"Wonderful Reply"

Luciano - Amazon European porter, specializing in manual porting in Europe, FPS enthusiast, no cheating

Agree with: You can't imagine my happiness, hx0118, DOR999, Bai Yueguang SSS, jaychoufever more »

This year, temu and TK will definitely stimulate Amazon greatly . These two platforms are represented by China's speed, and they are backed by strong industrial manufacturing capabilities and domestic capital spillover. What is Amazon's strategy to deal with these two platforms? I will also create a low-cost platform.

When Pinduoduo was doing price comparison across the entire network, offering 10 billion yuan in subsidies, and offering refund only, didn’t Taobao, JD.com, and Douyin follow suit? They also did price comparison across the entire network, offered 10 billion yuan in subsidies, and offered refund only, but now Pinduoduo’s profit level still exceeds that of these three companies, and these three companies almost killed themselves by offering subsidies. Now Tmall is also lying down, focusing on improving user experience, lowering the threshold for sellers to enter, making sellers and buyers more comfortable, and doing a good job in customer retention and algorithm improvement. Now the number of 88 member registrations is increasing year by year.

Amazon now has two options: either expect the US government to increase the supply chain costs of TK and TEMU, making it very difficult for TK and TEMU to operate in the US. Or quickly relieve the pressure on sellers, provide subsidies where necessary, reduce fees where necessary, streamline Amazon's internal departments, improve case processing efficiency, and allow sellers to spend more profits and energy on improving product quality and customer service levels, so that they don't lose their Amazon Prime membership in the end.

I dare to predict that next year Amazon will not only extend the validity period of Black Friday, but also the validity period of Member Day in July. We who do cross-border business should really learn from the history of domestic e-commerce development in recent years and the various policies of domestic e-commerce platforms.

SpongeCheese • Foshan • 1 hour ago

It makes sense, I give it a thumbs up. Amazon sellers are currently facing internal and external troubles. The internal trouble is that Amazon has increased various fees and added new fees, and the external trouble is that other platforms have snatched away customer traffic at low prices. The double pressure has caused sellers' profits to be pushed down to the limit or even negative profits, making life difficult. In addition, Prime members may really disappear: the Prime path in the background will soon be merged (starting from 2024/12/16) to the price discount, and the role of Prime is getting smaller. Amazon's arrogance and "slowness" will lead it to decline.

Anonymous user

Agree with: It used to be slow, wangfei1032, The one driven crazy by his brother-in-law, Toda

The domestic methods are all about squeezing people to death. Now Pinduoduo is doing things like Double 11 everyday, and as a domestic consumer, I'm afraid that few people even pay attention to Double 11. Amazon is now learning the domestic methods, and sooner or later American consumers will be as numb as domestic consumers. But there is no other way. TEMU has this and that activity all year round, and if Amazon doesn't keep up, TEMU will really take away a lot of its normal traffic.

Jason Hardy - Product Development, Amazon Operations

Agree with: DarkWander, Vi, The Rookie, Moon00, SpongeCheese More »

Because rival platforms all started Black Friday activities in advance. In order to avoid customers taking away traffic from other platforms, Amazon was forced to participate in advance. Market competition is unavoidable. The result is that consumers are not sensitive to big promotions, the desire for impulse shopping decreases, and explosive growth is becoming less and less.

Anonymous user

Agree from: LindaWu, babeyou_

In the European site, the overall order volume has increased by 1-1.5 times, but the overall sales volume is basically the same as usual. The overall categories are getting more and more competitive, and the discounts offered by various sellers are also very large. There is no feeling of many times the orders placed in one day as in previous years. The extended promotion cycle allows consumers to have more time to compare and choose products, which will make buyers more rational and give them enough time to shop.

Y ' L   - Born after 1995

Agree with: Another Autumn, Lunaly, Hot Dog Brother, Pork Ribs and Lotus Root Soup, wangxuehong

The effect was indeed good on the first day of the event, but it plummeted on the second day, which was only 0.5 times better than usual. The advertising costs have indeed risen wildly in the past few days. The budget was burned out within a few minutes of being given. There was no movement in orders, except for the orders, everything else exploded... This peak season is a bit confusing

A madman is not a hero • Ningbo • 2 days ago

I was the same, and the stock dropped sharply the next day. But I put out a 5% coupon. I didn't participate in other

Y ' L • Shenzhen • 1 day ago

@狂人不谓侠啊: I also got a 5% discount coupon and there are 9 days left to extend the lead. Overall, the order accumulation should be equal to that of Black Friday and Cyber ​​Monday. Now the orders are about twice the usual amount.

I'm not alone   -Old Amazon

In September, due to the extremely high storage fees, I removed the products and prepared to restock them. The removal fees were ridiculously high. As a result, I found out that I had removed them before the storage fees were charged, and it would take 3 months to restock them. Isn’t this a hidden rule set up to charge platform fees (I really didn’t know). I can only create a new link and prepare to clear most of them by the end of the year, but I can’t participate in the event. It still doesn’t sell, and I still have to pay the storage fees. The products on sale are not selling even with a discount of almost half off.

Anonymous user

Black Friday traffic never came to me

Anonymous user

How are your sales? The original average order value was not high, about ten dollars, and it was not a loss after the big sale discount. Although the overall sales doubled on the first day of Black Friday, the cancellation rate and return rate will definitely soar during the big sale. I thought about it and put the promotion of the two main SKUs last night, and continue to run the other SKUs that are not often sold as a clearance.

kasari

I have a question, which is how to define whether a product is worth signing up for the Black Friday event. Now that the Black Friday period has been extended, the continuous discounts have squeezed profits, but the rankings have not changed much. I would like to ask the experts how to make a choice.

Anonymous user • Guangzhou • 7 hours ago

Look at your inventory and company situation, and then decide whether to increase volume and ranking or maintain profits.

Open Society • Shenzhen • 3 hours ago

It depends on your purpose. If you want to rush to rank, this node is of course a good time, but the discount must be low enough to have volume~ If you want to protect your profits, you can choose not to participate. But if all competitors participate and you are worried about losing your ranking, you can participate in the ordinary exclusive discount of about 10%, or increase it to 12% or 15%. Of course, it also depends on your inventory. If you have more inventory, you can continue longer. If you have less inventory, don't continue for two weeks. Choose Friday, Saturday, and Sunday of two weeks (in my own experience, the order volume is usually larger at this time). It is enough to participate on these days~

Anonymous user

Overall, the traffic of last year's activities has declined significantly, but it has increased compared to last week. It may also be affected by the weekend, as weekend traffic is inherently poor. The actual Black Friday is this week, and it is estimated that the traffic on weekdays will still increase.

My happiness is beyond your imagination - Amazon cute girl 123

The worst Black Friday in history, much worse than usual, all stores are out of stock, I hate the Canadian strike!!!

Anonymous user

Did you really have a huge order volume on Black Friday this year? Did you not feel the traffic decline?

After Black Friday started, traffic dropped, orders dropped, and conversions dropped!
Is this Black Friday? Is this the worst Black Friday ever?
You all have huge orders, but I am being beaten by my boss.

Anonymous user

Sales are the same as usual. Those without exclusive deals are stable, but those with exclusive deals are not as good as the previous few days. . . . We just stopped exclusive deals for hot-selling models.

Open Society • Shenzhen • 3 hours ago

Hahahaha, that's it ~ magical

Studying • Shenzhen • 15 minutes ago

Same, Black Friday orders are about the same as usual

Anonymous user

I would like to ask you guys, how can I cancel the Black Friday flash sale? The logistics is too slow and the inventory can't keep up. Will it have any impact if I cancel it directly? Will I be unable to apply for the flash sale later?

Zhiwu Buyan • Hangzhou • 7 hours ago

You can choose edit-cancel, but it will indeed affect subsequent flash sale submissions.

Anonymous user • Zhuhai • 7 hours ago

@智吾不言: How many cancellations will affect the submission? Or will all cancellations affect the submission? ?

Anonymous user

good

Hao Moumou • Shenzhen • 2 days ago

Are there any big guys in Tianjin? Are there any Amazon people in Tianjin? Please introduce the Amazon environment in Tianjin. I want to go to Tianjin

Anonymous user • Tianjin • 2 days ago

@某昊: Not many, but companies in the industry belt can still make a living. Carpets, toys, bicycles, furniture

Hao Moumou • Shenzhen • 1 day ago

@Anonymous user, 3 out of 4 have an average order value that is beyond imagination. Is there any good FBA logistics in Tianjin? Any names? All the freight forwarders I have experienced have no business in Tianjin, so I feel that the Amazon environment in Tianjin is a desert (crying and laughing)

Anonymous user • Tianjin • 1 day ago

@某昊: We ship full containers from overseas warehouses, not domestically.

Anonymous user

Advertising costs are rising

Anonymous user

Forget it. In the past, Black Friday sales increased fivefold, and peak season sales tripled. This year, Black Friday sales only doubled. It’s too difficult. Moreover, Black Friday promotions and advertising do not make any money at all.

Anonymous user

We can only look forward to the 29th. It may also be that the battle line this year is too long, and buyers are slowly comparing.

The upright post-80s

It exploded, ACOS, reported more than a dozen links. Sales are worse than usual, can you believe it?

Anonymous user