Keepa started charging?! As a free price sales tracking tool, Keepa has always been popular among Amazon sellers for its easy operation, relatively accurate data, and most importantly, it is free. The most common use of Keepa by sellers is to use its price history trend and sales ranking history trend to analyze and understand competitors' products. The above Keepa statistics can be used to deduce the competitor's pricing strategy and product approach. But now Keepa has changed from free to paid, and sellers who don't use it much are definitely not willing to pay for it on a monthly or even annual basis. So what other free software can we Amazon sellers use to replace Keepa ? Most people on the Internet recommend Three Camels (camel camel camel). This website can indeed be used to check historical price trends, but it cannot provide data on the historical ranking trends of a particular product. Today I will introduce to you another perfect alternative software - Helium10 , and how to use it correctly. How does Helium10 perfectly replace Keepa? Helium10 is a comprehensive data software that provides sellers with more than a dozen different functions, from Trendster , which allows you to see the historical demand trends of products, to Cerebro , which can reversely check the keywords used by competitors. It has all the functions that sellers need. So what functions do we need to perfectly replace Keepa? As mentioned above, we use Keepa mainly to track the historical sales ranking trends and price trends of competitors to derive their pricing strategies and other information. Then we also need a function in Helium 10 that can track historical sales rankings — Xray I will take a leather shoes category as an example. After entering the search page, click the Helium 10 plug-in icon above, and click Xray in the pop-up functions. After a while, you can see that the software has pulled the sales data of all the products on the page. If the blue is changed to orange, it would almost be a copycat JS. Next, the data in the "Sale", "Review Count" and "BSR" columns of a single Asin can be clicked to view detailed data charts. Let’s first click on the sales data of the first Asin to see It is very clear and easy to see, and you can track the sales of each day and the 7-day average sales . You can also see that the sales of this ASIN are gradually declining within 30 days. Although the accuracy of the data is still to be studied, you can still use it as a reference for the sales of your competitors. Then we click on "Review Count" to see what kind of data there is That’s right, this is a function that counts the number of historical reviews and the historical average star rating of Asin, which is of great reference value for us to infer the review rhythm and review strategy of competitors. Next, let’s take a look at what BSR is. This is the function we mentioned above to replace Keepa to track the sales ranking of the target ASIN. It is very convenient to see the relationship between the corresponding ranking and the product price at that time. For example, the node in the above picture ushered in a wave of ranking declines after the price was increased by 3 US dollars. These are very useful data for sellers to research products and deduce the pricing strategies of competitors. In addition, Helium 10 has many free and useful functions for everyone to use. Here I will share with you a convenient little function. When we sellers analyze competing products, we need to deduce the inventory status of competing products to determine sales. Usually, we have to use the shopping cart method to measure the inventory of competing products. Helium 10 provides a small function of adding to cart in batches to deduce inventory status . The entrance is here in the plug-in. Click the plug-in here to pull out the inventory data of several ASINs under the current page. However, because it is also derived from the add-to-cart method, it will be useless if the other party sets a limit on the add-to-cart method. The main thing is that it is easy to operate and can pull out inventory in batches, saving a lot of time and energy. Of course, although Keepa’s main functions are now charged, there are still some free functions that can complement Helium 10. You can use Keepa and Helium 10 together to perfectly replace Keepa. Sellers who want to know more practical tips about Helium 10 can scan the QR code at the end of the article to add my WeChat for consultation. Next, I will tell you how to install and register. How to install and use Helium10 In addition to X-Ray, Helium 10 has many other free features, such as MAGNET , which can search for keyword data, and SCRIBBLES, which can easily edit product descriptions. So how can you use the above features? You need to install the Helium 10 browser plug-in and register an account. Drag the Helium 10 plug-in into the corresponding browser and it will be automatically recognized. Click Add to complete the installation (just scan the QR code at the end of the article to find me to get the plug-in) . I would like to remind you that some domestic browsers that use the Chrome kernel also need to install the Chrome plug-in, such as 360 Browser and QQ Browser. After the plug-in is installed, click the Helium10 icon in the browser plug-in bar. The plug-in will prompt you to log in to your account and click the blue link to enter. At this time, the login interface pops up. If you don’t have an account, click the white “ Sign Up ” below to register an account. Then go to the registration page below, fill in your name, email address and password , check that you have read the privacy agreement and Sign Up . I have to complain that there is no verification process. After registration is complete, you will be logged in automatically and can use all the functions of Helium 10. |
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