Pure dry goods! Amazon new product promotion - pure white hat full process (Part 2)

1. Check the promotion expiration date and start adjusting the discount strength: increase the discount strength, open a 20% coupon + 10% prime exclusive discount for one week to improve the conversion rate;

2. Download the 2-week advertising data report after 3 pm on Tuesday, check the listing through the two-week data to make sure everything is OK, and then optimize the advertising volume;

3. Take out the poorly performing words and ASINs in the ads and negate them. Define them as 15 clicks with 0 conversions. Negate the keywords with high clicks and low conversions to improve traffic accuracy. Pull out the well-performing words to start manual precision ad groups and bid 3 times more.

4. Ad iteration: lower the bid or replace the keywords with poor performance, add new promotional keywords according to the keyword library target, but generally maintain 3 groups of keywords. If they are good, do not add precise keywords, and add broad and automatic ads to attract traffic;

5. Check the ASINs that perform well in the automatic ads, and pull out the ASINs with advantages to start product targeting ads in the manual ads;

6. Complete daily operations and record data;

7. Follow up on the buyer show video to see if it has been uploaded to the link page;

1. Improve the keyword library, optimize the listings again, gradually embed high-quality keywords into the listings, fine-tune and optimize. It is not recommended to make major changes to the listings, which will require re-crawling and inclusion;

2. Check if there are any deals recommended on the site. If there are, report them. If not, see if you can find a service provider to report them.

3. Make 2 ratings, and if accepted, you can also make 2 reviews;

4. Request comments on the backend order page, make weekly plans, and set sales plans for next week

5. Provide purchase and replenishment data before the weekend (combination of express delivery and sea transportation)

6. Keep a record of keyword rankings and monitor competitors

7. Conduct a new product research

1. The order volume is stable at 8-12 orders, and the evaluation is 15+.

2. The advertising structure is completed and the keywords of the listing are embedded

1. Check the promotion expiration date, adjust the discount strength, appropriately reduce the discount strength, and issue a 10% coupon + 10% prime special discount;

2. Start ad data analysis and optimization after 3pm on Tuesday. Remember to optimize the ads launched last week next week. Generally, give the ads launched new two weeks to run data.

3. Appropriately reduce automatic advertising bidding or budget, increase manual delivery, and focus on manual delivery;

1. Check if there are any flash sales on the site that can be reported. If there are any, report them. If not, find a service provider;

2. Do a 50% promotion and place it outside the site to attract new traffic. Note that it is best to cooperate with a few reviews (edge) to increase the conversion rate after the site is off-site, otherwise the listing may go astray.

3. Post 3-5 reviews (borderline), preferably with pictures or videos, and do your best to stabilize the review score.

4. Listing maintenance, negative review handling, follow-up sales, customer feedback, timely communication with suppliers, and good after-sales work

5. Product upgrades, pay attention to new products in the category, consider launching new products and merging variants to stimulate traffic

6. Complete daily operations, regularly urge reviews, record ASIN data, and monitor keywords and competitors

7. Inventory sales statistics, do a good job of inventory control, do not run out of stock

8. Conduct a new product research

1. The order volume is stable at 15 orders and the evaluation is 20+.

Monthly summary 1. Start reviewing and doing summary analysis of sales and finance

2. Optimize the sales plan model (how to promote in the new month)

3. Inventory planning and order repurchase planning

Decide whether to continue additional assessment based on the situation.

2. Maintain negative reviews (be sure to reply to negative reviews and explain to customers, because most people only look at negative reviews when buying things, and the handling of negative reviews can reflect the seller’s service quality).

3. Ensure that the star rating is not lower than 4 points, especially when there are few reviews in the first month. The lost points must be made up and the rating must be raised up.

4. You can also comment and interact with the positive reviews, and even leave your own complementary product recommendations in the comments (especially negative reviews, because customers like to read them). This is also a traffic channel.

Stage promotion (depending on the situation): Depends on sales volume. If sales volume drops seriously, you need to make up for the order, conduct off-site deals or conduct large-scale promotions on the site. In the first three months, the order volume should grow steadily. During the new product period, you must find good off-site channels, otherwise it will attract a lot of invalid traffic, resulting in a reduction in link authority.

1. Check the optimization and record the data regularly in 7-day units for comparison, analysis and summary.

2. Gradually reduce the automatic weight and increase the manual weight;

3. Raise keyword bids from time to time as needed, get on the homepage, and then add products with large discounts

Keyword monitoring: It is recommended to check the keyword ranking every 2-3 days, fix the postal code on the front page, search manually after clearing the cache, or use software to query, record it, and observe the ranking changes.

Data monitoring: Regularly record daily data: for example, weekly, daily traffic, conversion rate, order volume, number of reviews, ranking, etc.

Based on the analysis of the promotion data from the first two months, whether the expected effect has been achieved, whether the product can continue to be produced, whether it should be cleared/maintained/promoted again?

1. Clearance: Take the products off the shelves after they are sold out and clear the inventory.

2. Maintain: Leave it alone and slowly, don’t make a major investment, and switch to the next one.

3. Second push: If you feel there is still a chance, invest again and push again.

4. Hot-selling products: continue to invest and replenish stock!

Maintenance: If the product is launched and the market response is good:

1. Continue to invest, and reduce the budget appropriately. (The initial investment is only auxiliary. If you continue to rely on huge investment to support the order volume, it is not advisable. In the end, you still have to rely on the product itself to win customers.)

2. Continue to increase reviews in proportion to organic orders. Try to arrange high-quality reviews such as videos or pictures, even if they are more expensive.

3. Record data: Data needs to be recorded for the first three months, including daily data for the first month, and weekly data for the 2nd and 3rd months. Exposure, order volume, and conversion are the main recording points.

4. Periodic promotion (can be on-site or off-site, it is recommended to offer coupons at the beginning of the month)

Clearance sale: If the product is not selling well and we do not plan to continue selling it, we will clear out the stock at half price outside the site.