2022 Amazon Operational Thinking Full Process

As a qualified Amazon operator, you must have a complete set of operational ideas in your mind to be able to operate with ease. Many operators, including many SOHOers, do Amazon one step at a time, select products, put them on the shelves for sale, and think about how to sell them while selling. What are the consequences of this? As soon as a good product emerges, it is immediately targeted by big sellers and killed in seconds; bad products are ranked lower and lower.

What does a good operation idea look like? What modules are there? What are the steps?

This article will give you a comprehensive list of the key points of Amazon operations, as well as the specific content that needs to be done at each point.

I think Amazon's operating ideas should be divided into the following steps:

1. Product Development

1. Product selection

1.1 Product selection principles

1.2 Product Development Approach

1.3 Competitive product analysis

1.4 Industry Management

2. Logistics

2.1. Logistics method selection

2.2 Logistics Price

2.3、FBA? FBM? Third-party overseas warehouse? FBA+FBM? FBA+FBM+third-party overseas warehouse

3. Keywords

3.1 Keyword Classification

3.2. Word selection skills

3.3 Keyword acquisition method

4. Listing Writing

4.1 Title

4.2 Price

4.3 Bullet Point

4.4. Pictures + Videos

4.5 Description

4.6. Search terms (see 3. Keywords)

4.7 Category Selection

4.8 A+ Module

4.9. Q&A Module

4.10 Product Manual

5. Pictures, videos

6. Code

2. On-site optimization

1. Brand

2. Listing

3. In-site advertising

4. On-site DEAL

5. FBA Problems

6. Follow-up and anti-follow-up

7. Amazon Seller Account Performance

3. Off-site promotion

1. Brush Dan

2. Drainage

3. Promotion

4. EDM email marketing

4. Factors that influence Amazon listing rankings

Each of these four steps contains many details, which I will analyze one by one.

1. Product Development

(11) Products should not infringe copyright

Before deciding to make this product, find out whether it has a patent record. Do not copy product pictures directly. You can check trademarks and patents on the following websites

{1} Commonly used trademark and patent website search

1. US Trademark Search Website: uspto.gov/trademark

2. EU Trademark Search: euipo.europa.eu/eSearch

3. US Patent Search: uspto.gov/patents-appli
Enter the patent keyword you want to search in Term 1

4. EU Patent Search: tmdn.org/tmdsview-web/w;

{II}. Summary of Trademark and Patent Search Websites

Trademark search website:

China (Mainland): sbcx.saic.gov.cn:9080/t

Hong Kong: ipsearch.ipd.gov.hk/tra

United States: http://tmsearch.uspto.gov/ tsdr.uspto.gov/

France: inpi.fr/fr/accueil.html

Korea: http://www.kipo.go.kr/kpo/user.tdf?a=user.eng.main.BoardApp

Mexico: marcanet.impi.gob.mx/ma

Japan: ipdl.inpit.go.jp/homepg

India: ipindia.nic.in/

EU: oami.europa.eu/ohimport

Canada: ic.gc.ca/app/opic-cipo/

Australia: pericles.ipaustralia.gov.au

World Intellectual Property Organization (WIPO): wipo.int/branddb/en/ind

{Three} Patent search website:

China State Intellectual Property Office: sipo.gov.cn/

United States: patft.uspto.gov/

EU invention patent search: ep.espacenet.com/number

EU design patent search: oami.europa.eu/RCDOnlin

World Intellectual Property Organization (wipo): wipo.int/wipogold/en

Hong Kong invention patents: ipsearch.ipd.gov.hk/pat

Hong Kong Design Patents: ipsearch.ipd.gov.hk/des

Korean invention and utility model patent search:

patent2.kipris.or.kr/pa

Korean Design Patent Search:

detseng.kipris.or.kr/nd

Patent search in Germany, France, Japan and other countries:

worldwide.espacenet.com

1.2 Product Development Approach

(1) Top sellers, best sellers, hot new releases, deals, and products from peer stores on Amazon

—— amazon.com/gp/bestselle This type of product can be sold by following

—— amazon.com/stream

—— amazon.com/b?

——amazon.com/gp/goldbox/?

—— amazon.com/gp/goldbox

– Newegg

http://www.newegg.com

– Ebay

http://www.ebay.com

– kohls

http://www.kohls.com

– Tophatter

http://www.tophatter.com

– Walmart

http://www.walmart.com

– Overstock

http://www.overstock.com

– macys

http://www.macys.com

– etsy

http://www.etsy.com

– Cdiscount

http://www.cdiscount.com

For example, when searching for content marketing, the following suggested terms appear:

We put the term content marketing strategy into it and get the following

Repeat this process until the recommended terms are too far from what you want, then stop. I believe your notebook is full.

(2) Google search related results

After searching the keyword on Google, scroll down the page and find Searches related to xxx at the bottom.

like:

(7) Yahoo Problem

The issues that customers care about are exactly what we sellers want to solve. The core keywords are in these pain points.

(8) How does the customer describe the product in email communications? What words, phrases, and sentences does the customer use?

(14) SEMrush, address: http://www.semrush.com

This tool is charged, and for many people, the price is a bit unaffordable. It is a tool for the rich and handsome. However, there is a shared version with complete functions, which also needs to be paid, but the price is moderate and everyone can afford it. It can be used on a monthly basis. In addition, there are these shared tools:

• AHREFS The most powerful comprehensive SEO analysis tool

• 
  MOZ is a veteran SEO tool. Mozbar Premium is available.

• 
  Grammarly is the best grammar correction tool, a must-have for English writing

• 
  Kwfinder The most professional keyword analysis tool

• 
  Spinrewriter The most powerful English pseudo-original tool on the market

• 
  Buzzsumo is the most powerful social analysis tool, a must-have for finding content and influencers

• 
  Spyfu is a comprehensive SEO and Google PPC analysis tool, unique in the PPC field

• 
  Semrush and AHREFS have been competing for the title of the most powerful SEO tool

• 
  Facebook Spy Tool, Essential for Detecting Competitor Ads

(15) Using keywordtooldominator, address: http://www.keywordtooldominator.com

This tool can search Amazon, Google, Youtube, keywords, and can search by country. What's even better is that it can be downloaded directly into an EXCEL table after the search. The free version has three chances per IP per day. If you have a VPS, then your chances of searching are: N VPS * 3.

(16) Tool keywordtool, address: http://www.keywordtool.io (recommended to save)

This tool is so useful. I only need to show one picture, and you should be able to understand that using this tool is like a paradise for people who are in the advanced stage of laziness.

(17) Answer the public, URL: http://www.answerthepublic.com

This question generation tool will randomly combine the keywords we type into many questions.

Click on any question

These questions are like the questions that countless different people in the world have about the same keyword. So, when we take these questions to Google to find answers, we are looking for the key points to solve customer pain points, and the keywords are in these points.

(18) Alexa, URL: http://www.alexa.com

(19) Amasuite, address: http://www.amasuite.com

(20) Google Trends, URL: trends.google.com/trend

Use Google Trends to research keywords, move the mouse down, and use the related topics and related queries functions to dig deeper into keywords.

(21) Use Twitter

Twitter has a hashtags feature, which can be used to search for keywords

(22) Use Ahrefs.com, http://www.ahrefs.com

Same as SEMRUSH. (This tool is charged. For many people, the price is a bit unaffordable. It belongs to the category of high-end, rich and handsome tools. However, there is a shared version with complete functions. It also needs to be paid, but the price is moderate and everyone can afford it. It can be used on a monthly basis. In addition, there are these shared tools:

(23) wordtracker, address: http://www.wordtracker.com

It is a paid tool that allows 4 free queries per day, and can generate 10 keywords each time.