weight. Through the evaluation, we can click to the reviewer's page, and on this page we can see his Reviewer ranking, which also represents the evaluation weight of the account. The higher the weight, the higher the weight of his review. Therefore, for those accounts with weights in the millions or tens of millions, generally speaking, their quality is not high. 3. The frequency of leaving reviews. We can see from our own shopping experience that we do not leave reviews in a timely manner or frequently after completing a purchase. In fact, the same is true for foreign consumers. If an account frequently leaves reviews for various products, then this account is likely to be an account specifically used for Amazon reviews. In terms of purchasing logic and habits, the account must be one that you use to buy things on a daily basis (because if it is a pure review account, the 100% review rate will sooner or later lead to its downfall, and it will also affect many stores. If you really can't buy anything, just look for some products that don't require reviews). Search for keywords to place an order. When searching, try to place an order using keywords or the secure link with keywords provided by the seller (because the most important thing about evaluation is based on user purchasing habits. Amazon is not Taobao. Not many people will bookmark your store and then go in to see what products you have today. They will only enter from the search box, so this is also the reason why sellers specify keywords). After reading this article, I believe everyone has a deeper understanding of this evaluation. However, the editor believes that studying products and optimizing supply chains are the most important things sellers should focus on. After all, those who can do well on Amazon are not ordinary people. Only when you have enough strength can you stand out from the crowd. Conclusion If you don’t understand the specific description of the service or cannot find the service you need in the article, you can consult customer service. We cannot guarantee that our prices are the lowest, but we can guarantee to provide you with more reliable and cost-effective services at the same price.
|
