96% of American consumers use coupons for online shopping! These categories are the most popular!

According to a new survey of U.S. consumers by online trading platform CouponFollow, almost all (96%) online consumers search for promotional codes and coupons before shopping online, and more than six in ten make purchases through mobile devices.

Apparel (59%), takeout (42%) and beauty/self-care (37%) are the top shopping categories for respondents using coupons and promo codes, with food delivery and pet supplies tied for fifth (32%).

The report states that in addition to digital coupons, more than half of people (58%) have used physical coupons at least once when shopping. Compared with other age groups, people aged 30-44 are most likely to use physical coupons (63%).

In addition, shipping time is the second most important factor in consumers' online shopping decisions, with more than half (53%) of respondents pointing this out in the survey. This factor has the greatest impact on younger groups, with 59% of 18-29 year olds mentioning this, while only 45% of those over 60 mentioned this.

In the ranking of factors that influence online shopping, ratings ranked third, with half (51%) of the respondents mentioning this factor. This proportion is slightly lower than the 53% for shipping time, and the younger group of 18-29 years old (56%) attaches more importance to this factor than the elderly over 60 (49%).

Editor✎ Irene/

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