I recently saw a post where a seller asked: “Why am I optimistic about Tiktok e-commerce?” The seller replied: Seeing how fast Liu Genghong gained followers on Douyin, Breaking the record of the number of online viewers of Douyin live broadcast in 2022 , Deeply aware of: In today’s Internet ecosystem, The development of e-commerce is inseparable from traffic. The seller also stated, I missed Tik Tok before. Don’t want to miss out on tiktok now . Although this seller has not achieved particularly good results on Tiktok , But I will keep trying. Now Tiktok is a new blue ocean platform. Keep working on this track. I believe you will see the rewards soon.
Here, Wendy also shared some thoughts on this topic: Everyone must have heard of a law: the 80/20 rule. Wendy extended this law: only 20% of people are willing to take action. In which industry? There are people who make money. There are also people who can’t make money. For those who make money, We would say they have the best of both worlds. In fact, it is mainly because they dare to try. Be brave enough to take the first step. Just like the popular self-media in the past two years, Everyone knows that you can make money by doing self-media. But most of them just watch others make money, Even if you want to make money, Just don't take action. I also find all kinds of reasons to comfort myself. When you become jealous and start again, I can only drink the soup. The same principle applies to cross-border sellers choosing platforms. When a new blue ocean platform emerges, Try to seize the opportunity. Take action.
In recent years, Chinese technology companies have been advancing by leaps and bounds. The explosive growth trend is still continuing. If you ask which Chinese company is doing the best in overseas business, It must be Tiktok .
According to the latest AppIntelligence release of the top 10 most downloaded apps in the world in April 2022 , TikTok once again became the most downloaded app worldwide in April . Downloads reached 51 million. Instagram is a close second. Estimated downloads: 47 million. It is the most downloaded app on Google Play . Sensor Tower Store Intelligence data shows that In April 2022 , Douyin and its overseas version TikTok earned more than US$ 296 million in the global AppStore and GooglePlay . It is 1.9 times that of the same period last year . Ranked first in the global mobile application (non-game) revenue list for two consecutive years.
Since July 2021 , TikTok has been installed over 3 billion times. It has won the first place in the global mobile application download rankings. As of now, TikTok 's momentum continues unabated. January to April 2022 , The download data of TikTok and Douyin fluctuated slightly. But the top position has remained unchallenged.
From a social entertainment platform based on short videos to a new live e-commerce platform, In the domestic market, Douyin has been trying and has achieved very successful transformation. With the successful experience of Douyin, Tiktok must definitely copy Douyin.
Previously on Instagram and Facebook , It is difficult for cross-border e-commerce sellers to set up corporate accounts. Because of platform rules, operation logic , etc. Chinese sellers don't understand. So we usually look for overseas celebrities to cooperate with , TikTok basically uses the same algorithm as Douyin. For Chinese sellers, The threshold is much lower. Very familiar too. More suitable for beginners .
As a service provider in the cross-border e-commerce industry said, Use short videos to push traffic and live broadcasts to bring goods. This set of gameplay has already been successfully implemented in the domestic e-commerce market. This core logic remains unchanged when it comes to overseas markets.
Wendy recently saw a report on the development trend of e-commerce. While other industries have suffered from the impact and challenges brought about by the COVID-19 outbreak, But e-commerce has experienced tremendous growth and transformation, The official forecast of 11 major trends in the development of global e-commerce , It is also expected that the scale of e-commerce will reach 6.5 trillion US dollars in 2023 . Among the 11 major trends predicted by the government , One of them is the development trend of tiktok . As of 2021 , Videos tagged #TikTokMadeMeBuyIt have accumulated more than 6 billion views. 80% of TikTok users say they discover new brands and products on the platform. 63% of purchases made on TikTok and other social media platforms are unplanned , 74% of TikTok users said that Browsing TikTok content can help them feel more aware of the latest trends. The official forecast Give a reassurance to countless sellers who want to do tiktok , Wendy believes that there will be countless cross-border merchants who dare to be the first to try it out .
Regardless of the latest downloads from Tiktok , Or is it that Tiktok copied the algorithm mechanism of Douyin? And tiktok has become one of the official predicted e-commerce trends, All of the above, This just shows that Tiktok is at a new vantage point. It is also a new choice for sellers now. Most Amazon sellers should be on the verge of collapse now. Want to find a new outlet, Wendy is not trying to persuade people to give up Amazon. Instead, I would like to remind all sellers, Don't put all your eggs in one basket. Be prepared for both situations. The best solution for adults (cross-border people) is to always have choices and a way out. |
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