Problems frequently occur in the US and European sites? Isn’t this Amazon site attractive?

Problems frequently occur in the US and European sites? Isn’t this Amazon site attractive?


As the world's largest economy , the United States has always been considered the core area of ​​global economic development. Data shows that the annual sales of the US e-commerce market reached 587 billion US dollars, and online sales accounted for 11.3% of the total sales. Amazon's US site is the largest traffic port for Amazon, with a monthly active user volume of 2.3 billion .

 
Therefore, when many cross-border sellers consider cross-border markets, the North American market, especially the US market, is often the first choice. However, entering the US market is not as smooth as some sellers imagine .
 
As far as the recent logistics situation in the United States is concerned, there have been frequent strong snowstorms, and then tornadoes and floods that have made the situation worse. Although the US money distribution plan can save orders a little, overall, the recent order volumes of sellers have been unsatisfactory .
 


Amazon US site traffic is poor


Recently, many sellers in the seller communication group have reported that the traffic on the US site has not been very good recently .
 

▲ The picture comes from the seller communication group

 
Some sellers said that now everyone is offering low prices on the US site , advertising is off the charts, and the CPC is astonishing.
 

▲ The picture comes from the seller communication group

 
Some sellers also mentioned that the overall traffic of the US site is not very good now. Sometimes it is still okay because money has been given out, but when the Americans run out of money, the traffic is gone again .

 

▲ The picture comes from the seller communication group

 
Due to the sluggish traffic, the sellers' order volume is not very ideal. In the seller communication group, a seller said that the order volume of his North American site has decreased a lot recently. Compared with yesterday and today, it has decreased by half .

 

▲ The picture comes from the seller communication group

 

Coincidentally, in addition to the unsatisfactory order volume on the US site, Europe, which is currently the second largest market after North America, has also recently had a suspected bug in the traffic display on the backend of Amazon's European site .
 


Is there a bug in the backend of Amazon Europe?

 

While other sellers were discussing the poor traffic on the US site, some sellers reported that the number of views on their European accounts had also dropped to zero since the 24th .
 

▲ The picture comes from the seller communication group

 
Immediately, a seller responded, saying that the traffic of his European account also turned into a straight line after the 24th .

 

▲ The picture comes from the seller communication group

 
The seller also mentioned that since the store was opened, the daily page views have been in three digits, tens digits, and single digits, but never zero. After this situation occurred, he thought there was something wrong with his store.
 

▲ The picture comes from the seller communication group

 
However, the poor traffic situation of the European site is different from that of the American site.
 
Some sellers stated that this time the entire European site was 0. Even if the European site had very little traffic, it would not be possible for it to be uniformly 0. Therefore, there should be a bug in the traffic display in the background of the European site .

 

▲ The picture comes from the seller communication group

 
It is learned that this bug on the European site has now returned to normal , so sellers who see this do not need to worry too much.

 

▲ The picture comes from the seller communication group

 
Poor traffic, fluctuating order volume and unexpected system bugs have made Amazon and other mainstream markets not very prosperous recently. In the seller communication group, some sellers mentioned that it is better to go to some unpopular countries than to go to the mainstream markets such as the US site. Sometimes, taking a different approach may allow you to see scenery that others cannot see.

 

▲ The picture comes from the seller communication group

 
However, some sellers said that they were not willing to choose unpopular countries because the profits in some unpopular countries were not high.
 
So, in addition to mainstream markets such as the US and European sites, what other markets are there that are both popular and have potential for sellers to choose? Recently, there is such an Amazon site that is rising rapidly.

 


Amazon is gaining momentum in Australia


It is learned that according to analysis and forecasts by Australian financial services company Morningstar, by 2030, Amazon will account for about 25% of Australia's e-commerce retail sales and 5% of the local retail market .
  
 
The forecast comes as Amazon continues to expand in Australia , having built its first robotic warehouse in Sydney, Australia, which has been named the largest in the Southern Hemisphere, with a warehouse area that can accommodate more than 11 million items.
 
It can be seen that Amazon saw the market potential of Australia early on and is now continuing to expand its "sphere of influence" in Australia.
 
So, what are the advantages of Australia for sellers?


1. Online shopping rates continue to soar

According to the latest data from the "Neto 2018 Australian E-commerce Market Report" released by Australian retail management platform Neto, online sales of the vast majority of product categories in Australia have shown significant year-on-year growth, and the total sales of sellers in all categories have increased by an average of 30% year-on-year.


2. The cross-border consumption rate ranks first in the world, and the site scale continues to grow

Australia is the country with the highest cross-border consumption rate in the world. As of February 2019, 80.8% of Australians shop online. At the same time, the Australian e-commerce market is not yet saturated, traffic is growing rapidly, and there is huge potential for development.


3. China ranks first in terms of commodity imports

China is Australia's largest export market and largest source of imports. For Chinese sellers, it is more advantageous to sell products in Australia.


4. Amazon’s policy orientation

Following Amazon's entry into Australia, with the support of Amazon's policies, sellers will be able to achieve more with less effort.




It is understood that Amazon Australia's business scale is expected to nearly triple in 2021 , and will occupy a considerable share of the Australian market.
 
As Guan Zhong said, a wise man who is good at planning is not as good as the time . A person who knows how to seize the opportunity is more likely to succeed than a wise man who is good at planning.
 
However, I would like to remind sellers that no site is absolutely easy or difficult to operate. The choice of site is secondary. What really determines whether you can make money is whether you have solid operating skills. I hope that sellers can successfully overcome the difficulties during this period, seize the opportunity, and win the sweet rewards after hard work!
 
I wonder how the traffic and sales of sellers in the US and European sites are doing recently? Are there any other sites with great market potential that you can recommend? Welcome to communicate in the comment area~

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