Amazon Promotions - How to Set Up an Amazon Giveaway

1. What is Giveaway (Amazon lottery)?

Amazon Sweepstakes allows brand owners to run traditional or instant-win sweepstakes for their products. Consolation prizes have entry requirements and can be used for promotional purposes. For example, you can use Amazon Sweepstakes to attract customers and then share your brand story through "View the Video" or obtain information through "Surveys". You can share the sweepstakes with your customers or share it publicly to expand your reach and introduce your brand to more customers. Public Amazon Sweepstakes are promoted through "Today's Sweepstakes", a subscription email that is sent to thousands of subscribers who sign up for new product information and sweepstakes. Amazon does not charge fees for sweepstakes. In addition to regular Selling on Amazon and/or FBA fees, you only pay the cost of the prize, shipping, and taxes (if applicable). Note: Currently only sellers using FBA can register ASINs for sweepstakes programs through Seller Central.

2. Advantages of using Amazon sweepstakes

1. Increase page views and sales;

2. Build word-of-mouth for products and brands;

3. Increase traffic and visibility;

4. Create a sense of social presence: Use the lucky draw to attract participants to follow TWITTER, post TWITTER messages or watch YOUTUBE videos, thereby increasing exposure and creating social awareness;

5. Create popularity for products or brands and achieve marketing goals;

6. Support your new product launch strategy;

7. Solve the problem of unsalable goods;

8. Increase your social media following and video views.

3. How to create an Amazon sweepstakes?

1. Before setting up a sweepstakes, you should add your inventory to the sweepstakes program on the settings page: Go to Settings > Amazon Logistics > Sweepstakes Settings > Enable.

2. Select "Promotion" from the "Advertisement" drop-down menu.

3. Click "Create Giveaway".

4. Select your product and click "Set Up Your Prize Draw". You will be taken to the "Set Up Your Prize Draw" page again.

5. Select "Set lottery type". There are three instant draw modes.              

6. Set requirements: What do you want participants to do before entering the sweepstakes?

7. Once setup is complete, you will receive an email with instructions on how to select participants (e.g. Twitter, Facebook, email). You can also choose "Publicly list my prize" so that your prize will be public in programs for Amazon buyers such as "Today's Prize Draw".

4. Things to note when using Giveaway (Amazon lottery)

1. Choose a lucky draw that suits your products and brands . Please set the winning odds, entry requirements and number of prizes based on your event goals.

2. Choose new or interesting items that buyers hope to win that they would not normally buy. Choose items that buyers would be happy to have, that are interesting, and that can appeal to a large audience.

3. Pay attention to the buyers . When you create an Amazon sweepstakes, consider how buyers interact with the product and how to draw. Keep the odds of winning real, the prizes interesting, and the content exciting.