New Opportunities for Amazon Sellers—How Can the “Little Green Label” Increase Product Sales?

With the dual pursuit of performance quality and sustainable development, green consumption is leading the trend of the global consumer market. As a global e-commerce giant, Amazon has led the environmental protection trend through the Climate Pledge Friendly (CPF) project, encouraging consumers to choose products with less impact on the environment and injecting strong new impetus into product sales.

As a seller on the Amazon platform, are you ready to board the green train and start a new chapter in the sales growth of environmentally friendly and sustainable products?

What is the “little green label” (CPF logo)?

Since its launch in 2020, the Amazon CPF project has given products that meet sustainable standards a unique CPF logo on the Amazon website and displayed it in a prominent position on the product search page.

The CPF logo indicates that the product has one or more sustainable certifications that help protect the earth, helping consumers easily identify and purchase environmentally friendly products, and providing a strong environmental endorsement for your products.

Environmental protection concept drives sales growth

As consumers’ enthusiasm for environmentally friendly products grows, sales of products joining the CPF program have increased significantly. By September 2024, one year after joining the CPF scheme, product sales will increase by an average of 12% and page views will increase by 10%*. These products not only won the favor of consumers, but also enhanced the brand awareness and market competitiveness of sellers.

(*This is an average lift after joining the program and does not guarantee future page views. Results may vary based on factors such as inventory, pricing and category; average sales differences vary by product category, region and sustainability certification type.)

For sellers who intend to expand into the US and eight European countries (UK, France, Germany, Italy, Spain, Belgium, Poland and Sweden) or increase their overseas influence, joining the CPF program has become your first choice on Amazon.

Green business card for forest products

It is worth noting that among the more than 50 certifications, there is a small tree logo that is very common in daily life. This is also the only forestry certification system in the CPF program. Products with the FSC (Forest Stewardship Council) small tree logo can be found everywhere. From paper towels, stationery, and clothing to yoga mats, furniture, and tires, wood and non-wood forest products appear in all areas of shopping, catering, logistics, office, and family life.

For sellers of forest products on the Amazon platform, FSC certification or promotional license is a way to obtain the "little green label" and a green business card to enter the international market. As of November 2024, among the 781 sellers in the world that have passed FSC certification and obtained the CPF logo, 280 are from China, accounting for nearly one-third of the more than 150,000 products on the shelves. The number of products has increased by more than 10,000 compared with April this year.

Amazon sellers can choose to become FSC certified companies or publicity license holders according to their own circumstances, obtain the "little green label" through FSC certification, and use the FSC logo for marketing under the premise of complying with regulations, further enhancing the environmental image and market value of their products.

(Image from Amazon)

• Learn more about the specific requirements of FSC promotional license and confirm that your products are FSC certified products;
• Submit an application for international publicity permission to the FSC China Office and provide relevant materials;
• Obtain FSC publicity permission and use the FSC trademark for marketing within the prescribed scope;

• Upload your products and supporting documents on the FSC Certified Products Portal to add the CPF logo to your products.

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Forest Promise, Creating a Sustainable Future

According to an Ipsos consumer survey, more than 60% of consumers want sustainability descriptions on products to be certified by an independent third party and believe that buying certified products helps protect forests. In 33 countries around the world, nearly half of consumers are aware of the FSC logo, and 80% of them trust brands with the FSC logo more.

Therefore, for Amazon sellers, passing FSC certification or promotional license and obtaining CPF badge will win consumers’ priority choice for your products and promote the green transformation of the market. Consumer choices and actions will directly protect healthy and resilient world forests and safeguard a sustainable future for the planet.