E-commerce product selection: 10 most popular women's clothing products in 2019

Fashion is undoubtedly a competitive niche. With global fashion industry revenue growing to $481.2 billion in 2018 and expected to reach $712.9 billion by 2022, there is still a lot of room for new sellers looking to break into the industry.

But if a novice seller doesn’t know what to sell, it’s hard to start a new business. Therefore, this article will take stock of the 10 best-selling women’s clothing products in 2019, explain why these products are on the list, and provide some marketing tips and suggestions that can help you sell these products.

1. Lace Bra

The first of the 10 best-selling women's clothing products in 2019 is lace bra.

Lace bras are both stylish and comfortable. As shown below, according to Google Trends data, this product has been very popular over the past five years.

Why are lace bras so popular? Because they are already selling well on Shopify. In addition, Vogue fashion editors recommend that "lace bras will be the most comfortable underwear you have ever worn."

So how can you successfully market lace bras? Well, you can use an Instagram campaign.

Take Savage x Fenty as an example. The brand knows that it needs to do a good job of visual content to attract consumers to buy its products. So it found that using models with different body shapes can attract a wider audience. For consumers, if your store has model renderings with similar body shapes to them, they are more likely to buy products from your store.

*Suggestion: Therefore, if you want to sell and promote lace bras, you must place a test order first, and the Instagram ad content should be creative. You must show the effect that the audience wants to see, so that they are likely to buy the product.

2. Shapewear

The second best-selling women's clothing product in 2019 is shapewear.

Shapewear is not only practical, but also very popular. As shown in the Google Trends data below, the search popularity of shapewear has been very high in the past few years.

Obviously, this means that female consumers are still interested in shapewear. Sellers only need to promote their products faster than others and don't have to worry about sales.

*Suggestion: Use a video marketing campaign to promote shapewear. It’s hard to show the true value of shapewear with static images alone. You can use a woman as a model and show her wearing the shapewear first, and then show her wearing her regular clothes while wearing the shapewear.

3. One-Piece Swimwear

The swimsuit niche is booming, thanks in large part to increased international travel among online shoppers, a surge in interest in fitness, and a growing wellness trend online. Combine these factors with a marketing plan that’ll help you sell more swimsuits.

However, it is not just swimsuits, one-piece swimsuits have become quite popular recently. Here is the Google Trends chart for One-Piece Swimwear:

To promote one-piece swimsuits, it is recommended that sellers cooperate with influencers and launch advertising campaigns.

You can use tools like Keyhole and Snapfluence to find a number of influencers who are willing and ready to work with businesses like yours.

When working with influencers, remember to set your expectations first, let them know how they should promote your product to their fans, and then give them autonomy to execute the promotion and marketing. Also, be straightforward in negotiating the price of the collaboration and thank them for their cooperation.

By following the simple steps above, you will be able to find the right influencer and promote mutual profit.

4. Strapless Bra

Strapless bras are a basic item in women's wardrobes around the world. With strapless bras, they don't have to worry about their bra straps being exposed when they want to wear a skirt. When it's hot outside, women wear skirts more often. And the Google Trends data below also shows that strapless bras have been popular in the summer for the past five years:

If you want to add strapless bras to your store, remember to pay special attention to your product pages.

Sellers should carefully consider all the factors that customers want to know before deciding to buy a product. You can add descriptions such as product size and material on the product page, and package the product with concise copy to encourage customers to buy.

Also remember to upload multiple product pictures to ensure that your customers can see product pictures from multiple angles. What kind of product pictures should be uploaded to help increase conversion rates? Please refer to the push of this official account on April 2.

5. Bodycon Dresses

The fitted dress is both form-fitting and stylish, and was made popular by celebrities such as Cardi B, Nicki Minaj and the Kardashians.

Fitted dresses can highlight the wearer's figure and come in different colors, patterns and styles.

When browsing Instagram, slim dresses will appear on the homepage for a long time, which means that Instagram is an ideal platform for promoting slim dresses. Therefore, it is recommended that sellers use Instagram to promote slim dresses.

Think about it, you’ll be reaching an audience that may already be familiar with fitted dresses. After all, celebrities like Cardi B, Nicki Minaj, and the Kardashians have millions of followers.

6. Crop Tops

Why is a crop top also selected as one of the 10 best-selling women's clothing products in 2019? The reason is simple: crop tops will never go out of style.

Google Trends data also confirms this statement. In the past five years, the search popularity of crop tops has remained high, indicating that women's interest in this product remains unchanged.

But be aware that just because a product is popular doesn’t mean that its market is saturated. On the contrary, when a product becomes popular, more people are naturally interested in it, which opens up space for sellers to enter the market and start selling.

So, don’t worry that just because a product is always popular, its market is saturated.

7. Fleeces

At present, double-faced fleece jackets have become a fashion item for some time.

Initially, people only wore fleece at home or as a warm coat when going hiking, but now, fleece has become a top fashion statement.

As shown in the Google Trends chart, fleece jackets were very popular in the United States in the winter of 2018. But this doesn’t mean you have to wait until the winter of 2019 to start selling fleece jackets. Remember that summer in the northern hemisphere is winter in the southern hemisphere. This means that you can sell fleece jackets to audiences in Australia or New Zealand from May to September 2019 and get good sales.

8. Push Up Leggings

When sellers of women's clothing are choosing products, the product they must buy is fitness leggings because they are super comfortable to wear.

Over the past few years, workout leggings have taken a new turn, with women around the world buying the product in large quantities.

Fitness leggings are just as comfortable as regular leggings, but they are made of a slightly different material. They not only slim your legs, but they also give you a nice contour to your legs.

Maybe you haven’t enjoyed the benefits of selling fitness leggings yet, but it’s undeniable that fitness leggings are very popular. According to Google Trends, we can also see that the search popularity of fitness leggings has remained high over the past year.

You can see an increase in popularity of fitness leggings during the winter months, often because consumers are buying new workout gear to protect themselves from the cold when they're out and about.

Although interest in workout leggings has dropped slightly since the winter, it’s clear that there’s still a lot of audience you can reach with your targeted marketing campaigns.

You can use Facebook ads to reach potential customers who have already expressed interest in your brand of fitness leggings, but remember to explain what makes your product unique in your marketing materials.

9. Floral Shirts

Floral shirts are most likely to attract women’s interest during the summer, which means you want to take advantage of the summer to promote this product to the audience who are looking for floral shirts.

You can try using Facebook advertising to promote products to travelers on specific holidays with dynamic ads, because people love buying new clothes when they go on vacation.

This strategy will be particularly useful for the American audience, because 2/3 of American women regret not going on vacation to the beach last year. This means that starting to sell floral shirts this year will sell well.

10. Ponytail Beanies

The ponytail hat keeps you warm without messing up your hair. Plus, your audience is undoubtedly already familiar with the ponytail hat, so you can take advantage of this product opportunity and plan a marketing strategy that will drive steady sales.

If you think there are other women's clothing products that have great potential to sell well, please let us know in the comments or messages below!